- OleOle Acquires AVFC Football Blog
Online Media Daily, Gavin O'Malley - Thursday, August 28, 2008
OleOle, a social media site for football, has acquired and integrated AV ...
- Best Western Dangles Michael Waltrip Job Swap
Marketing Daily, - Wednesday, August 27, 2008
The Official Hotel of Nascar is offering fans a chance to sw ...
- U.S. Tennis Association Expands Reach For Apparel
Marketing Daily, Karl Greenberg - Wednesday, August 27, 2008
"We have done this before but it was more promotional; our go ...
- Olympic Gold: Summer Games Pay Off For NBC
MediaDailyNews, David Goetzl - Wednesday, August 27, 2008
NBC Universal CEO Jeff Zucker continued the company's buoyancy regarding the Olympi ...
- Big Ten Scores Warner Deal
MediaDailyNews, David Goetzl - Wednesday, August 27, 2008
A Wall Street analyst predicts that two recent carriage agreements will nud ...
- Bucking Trends, TV Sports Building Power
Around the Net In Media, Joan Voight - Tuesday, August 26, 2008
Sports has managed to buck the downward ratings trends in television ...
- NBC, Yahoo Receive Olympics Boost
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 26, 2008
...
- Fenway Sports Group Taps Brian Corcoran
Marketing Daily, - Tuesday, August 26, 2008
Boston-based Fenway Sports Group (FSG) has appointed Brian Corcoran as EVP, Busine ...
- ESPN Keeps SEC Football For 15 More Years
MediaDailyNews, David Goetzl - Tuesday, August 26, 2008
Arguably the country's most competitive college football conference, the Southeastern Conference wi ...
- MLB, ESPN Extend Baseball Coverage Cross-Platform
MediaDailyNews, - Monday, August 25, 2008
Major League Baseball and ESPN are hitting out of the park. Th ...
- Phelps Overtakes Obama On Facebook
Online Media Daily, - Monday, August 25, 2008
Sen. Barack Obama, the presumptive Democratic presidential nominee, is no longer t ...
- NBC's Olympic Ratings Surpass Goal, But Video Ads Lag
Online Media Daily, Mark Walsh - Monday, August 25, 2008
NBC Universal's $1 billion advertising bet on the Beijing Olympics has pa ...
- Nike Gets Don King In Its Corner
Around the Net In Brand Marketing, Thom Forbes - Friday, August 22, 2008
Nike kicked off a "Grapple in the Apple" campaign Thursday with ...
- Mars's Snickers Gets Lift As Official Olympic Chocolate
Around the Net In Brand Marketing, Thom Forbes - Friday, August 22, 2008
...
- Callaway Golf Taps Eleven As AOR
Marketing Daily, Karl Greenberg - Friday, August 22, 2008
Callaway Golf has tapped San Francisco-based independent Eleven as AOR for creati ...
- Yahoo Sports Beats NBCOlympics.com
Around the Net In Online Marketing, Ross Fadner - Thursday, August 21, 2008
While NBC touts the success of NBCOlympics.com, comScore reveals that competitor Yah ...
- AmEx Preps Perennial U.S. Open Sponsorship
Marketing Daily, Aaron Baar - Thursday, August 21, 2008
The Olympics aren't even over, but that doesn't mean it's not ti ...
- ESPN Eager To Bid On Olympics
Around the Net In Media, Joan Voight - Wednesday, August 20, 2008
To say the ratings success of the Summer Games in Beijing h ...
- CBS Dials Up Its NFL Fantasy Web Video
Around the Net In Media, Joan Voight - Wednesday, August 20, 2008
CBS Sports will significantly ramp up its online video output for t ...
- NBC Rakes In Another $15 Million In TV Olympics Sales
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2008
NBC's Beijing Olympics may be losing a bit of steam in ter ...
- NASCAR Race To Feature Re-Branded 'Knight Rider' Ford
MediaDailyNews, David Goetzl - Wednesday, August 20, 2008
NBC is turning to NASCAR to drive tune-in for the premiere ...
- U.S. Leads Traffic To Official Olympic Site
Online Media Daily, Mark Walsh - Wednesday, August 20, 2008
The Olympic Web sites of NBC and Yahoo have gotten their sha ...
- Injury To Olympic Star Liu Raises Questions For Sponsors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 19, 2008
Star hurdler Liu Xiang, 25, is China's Michael Jordan and Tiger Woo ...
- Phelps Is Ad Gold-But Not In China
Around the Net In Media, Joan Voight - Tuesday, August 19, 2008
Olympic swimmer Michaels Phelps' triumph will not translate into sponsorship and med ...
- Why NBC's Online Olympics Advertisers May Be Glum
Around the Net In Media, Joan Voight - Tuesday, August 19, 2008
NBC executives are delighted at the network's impressive Olympic performance, but so ...
- Big Olympics Ratings For NBC. But How Did Beach Volleyball Do?
MediaDailyNews, Wayne Friedman - Tuesday, August 19, 2008
While NBC's overall ratings have indeed been golden for the Beijing Olympic ...
- Questioning The Price Of Selection
On Media, Diane Mermigas - Tuesday, August 19, 2008
The divergent power of selection was once the domain of television a ...
- Sprint Scores Exclusive Mobile Deal With NFL
Online Media Daily, Mark Walsh - Tuesday, August 19, 2008
With the football season fast approaching, Sprint is teaming with the Nation ...
- Emotional Ads Take The Gold At Olympics
Around the Net In Brand Marketing, Thom Forbes - Monday, August 18, 2008
Coca-Cola's whimsical ad dubbed "Bird's Nest" was one of the best-remembered a ...
- Tapping Olympic Stars' Sales Potential
Around the Net In Media, Joan Voight - Monday, August 18, 2008
Sports marketers have started scrambling to find which Olympic athletes, besides Micha ...