- Boston Beer Co. Doubles Down On Hard Tea With Sun Cruiser
Marketing Daily, Erik Oster - Monday, March 18, 2024
The new, non-carbonated vodka and iced tea RTD brand launches with fo ...
- Jameson Irish Whiskey Rings In 'St. Patrick's Eve' With 'SNL' Stars Che, Jost
Marketing Daily, Erik Oster - Monday, February 26, 2024
To promote Saturday revelry that won't lead to a Monday morning hangove ...
- Snoop Dogg, Dr. Dre Turn Hip-Hop Classic Into RTD Cocktail Brand
Marketing Daily, Erik Oster - Tuesday, February 20, 2024
The duo is rolling out Gin & Juice By Dre and Sno ...
- Maker's Mark's Call To Action: Recognize 'Spirited Women'
Out to Launch, Steve McClellan - Tuesday, February 20, 2024
Bourbon maker Maker’s Mark is marking Women’s History Month with a campai ...
- D'usse Cognac Celebrates Lunar New Year With Red Envelope Promo
Marketing Daily, Erik Oster - Tuesday, February 13, 2024
Los Angeles restaurateur Humberto Leon designed a limited series of lai se ...
- Buppie Power
Planning & Buying Insider, Charles Benaiah - Wednesday, February 14, 2024
That throaty roar you hear is Black America waking up to reali ...
- Absolut, Ocean Spray Promote Vodka Cran In A Can With Galentine's Day Kit
Marketing Daily, Erik Oster - Tuesday, January 16, 2024
Kit includes four cans of RTD cocktail, disco ball straws, two Absol ...
- Booze, Bev Forecast: RTD, Non-Alcoholic Grows, Beer Faces Rebound
Marketing Daily, Erik Oster - Monday, January 8, 2024
Reversing a five-year pattern, beer should have a return to growth, d ...
- Molson Coors Blends Beer, Whiskey Flavors For Double Barrel Red Ale
Marketing Daily, Erik Oster - Wednesday, December 20, 2023
The collaboration between Terrapin Beer Co. and Five Trail Whiskey hints ...
- With Help From SuperHeroes Mr. Pickles Pacific Northwest Gin Makes Its Debut
MAD, Steve McClellan - Friday, November 10, 2023
Ads and a live activation break during the Biofreeze USA Pickleball Championsh ...
- Espolon Tequila Teams Up With Paisaboys For Dia De Los Muertos Streetwear Collection
Marketing Daily, Erik Oster - Tuesday, October 24, 2023
The streetwear collection was designed to fuse the identity of both brand ...
- The Rock's Tequila Brand Supports Hospitality Community In Holiday Campaign
Marketing Daily, Erik Oster - Thursday, October 19, 2023
Teremana is partnering with Another Round Another Rally, a nonprofit financial a ...
- LVMH Results May Mean An End To Luxury's 3-Year Party
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 12, 2023
Owner of Louis Vuitton, Dior and Tiffany alarmed observers with reports ...
- Does AI Makes The Best Party Planner?
Marketing Daily, Erik Oster - Monday, October 9, 2023
Three Olives drinkers can answer that question by interacting with the company ...
- 'It's Always Sunny In Philadelphia' Stars Debut Whiskey Brand
Marketing Daily, Erik Oster - Thursday, October 5, 2023
The Irish American Whiskey brand founded by Charlie Day, Glenn Howerton, a ...
- Cointreau, Aubrey Plaza 'Keep It Cosmo'
Marketing Daily, Erik Oster - Thursday, October 5, 2023
The campaign, featuring actress Aubrey Plaza, highlights a drink in which Cointre ...
- Tequila Don Julio Crafts Ode To Mexico To Open 'Por Amor' Campaign
Marketing Daily, Erik Oster - Monday, September 25, 2023
The brand collaborated with creative agency Anomaly, as well as a seri ...
- Bacardi Acquires Ilegal Mezcal
Marketing Daily, Erik Oster - Wednesday, September 20, 2023
Ilegal's super-premium plus category of mezcal spirits is forecast to grow ...
- Captain Morgan Drops Clues For NFL Fans To 'Follow The Captain' To Big Prizes
Marketing Daily, Erik Oster - Thursday, September 14, 2023
QR codes are hidden everywhere, from social media to coasters at bar ...
- Gold Bar Whiskey Teams Up With 49ers Legend Joe Montana
Marketing Daily, Erik Oster - Friday, September 1, 2023
The collection kicks off with the release of Blend No. 273 ...
- Three Olives Vodka's Major Rebranding Aimed at 'Clean-Conscious' Consumers
Marketing Daily, Erik Oster - Wednesday, August 16, 2023
Brand was responding to young consumers' increasing demands for "better-for-you alcohol options ...
- Molson Coors Builds Beyond Beer, Acquires Blue Run Spirits
Marketing Daily, Erik Oster - Thursday, August 10, 2023
Acquiring Blue Run, which retails for between $100 and $250, will he ...
- Captain Morgan Sponsors Search for 'NFL Fan of the Year'
Marketing Daily, Erik Oster - Tuesday, August 1, 2023
It's part of Captain Morgan's sponsorship of the NFL for the thi ...
- Um, Really? Spritz Society's Pickle-Flavored Cocktail Started As Prank
Marketing Daily, Erik Oster - Monday, July 24, 2023
For Claussen pickles, the partnership represents a first foray into a catego ...
- Prairie Organic Spirits Hosts Event for 'Conscious Cocktailers'
Marketing Daily, Erik Oster - Wednesday, July 19, 2023
At the Minneapolis event, the brand served sustainable cocktails incorporating local ingredien ...
- How 2 Celeb Brands Shake Things Up For National Tequila Day
Marketing Daily, Erik Oster - Tuesday, July 18, 2023
A 818 Tequila video showed Kendall and Kris Jenner using tequila ...
- Grey Goose Tackles Martini-Making Intimidation With Ready-To-Drink
Marketing Daily, Les Luchter - Tuesday, June 20, 2023
The difficulties of making the iconic cocktail are solved by a litt ...
- Ready-To-Drink Cocktail Sales Still Growing In D2C, Retail Channels
Marketing Daily, Steve Ellwanger - Wednesday, May 24, 2023
High Noon (E. & J. Gallo) is the top-selling brand on alcoh ...
- Basil Hayden, Michelin Highlight Sophisticated Taste
MAD, Fern Siegel - Monday, May 15, 2023
The brands will promote the partnership by providing a co-branded pop-up experien ...
- Whiskey Producer MGP Will Acquire Ultra-Premium Brand Penelope For $105M
Marketing Daily, Steve Ellwanger - Thursday, May 11, 2023
The deal is expected to close next month. ...