- Nike To Sponsor USA Basketball Documentary
Marketing Daily, - Friday, June 27, 2008
Nike is sponsoring a five-part documentary about the USA Basketball Men's Seni ...
- Wise Teams Up With Red Sox, Mets
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
...
- ESPN Radio Will Go to Listener's Home
Around the Net In Media, Joan Voight - Thursday, June 26, 2008
In a bid to incorporate the audience into its programming under t ...
- Rolex, Tennis.com Partner For Wimbledon
Marketing Daily, - Thursday, June 26, 2008
Tennis.com, a unit of the Tennis Company, which owns Tennis Magazine a ...
- Jim Beam Backs Wrigley Field Name Retention
Marketing Daily, - Tuesday, June 24, 2008
Beam Global Spirits & Wine, Inc. is giving Chicago, its hometown, ...
- IMG Reaches Fox Distribution Deal
MediaDailyNews, David Goetzl - Tuesday, June 24, 2008
IMG, the traditional athlete representation agency that is moving even more aggressive ...
- NFL, ESPN Work On NFL Network Deal
Around the Net In Media, Joan Voight - Monday, June 23, 2008
...
- Olympic Marketers Loosen Up For A Long Race
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
Marketers are cranking up for the Aug. 8 start of the Olymp ...
- NBC Signs To Carry Notre Dame--Despite Losing Streak
MediaDailyNews, David Goetzl - Friday, June 20, 2008
At a school where fans complain about going 9-3, Notre Dame finish ...
- Tiger Woods On The DL: Chipping Onto What Remains Of Woods' Golf Marketing Green
TV Watch, Wayne Friedman - Friday, June 20, 2008
The absence of Tiger Woods for the better part of next ye ...
- Comcast Expected To Carry Big Ten Net
MediaDailyNews, - Wednesday, June 18, 2008
Comcast Corp is expected to sign a carriage agreement with Big T ...
- NBC, WC Sports Network Team Up
Around the Net In Media, Joan Voight - Tuesday, June 17, 2008
NBC Sports and World Championship Sports Network are uniting to create Univers ...
- ESPN Buys Student Sports
MediaDailyNews, - Monday, June 16, 2008
To enlarge its prep sports coverage, ESPN bought Student Sports Inc., whi ...
- Red Cross Embarks On First Corporate Marketing Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
The American Red Cross, which has been beating back various public relatio ...
- Sportgenic Launches Mixed Martial Arts Ad Channel
Online Media Daily, - Friday, June 13, 2008
Fans of mixed martial arts (MMA) thrive on events like the Ultima ...
- Storied NBA Games Score For ABC
MediaDailyNews, Wayne Friedman - Thursday, June 12, 2008
This summer may be a drag on some networks' original-scripted, rerun a ...
- MyNetworkTV Mixed Martial Arts League May Fold
MediaDailyNews, David Goetzl - Thursday, June 12, 2008
The mixed martial arts league that the fledgling MyNetworkTV hoped would ser ...
- ESPN Growth 'Bullish' Says Disney Exec
Around the Net In Media, Joan Voight - Wednesday, June 11, 2008
Disney sports chief George Bodenheimer says he is optimistic about growth prospec ...
- Advertisers Bike Through Tour de France Scandals
MediaDailyNews, Wayne Friedman - Wednesday, June 11, 2008
Tour de France advertisers are coming back to Versus--but not without so ...
- Traxee Helps Female Runners Connect Online
Online Media Daily, - Tuesday, June 10, 2008
Traxee, the newest fitness-focused online community for women has gone live. T ...
- China Bans 'Ambush Advertising' At Olympics
Around the Net In Media, Joan Voight - Thursday, June 5, 2008
Welcome to China. Beijing has threatened to crack down on "ambush" markete ...
- 'Inside the NFL' Heads To Showtime
Around the Net In Media, Joan Voight - Wednesday, June 4, 2008
...
- NHL Inks Sponsorship Deal With Anheuser For North America
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2008
[Beverages, Sports] Three years ago, Labatt signed a licensing deal to distribu ...
- CBS Launches News Site Focused On Fantasy Sports
Online Media Daily, - Wednesday, June 4, 2008
CBSSports.com has launched a news and information site focused on fantasy sport ...
- Fantasy Baseball Scores Victory Against MLB
Online Media Daily, Wendy Davis - Tuesday, June 3, 2008
[Gaming] In a blow to Major League Baseball, the U.S. Supreme Cou ...
- Mixed Martial Arts Debut Beats Hockey Ratings
Around the Net In Media, Joan Voight - Monday, June 2, 2008
...
- DuPont Renews Deal With Nascar's Jeff Gordon
Marketing Daily, - Monday, June 2, 2008
The company will sponsor Hendrick Motorsports/Jeff Gordon's #24 DuPont Chevrolet through t ...
- WNBA, Adidas Launch Shooting Shirt Contest
Marketing Daily, - Monday, June 2, 2008
The Women's National Basketball Association has launched a program with Adidas ...
- Ritz-Carlton Club Taps Fenway Sports Group
Marketing Daily, Karl Greenberg - Monday, June 2, 2008
[Sports] FSG will help The Ritz-Carlton Club develop a sports marketing strate ...
- Snyder May Lock Up D.C. Radio Sports Market
MediaDailyNews, - Monday, June 2, 2008
The Washington Post reports that Redskins owner Daniel Snyder may buy loc ...