- MLB Readies PSAs For Broadcast
Marketing Daily, - Monday, March 31, 2008
Major League Baseball is set to air four new public service announcemen ...
- American Airlines Is Official Soccer Sponsor
Marketing Daily, - Thursday, March 27, 2008
An exclusive multi-tiered sponsorship and marketing agreement establishes the airline as t ...
- Baseball's Marlins Inspire Inventive Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 26, 2008
...
- Fox Sports Goes HD With Baseball
Around the Net In Media, William Spain - Wednesday, March 26, 2008
As Major League baseball gets underway in earnest, Fox Sports Net ...
- MediaZone Offers IndyCar Subscription Portal
Online Media Daily, - Wednesday, March 26, 2008
Online broadcaster MediaZone, in partnership with IndyCar Series, ESPN and SportVision, ...
- Tibet And Beijing Games: No Good Ad Choices
Around the Net In Media, William Spain - Tuesday, March 25, 2008
Marketers committed to spending millions on the Beijing Olympics would be ...
- China Could Bar Live Olympic Broadcasts
Around the Net In Media, William Spain - Monday, March 24, 2008
...
- Buyers Want C3 Sports Ratings, Programmers Protest
MediaDailyNews, Wayne Friedman - Monday, March 24, 2008
Sports TV programmers in general didn't adhere to the new industry metr ...
- Hoopla Online: CBS' NCAA Digital Package Scores
MediaDailyNews, Wayne Friedman - Monday, March 24, 2008
CBS can tout higher traditional TV ratings for the first round ...
- NCAA Traffic To CBS Online Video Player More Than Doubles
Online Media Daily, - Monday, March 24, 2008
CBS said that traffic to its online video player offering coverage ...
- A Hockey Player Changes Everything
Marketing Daily, Laurie Sullivan - Friday, March 21, 2008
Shuffling my feet to reach the middle of the ice rink, ...
- FSN Nails Deals With Pistons, Tigers, Red Wings
Around the Net In Media, William Spain - Thursday, March 20, 2008
FSN Detroit has locked in to long-term contracts with three local p ...
- Steak-umm Is Official Burger Of Baltimore Orioles
Marketing Daily, - Thursday, March 20, 2008
The iconic brand will be the exclusive burger served at Oriole Park ...
- ESPN Buys Women's Basketball College Recruiting Site
MediaDailyNews, David Goetzl - Thursday, March 20, 2008
With coverage of high school sports mushrooming online, ESPN appears to ha ...
- Baseball Players Score Low In Endorsement Game
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Baseball is excelling, generating $6 billion in revenue last year. But i ...
- CBSSports.com Opens Up Access To NCAA Hoops
Online Media Daily, Gavin O'Malley - Wednesday, March 12, 2008
To meet lofty revenue targets, CBSSports.com has nixed registration requirements to vi ...
- Tony Hawk: No. 1. Name In Sports Marketing For Young
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
Forty-year-old skateboard legend Tony Hawk's name recognition among young consumers ranks N ...
- Versus Ramps Up NHL Campaign
MediaDailyNews, Wayne Friedman - Monday, March 10, 2008
Capitalizing on improving hockey ratings, Versus is ramping up a new marketi ...
- ESPN Lines Up Top Doc Talent
Around the Net In Media, William Spain - Wednesday, March 5, 2008
ESPN has signed on filmmakers, including Spike Lee, Richard Linklater and Dav ...
- Cubs Fans Fret As Zell Mulls Renaming Wrigley Field
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 4, 2008
Billionaire Sam Zell, who has taken over the Tribune Co., is expect ...
- ESPN Creates Film Division, Teams With CAA
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2008
ESPN has announced a major push into films -- establishing a n ...