- Pepsi Max 'Test Drive 2' Pulls 4M Views In 24 Hours
Marketing Daily, Karlene Lukovitz - Friday, February 28, 2014
For the sequel, Travis Okulski of car blog Jalopnik.com -- one ...
- Samsung Spotlights Paralympians' Commitment
Marketing Daily, Aaron Baar - Friday, February 28, 2014
"We want people to realize that the Paralympics are just as exciti ...
- How To Use Undervalued Search Methods That Gain Clicks
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 28, 2014
Search engine results page influence, site engagement, phone and chat content, soci ...
- Among Millennials, Hashtags Are The #NewURLs
Engage:Millennials, Kristy Ladner - Friday, February 28, 2014
We've been dancing around this topic for a while, so I'm goi ...
- Sprint Sponsors Online 'Framily' Oscar Party
Marketing Daily, Aaron Baar - Thursday, February 27, 2014
"People who watch the Oscars want to be a part of t ...
- Hispanic Consumers Embrace Social Media, Mobile
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2014
Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social a ...
- WhatsApp: It's The Real Thing
Marketing Daily, Stephen Schuster - Friday, February 28, 2014
When news broke that Facebook bought WhatsApp for $19 billion, I w ...
- BoostCTR Rebrands Boost Media, Inks Deals With Google, Marin
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
BoostCTR will rebrand to Boost Media Thursday, and announce two separate partnershi ...
- Lexus' Native Integration Drives 6M Social Impressions
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 27, 2014
While scalability remains a concern, native ad campaigns are delivering big resul ...
- Consumers Could Give Up Social Media, Stronger Ties To Phone, Email
Social Media & Marketing Daily, Gavin O'Malley - Friday, February 28, 2014
Rarely a day goes by without some researcher or commentator suggesting th ...
- Forecast: Twitter's Ad Engagement, Growth Fall, Will Slow To 6% By 2018
Social Media & Marketing Daily, Gavin O'Malley - Friday, February 28, 2014
Despite finally finding a mainstream audience, Twitter's growing problems are not goi ...
- My New Snapchat Friend: McDonald's
Social Media Insider, Catharine P. Taylor - Friday, February 28, 2014
The Social Media Insider is curious. When she read that McDonald's h ...
- New York's MTA Utilizes Social Media To Improve Service
The Social Graf, Erik Sass - Friday, February 28, 2014
The Metropolitan Transportation Authority and its various divisions, including New York Ci ...
- Agencies Will Help Brands Tweet During Oscars
Around the Net In Media, Phyllis Fine - Wednesday, February 26, 2014
Yes, there will be branded tweets during Sunday's Academy Awards broadcast. ...
- Hotel Indigo Connects Guests With Neighborhood
Marketing Daily, Tanya Gazdik - Wednesday, February 26, 2014
InterContinental Hotels Group's Hotel Indigo is introducing an initiative to help conne ...
- McDonald's Latest Brand To Employ Snapchat
Marketing Daily, Karlene Lukovitz - Wednesday, February 26, 2014
McDonald's joined Snapchat and promoted it with some Twitter teasers last wee ...
- TV Drives Conversation on Facebook
Research Brief, Jack Loechner - Thursday, February 27, 2014
Social TV analytics has moved from the media lab to mainstream med ...
- Learnist Launches Mobile Apps To Monetize Site
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 27, 2014
Social learning start-up Learnist is ready to monetize its roughly 10 milli ...
- WPP Takes Stake In Percolate, Expands Social Marketing Efforts
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, February 26, 2014
Still trying to perfect its social media strategy, WPP's digital investment a ...
- Tumblr Names Yahoo Exec As Media Head To Develop Brand Partnerships
Social Media & Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Tumblr on Wednesday named Sima Sistani to the newly created position ...
- Zefr Raises $30M, Pushes Social, Video Brand Connections
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 27, 2014
For brands and publishers, managing their video assets across social media channe ...
- Social Media Posts Get Shorter During Major Events
The Social Graf, Erik Sass - Thursday, February 27, 2014
It's no secret Twitter users post more often when there's major new ...
- Facebook Pushing Unwanted Pages On Users
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, February 26, 2014
Adding to their already cluttered News Feeds, Facebook users can now expe ...
- Sony's PlayStation 4 Has Decided To Make Game Playing More Social
Around the Net in Video, P.J. Bednarski - Wednesday, February 26, 2014
The PlayStation 4 has introduced a number of ways for people ...
- Budweiser Aims To Make Opening Day National Holiday
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2014
"While many would probably appreciate the day off to celebrate the sta ...
- Jack Daniel's' $2.3M Campaign Touts 'Sinatra Select'
Marketing Daily, Karlene Lukovitz - Tuesday, February 25, 2014
The legendary singer was a huge Jack Daniel's fan - sipping ...
- Clear Channel Taps BandPage To Enhance Music Content
MediaDailyNews, Erik Sass - Tuesday, February 25, 2014
Clear Channel Media and Entertainment is planning to integrate information about artis ...
- More Tech Firms Use Mobile Marketing, But Few Boost Spending
Mobile Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Mobile played a larger role in the marketing efforts of software a ...
- Millennials Influenced By Peers; Women Share More
Research Brief, Jack Loechner - Wednesday, February 26, 2014
According to a January 2014 Harris Poll for The Webby Awards, a ...
- Twitter Builds Search Relevancy With Promoted Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 25, 2014
Twitter released Promoted Accounts in Search on Tuesday, building on its Promot ...