- Patriots-Giants 'Triplecast' Scores Season High Rating
MediaDailyNews, Joe Mandese - Monday, December 31, 2007
Saturday's telecast of the New England Patriots and New York Giants ga ...
- One For The Record Books
TV Board, Frank Maggio - Friday, December 28, 2007
ST. PETERSBURG, FL - It's refreshing to know that the best intere ...
- Millions Of Cable Viewers Could Miss Pats Game
Around the Net In Media, William Spain - Thursday, December 27, 2007
As the New England Patriots attempt on Saturday to become the fir ...
- NFL Partners With CBS, NBC To Simulcast Key Game
MediaDailyNews, Wayne Friedman - Thursday, December 27, 2007
In response to industry and political pressures concerning a potentially historic gam ...
- Fox Sports Scores With College Bowls
MediaDailyNews, - Thursday, December 27, 2007
Fox Sports is cashing in on a craze for college football bo ...
- Sports Net Favors Fantasy
MediaDailyNews, - Thursday, December 27, 2007
The Sports Network, a real-time sports wire service, has announced a maj ...
- Verizon Gets Mobile With Sports
MediaDailyNews, David Goetzl - Wednesday, December 26, 2007
Verizon Wireless is becoming a sports hub. After NBC offered it Not ...
- P&G To Promo Tide On Super Bowl, Sources Say
Marketing Daily, David Goetzl - Friday, December 21, 2007
[Packaged Goods] The country's leading advertiser will promote one of its lega ...
- Will Ferrell Set For Bud Super Bowl Ad
Around the Net In Media, William Spain - Wednesday, December 19, 2007
Actor Will Ferrell, a staple of current sports comedies, could be ...
- Ski Channel Brings "Haro" Harrington Aboard
Around the Net In Media, William Spain - Tuesday, December 18, 2007
The Ski Channel has cut a deal with photographer Tony "Haro" Harringt ...
- Major League Baseball's Loyalty Index Reaches Nadir
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2007
[Sports] "Given that sports fans are not exclusive in terms of ti ...
- Mitchell: Baseball Steroid Use Could Turn Off Marketers
Around the Net In Brand Marketing, Thom Forbes - Friday, December 14, 2007
The release of the Mitchell Report on steroid use in baseball brin ...
- Is Bull Riding Hot New Sponsorship?
Around the Net In Media, William Spain - Wednesday, December 12, 2007
Some advertisers are betting that bull-riding -- long a rodeo staple n ...
- Fenway Sports Group To Buy Salem Avalanche
Marketing Daily, - Tuesday, December 11, 2007
Fenway Sports Group (FSG), as part of a management group, has reach ...
- MyNetworkTV Hopes Globetrotters Energize Ratings
MediaDailyNews, David Goetzl - Tuesday, December 11, 2007
The struggling MyNetworkTV is looking for a little ratings magic from t ...
- Coca-Cola Expands Nascar Deal To 'Non-Alcoholic Bevs'
Marketing Daily, Karl Greenberg - Monday, December 10, 2007
[Beverages] "From our perspective, under this relationship they are adding brands, essentially ...
- Audi's Super Bowl Ad To Intro 'New Era In Luxury'
Marketing Daily, Karl Greenberg - Monday, December 10, 2007
[Automotive] "Coming off a record year where we launched the R8, ...
- Fore, Sure: ESPN To Carry Par 3
MediaDailyNews, David Goetzl - Friday, December 7, 2007
Some of the veils that have traditionally shrouded telecasts of the Maste ...
- Wade Upped To SVP, CBS Sports
MediaDailyNews, - Friday, December 7, 2007
LeslieAnne Wade was upped to senior vice president, communications, CBS Sports. Wa ...
- Kay Sponsors 'SportsCenter'
MediaDailyNews, David Goetzl - Friday, December 7, 2007
Kay Jewelers has signed on as the presenting sponsor of ESPN's teleca ...
- GM: Just 1 Spot In Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 6, 2007
General Motors will air just one in-game spot in the Super Bo ...
- HDNet To Carry Live International Fight League Event
MediaDailyNews, David Goetzl - Tuesday, December 4, 2007
Mark Cuban's HDNet later this month will carry a live prime-time eve ...
- Nike Adding High School Jocks To Ad Roster
Around the Net In Media, William Spain - Monday, December 3, 2007
Madison Avenue is now reaching all the way down to the hi ...
- NFL Network Wins Thursday Among 18-49 Viewers
MediaDailyNews, David Goetzl - Monday, December 3, 2007
Although it is available in less than 40% of the country, t ...