- Super Bowl Adds Web Extravaganza
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 29, 2008
Super Bowl advertising has always been a television event in and ...
- Professor: Super Bowl Advertisers' Stock Rises
Marketing Daily, - Monday, January 28, 2008
The aggregate stock price of publicly traded firms that ran in-game Sup ...
- NFL To Advertise Self At Super Bowl
Marketing Daily, - Monday, January 28, 2008
The National Football League itself is using the Super Bowl, or ...
- NHL All-Star Game Attracts Deep Pockets
Marketing Daily, Laurie Sullivan - Friday, January 25, 2008
[Sports] Anheuser-Busch, Bank of America, Cisco Systems, Ticketmaster, Verizon and XM Satelli ...
- NHL.com Offers Access To All-Star Game Events
Online Media Daily, - Friday, January 25, 2008
National Hockey League fans who cannot attend the All-Star Game in Atlan ...
- ESPN Launches Mosaic Screens For X Games
MediaDailyNews, David Goetzl - Wednesday, January 23, 2008
With this week's Winter X Games, ESPN is continuing its interactive ...
- Marketers Ready To Address 45% Of Super Bowl Audience
Marketing Daily, Sarah Mahoney - Tuesday, January 22, 2008
[Sports] Experts say there are two reasons behind the switch. The fir ...
- Last Super Bowl Spot Could Sell This Week
Around the Net In Media, William Spain - Monday, January 21, 2008
Fox, faced with brisk demand for ad time in the Super Bow ...
- Note To Golfweek: Lynching Isn't Funny
MediaDailyNews, Erik Sass - Monday, January 21, 2008
Ah, the power of the press. Sometimes a little magazine can st ...
- Set-Up Shot: Turner To Handle NBA Cable Channel
MediaDailyNews, Wayne Friedman - Friday, January 18, 2008
Turner Broadcasting System will take over all programming and distribution for t ...
- Brand Keys Cites Ads Likely To Score In Super Bowl
MediaDailyNews, David Goetzl - Friday, January 18, 2008
A new survey shows that three upcoming Super Bowl advertisers--Victoria's Secret, t ...
- For Chinese Olympic Audience, Coke Is It
Marketing Daily, - Thursday, January 17, 2008
Chinese consumers are showing a big increase in the upcoming Olympics, than ...
- Fenway Sports Group Adds Japan Trip
Marketing Daily, - Thursday, January 17, 2008
Fenway Sports Group, a marketing division of New England Sports Ventures, own ...
- Quality Of Brand Awareness On Super Bowl Is Winning Key
Marketing Daily, Karl Greenberg - Thursday, January 17, 2008
[Sports] Brand Keys says that return on investment is really consequent ...
- WWE Going High-Def In Big Way
Around the Net In Media, William Spain - Monday, January 14, 2008
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- Sweetest Super Bowl Ever?
Around the Net In Media, William Spain - Monday, January 14, 2008
Between the writers strike, an overall decline in TV ratings and t ...
- Alltel Contest Seeks 'Chief Basketball Officer'
Marketing Daily, - Monday, January 14, 2008
Alltel Wireless is giving hoops fans a chance to compete for colle ...
- Super Bowl Ad Watch: Tide Finally Rolls In
Around the Net In Brand Marketing, Thom Forbes - Friday, January 11, 2008
Tide--the biggest detergent brand in America--will appear for the first time ...
- Kia Motors Inks Multi-Year Partnership With NBA
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Kia CEO Len Hunt said the deal complements Kia's sponsorship ...
- A Pleased Mitsubishi Re-ups With Arena Football
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Dan Kuhnert, EVP/sales and marketing, says Mitsubishi found the relationship ...
- Coors Super Bowl Video Contest Has Many Rules
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 10, 2008
Coors Brewing is inviting fans to submit videos making the case w ...
- Stations Fumble New England Patriots Ratings, Nielsen Discloses Yet Another Coding Glitch
MediaDailyNews, Joe Mandese - Wednesday, January 9, 2008
The New England Patriots may be 16 and O for the N ...
- Microsoft, NBCU To Make '08 Olympics On-Demand, On MSN
Online Media Daily, Wayne Friedman - Monday, January 7, 2008
LAS VEGAS -- NBC Universal, the official U.S. media company of t ...
- CBS Absorbs CSTV
Around the Net In Media, William Spain - Friday, January 4, 2008
CBS Corp. is now absorbing College Sports Television Networks (CSTV) into C ...
- Soccer Team Owned By The Masses
Around the Net In Online Marketing, Ross Fadner - Thursday, January 3, 2008
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