- The Futurist: Let the Games Begin
Media Magazine, - Tuesday, July 22, 2008
Sport and competition bind society and are part of the fabric ...
- Name Drain
Media Magazine, Brandon Miller - Tuesday, July 22, 2008
Time to head for Pink Taco Stadium. Okay, so Pink Taco Stadi ...
- In the Moment
Media Magazine, Daniel Frankel - Tuesday, July 22, 2008
The buzz term is "moment of exclusivity." "With digital signage, we c ...
- There Will Be Blood
Media Magazine, J Mitchell McMahon - Tuesday, July 22, 2008
Thanks to CBS, even your mother knows Kimbo Slice. No? Then s ...
- Take Me Out
Media Magazine, Douglas Quenqua - Tuesday, July 22, 2008
In the early 1930s, Brooklyn clothier Abe Stark took some unwanted ...
- ESPN Launches Network For Alternative Sports Fans
Around the Net In Online Marketing, Ross Fadner - Thursday, July 31, 2008
"We felt like we were under-delivering on a year-round basis," said Da ...
- The Digital Olympics
Around the Net In Online Marketing, Ross Fadner - Thursday, July 31, 2008
NBC is making an unprecedented digital push with its coverage of t ...
- ESPN To Launch Action Sports Net
MediaDailyNews, - Thursday, July 31, 2008
ESPN is launching ESPN Action Sports Network this fall geared to m ...
- NBCU Brags 96% of Olympics Ads Are Sold
Around the Net In Media, Joan Voight - Wednesday, July 30, 2008
NBC Universal said Tuesday that it has sold almost all its Summ ...
- Tennis.com To Provide Text Commentary For Olympics
Online Media Daily, - Wednesday, July 30, 2008
Tennis.com has partnered with NBC to provide live text commentary for 20 ...
- 4INFO Offers Ads On Olympics Alerts
Online Media Daily, - Wednesday, July 30, 2008
In connection with its initiative to provide mobile alerts on the summ ...
- NBCU Announces Digital Plan For Beijing Olympics
Online Media Daily, - Tuesday, July 29, 2008
NBC Universal will offer 2,200 hours of live competition encompassing 25 spor ...
- Sports Team Reaching Out To Non-traditional Markets
Around the Net In Brand Marketing, Thom Forbes - Monday, July 28, 2008
Latinos and Asians will comprise the majority of U.S. population growth betwe ...
- NFL, NBC To Offer Free Football Online
Around the Net In Media, Joan Voight - Monday, July 28, 2008
Football fans will soon be able to log on to the Intern ...
- New M&M's Blend Features Nascar Driver
Marketing Daily, Karlene Lukovitz - Monday, July 28, 2008
[Food] In May, to tie in with Kyle Busch's birthday, Mars "presente ...
- John McEnroe Serves USTA Well In Wake Of Image Crisis
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
Jason Gimelstob -- an outspoken former doubles star and current announcer ...
- Geox 'Breathable' Shoes Making A Move On U.S. Market
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
The Italian footwear company Geox -- which has more than 772 stor ...
- 'Sporting News' Debuts Digital Daily
Around the Net In Online Marketing, Tanya Gazdik - Tuesday, July 22, 2008
Sporting News on Wednesday will launch "Sporting News Today," a daily editori ...
- NBC Stacks Up Olympic 'Exposure'
MediaDailyNews, Wayne Friedman - Tuesday, July 22, 2008
BEVERLY HILLS, CALIF. -- NBC's plan to measure the entire Beijing Olympi ...
- Turner Taps Diament To Head Sports Sales
MediaDailyNews, David Goetzl - Tuesday, July 22, 2008
Turner Broadcasting has tapped former CNN executive Jon Diament to shift rol ...
- Western Brands To Woo Chinese In Olympics Ads
Around the Net In Media, Joan Voight - Monday, July 21, 2008
Global corporations will be rooting for China at this summer's Olympics. McDonald ...
- ESPN Broadband Scores With Golf, Soccer
MediaDailyNews, David Goetzl - Monday, July 21, 2008
ESPN said its broadband service streaming live sports had its highest traff ...
- Verizon Carries Olympics On 3 Platforms
MediaDailyNews, - Friday, July 18, 2008
NBC Universal will supply Verizon customers with the Olympic Games on a ...
- Tour de France Cycles Ratings For Versus
MediaDailyNews, Wayne Friedman - Thursday, July 17, 2008
As the Tour de France heads to more mountaintop stages, viewing h ...
- Weplay Provides Social Network To Pop Warner
Online Media Daily, - Thursday, July 17, 2008
Weplay, an online youth sports community that connects kids, parents, coaches, a ...
- No Olympics For Hulu
Around the Net In Online Marketing, Ross Fadner - Wednesday, July 16, 2008
...
- NBC Online Olympics Inventory Nearly Sold-Out
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 15, 2008
Mediaweek reports that NBC has sold out 85% of its online ...
- Fore Warned: Golf Must Find Drama In A Tiger-Less Year
MediaDailyNews, Jeff Gagne - Monday, July 14, 2008
Tiger Woods will be sidelined from golf until 2009. If the P ...
- China Announces Crackdown On Ambush Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, July 11, 2008
In an effort to clamp down on so-called ambush marketers, the Chine ...
- Turner, Yahoo Kick Off Sports, Ad Alliance
MediaDailyNews, Wayne Friedman - Friday, July 11, 2008
Turner Broadcasting and Yahoo! have struck a multiyear advertising deal for spor ...