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Results for May 2011
Minority Groups More Likely to Support Online Causes
The Social Graf, Erik Sass - Tuesday, May 31, 2011
Significant proportions of African-American (30%) and Hispanic (39%) adults say they are ...
Myspace Finds Its Place: That's Social Entertainment
Online Media Daily, Joe Mandese - Thursday, May 26, 2011
Social media, especially big social-networking platforms such as Facebook and Twitter, are ...
Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-based ...
Phone Home: Microsoft Takes Wraps Off 'Mango'
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Microsoft Tuesday unveiled the latest version of its Windows Phone platform, with ...
Social Networks Appealing To Affluents
Research Brief, Jack Loechner - Wednesday, May 25, 2011
Among the general population, the main reason cited for connecting with brands ...
In the First Wave of Social Media IPOs, Advertising Takes a Back Seat
The Social Graf, Erik Sass - Wednesday, May 25, 2011
LinkedIn ventured forth into the public markets with great success earlier this ...
Toyota Driving Private "Social Network"
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 23, 2011
With some help from Salesforce.com, Toyota is launching its own social networking ...
CW's Shopkick App Promotes Shows, Ad Deals
MediaDailyNews, Wayne Friedman - Friday, May 20, 2011
During the present upfront ad sales process, CW is pushing two mobile ...
Capitalizing On Consumer Intent
Online Media Daily, Anurag Wadehra - Monday, May 23, 2011
Your search ads drive strong ROI. Your Facebook page attracts new fans. ...
Shocker: Blippy, Which Shared Credit Card Purchases, Closes
The Social Graf, Erik Sass - Monday, May 23, 2011
The world is looking a little less crazy today with the news ...
Report: Social Widgets Always On The Clock
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 19, 2011
Respectively, "Like" and "Tweet" buttons notify Facebook and Twitter that a user ...
BroadCause Boosts Activism Via Social Media
Online Media Daily, Gavin O'Malley - Thursday, May 19, 2011
How much social media buzz can you build in seven days? Cause-marketing ...
LinkedIn IPO Exceeds Optimistic Forecasts
The Social Graf, Erik Sass - Thursday, May 19, 2011
After raising the low end of its stock price in the days ...
Bing Gets Tighter With Facebook
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 18, 2011
Holding on to the slightest change search engines make, Giles Turnbull tells ...
Facebook Drops Age, Other Restrictions On Promotions
Online Media Daily, Mark Walsh - Tuesday, May 17, 2011
Don't be surprised to see more marketing efforts tied to cigarettes and ...
Modern Mom More Than "... A Regular Woman"
Research Brief, Jack Loechner - Wednesday, May 18, 2011
According to a recent Nielsen Company study, 34% of American households are ...
More African-American College Students Use Twitter
The Social Graf, Erik Sass - Wednesday, May 18, 2011
I'm always curious about the ways different groups use social media, including ...
LinkedIn Ups IPO Price, Valuation
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 17, 2011
LinkedIn just increased the price range for its initial public offering, lifting ...
Tonys Engage Fans Via Facebook Video
Online Media Daily, Gavin O'Malley - Tuesday, May 17, 2011
Preparing for the big Broadway salute on June 12, the 65th Annual ...
Facebook, Twitter Key To Small Business Marketing
Online Media Daily, Les Luchter - Monday, May 16, 2011
Three-quarters of small businesses are already active social-media marketers, according to online ...
As IPO Nears, How Does LinkedIn Make Money?
The Social Graf, Erik Sass - Tuesday, May 17, 2011
If all goes according to plan, on Thursday LinkedIn will become the ...
Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast and ...
Facebook Delivers Ads
Research Brief, Jack Loechner - Monday, May 16, 2011
According to a comScore overview of the U.S. online display advertising market ...
Stupid PR Tricks: The Facebook-Google Edition
The Social Graf, Erik Sass - Monday, May 16, 2011
Oh, such hilarity. Where to start? The total lack of common sense? ...
How the Metric Was Done (or Will Be)
The Social Graf, Erik Sass - Friday, May 13, 2011
I'm obsessed with Westerns, and it occurred to me that the progress ...
Microsoft Buys Skype, but Ads Have No Role (Yet)
The Social Graf, Erik Sass - Wednesday, May 11, 2011
Skype shares many of the basic defining elements of social media: namely, ...
Philly Launches Foodspotting Campaign, New Ads
Marketing Daily, Karl Greenberg - Thursday, May 12, 2011
The Greater Philadelphia Tourism Marketing Corporation has a food-centric campaign as part ...
The Ultimate 'Brand Community'
Marketing: Sports, Jon Last - Tuesday, May 10, 2011
Fellow sports fans can represent the most trusted and basic form of ...
Facebook is Bad for Education; Also, Good
The Social Graf, Erik Sass - Tuesday, May 10, 2011
In yesterday's post I mentioned a survey from the U.K. suggesting that ...
LinkedIn Ready For IPO
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 9, 2011
Ready to go public, LinkedIn on Monday said it would offer 7.84 ...
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