- Big Red Back On TV With "Different" Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 30, 2011
The #1 red soda brand Big Red is returning to TV f ...
- Hilton Garden Inn Campaign 'Speaks Success'
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2011
Hilton Garden Inn is launching an integrated ad campaign developed to spe ...
- Virgin America, Google Hand Out Chromebooks
Marketing Daily, Aaron Baar - Thursday, June 30, 2011
Between July 1 and Sept. 30, Virgin America passengers flying between S ...
- Connecting 'Like A Good Neighbor' On Facebook
Engage:Hispanics, Joe Kutchera - Thursday, June 30, 2011
Find your voice and your passion, first and foremost. Once you ha ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Marketing Daily, Mark Walsh - Thursday, June 30, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Neiman Marcus Creates Style Challenge
Marketing Daily, - Thursday, June 30, 2011
Hoping to harness the style savvy of its favorite fashionista customers, Neim ...
- Peltz Re-engages As Kraft Heats Up Social Engagement
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 30, 2011
All the recent activity at Kraft Foods finally caught my fancy th ...
- Specific Media Buys Myspace, Timberlake Takes Stake
Online Media Daily, Gavin O'Malley - Wednesday, June 29, 2011
Marking the end of a social era, ad network Specific Media ...
- 9 Social Media Trends Help Marketers
Online Media Daily, - Wednesday, June 29, 2011
Social-media marketing firm Vitrue offers a list of nine trends that ...
- Google Unleashes Zippy Mobile, Analytic Tools
Online Media Daily, Laurie Sullivan - Wednesday, June 29, 2011
From mobile to social and beyond, Google released a dizzying array ...
- The Anti-Social, Social Network
Publishing Insider, David Koretz - Thursday, June 30, 2011
In a great twist of irony, social networks have not only ma ...
- Your Google Plus FAQ
Social Media Insider, David Berkowitz - Thursday, June 30, 2011
By now, you've had a chance to try out Google Plus ...
- Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part ...
- Could Social Media Have Saved 'Arrested Development'?
Around the Net In Media, Phyllis Fine - Wednesday, June 29, 2011
Gigaom's Janko Roettgers analyzes eMarketer's report on how TV shows are usi ...
- Search And Social Crime Fighters
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 29, 2011
Frank Watson brings up interesting points about the need for law enforceme ...
- Dunkin' Doing First Movie Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, June 28, 2011
One element of the integrated campaign: The two brands, with support fr ...
- Brut Launches Humorous Sports Channel
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
"We believe that young, male-focused online content is a burgeoning market," sa ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- Did Google+ Just Exploit A Facebook Vulnerability?
Social Media Insider, Catharine P. Taylor - Wednesday, June 29, 2011
I remain unconvinced that Google needs to be a runaway success ...
- Google+ Looks a Lot Like Facebook
The Social Graf, Erik Sass - Wednesday, June 29, 2011
Rumors have swirled for over a year about Google's long-awaited social networ ...
- Perrier's "Interactive" Party: Same Crowd, More Sweat
VidBlog, Steve Smith - Wednesday, June 29, 2011
Apparently at its end, the Perrier Le Club campaign online can clai ...
- Billion-Dollar Possibilities From Social TV
Around the Net In Media, Phyllis Fine - Tuesday, June 28, 2011
Are predictions about how big social TV will be "just hyperbole, ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Facebook Advertising: 3 Essential Steps To A Successful Campaign
Marketing: Health, Neil Weisman - Tuesday, June 28, 2011
Facebook advertising campaigns requires a lot of time, oversight, analysis and attenti ...
- Two-Thirds of Local Merchants Advertise on Social Network; 1/5 Use Facebook
Research Brief, Jack Loechner - Tuesday, June 28, 2011
According to MerchantCircle, new local ad offerings from Facebook are making inroa ...
- MySpace Sale Almost Complete (For Real This Time)
The Social Graf, Erik Sass - Tuesday, June 28, 2011
News Corp. first revealed it was putting MySpace up for sale ba ...
- Actimel Uses The Toaster As A Branding Device -- Literally
Creative Media Blog, Amy Corr - Monday, June 27, 2011
Have you had your Actimel today? If not, check your toast. ...
- Bacardi Campaign Using Live Nation Platforms
Marketing Daily, Karlene Lukovitz - Friday, June 24, 2011
In an extension of its "Bacardi Together" campaign, Bacardi rum has launch ...
- YouTube Gives 'Design Star' Free Ad Time, Younger Demos
Online Media Daily, Laurie Sullivan - Friday, June 24, 2011
Free time in front of potential customers doesn't happen for advertisers ofte ...
- Olympic Committee Sets Social Media Rules for Athletes
The Social Graf, Erik Sass - Monday, June 27, 2011
The International Olympic Committee is looking to leverage social media drive engageme ...