- Will The NHL Ice Future Olympics?
MediaDailyNews, David Goetzl - Friday, November 28, 2008
While NBC is expected to benefit at least modestly from NHL playe ...
- Breaking News: Ad Slots Remain For 2009 Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 26, 2008
"Have I no self-restraint?" I ask myself as I type and wat ...
- NBA, Globetrotters Share Global Marketing Strategy
Marketing Daily, Karl Greenberg - Tuesday, November 25, 2008
"What this really is, in basic form, is a combining of o ...
- General Motors, Tiger Woods Part Ways
Marketing Daily, - Monday, November 24, 2008
The latest signal that General Motors is doing fiscal triage is th ...
- NFL To Experiment With 3D In Theaters
Marketing Daily, David Goetzl - Tuesday, November 25, 2008
The NFL will experiment by offering a game next month in ...
- Seeing Things: NFL Experiments With 3D
MediaDailyNews, David Goetzl - Monday, November 24, 2008
To stay tech-savvy, the NFL will experiment with a 3D version ...
- No Free Ride: ESPN Charges For Some Web Shows
MediaDailyNews, David Goetzl - Friday, November 21, 2008
ESPN appears to be heeding cable operators' frustrations with networks placing ...
- Olympian Michael Phelps Jumps In With Subway
Around the Net In Brand Marketing, Thom Forbes - Friday, November 21, 2008
Record-setting Olympic champion Michael Phelps has signed an exclusive fast-food contract wi ...
- Fans to Vote On Ad Promoting Super Bowl
Around the Net In Media, Joan Voight - Friday, November 21, 2008
...
- Puck It Up: Versus Wants To Keep NHL
MediaDailyNews, David Goetzl - Thursday, November 20, 2008
The head of sports network Versus brushed aside arguments Thursday that t ...
- Lance Armstrong: Wheels of Fortune
MediaDailyNews, David Goetzl - Thursday, November 20, 2008
Whether cycling superstar and enigma Lance Armstrong decides to participate in ne ...
- Kodak, PGA Tour Set Golf Competition
Marketing Daily, - Wednesday, November 19, 2008
Kodak and the PGA Tour today announced the 24 holes that wi ...
- Fight Club: ESPN Deportes Carries MMA
MediaDailyNews, David Goetzl - Wednesday, November 19, 2008
ESPN has entered the mixed martial arts ring. Its Spanish-language ESPN Deporte ...
- KFC Inks First 'Wing Sponsor' Deal With NFL
Marketing Daily, - Tuesday, November 18, 2008
Kentucky Fried Chicken announced the first-ever sponsorship agreement between the iconic chick ...
- Touchdown: ESPN To Air BCS, Outbids Fox
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2008
Walt Disney will again air the college football Bowl Championship Series starti ...
- A-B's Tony Ponturo To Retire At Year's End
Marketing Daily, - Monday, November 17, 2008
Tony Ponturo--considered one of the most powerful corporate executives in the spor ...
- GM's Woes Could Have Heavy Impact On Sports
Around the Net In Brand Marketing, Thom Forbes - Monday, November 17, 2008
...
- As GM Sinks, Sports Sponsorship Takes A Hit
Around the Net In Media, Joan Voight - Monday, November 17, 2008
...
- Scorecard: BCS Weighs 2009 Ad Options
MediaDailyNews, Wayne Friedman - Thursday, November 13, 2008
While TV bidding for the coming years of the Bowl Championship Seri ...
- Red Sox Already A Game Up On The Yankees
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 13, 2008
Red Sox Nation says that it's freezing all ticket costs for t ...
- NFL Appeals To Fans In Cable Fray
Around the Net In Media, Joan Voight - Thursday, November 13, 2008
To see tonight's showdown with New England Patriots and the New Yo ...
- ESPN Football Scores Out-Of-Home
MediaDailyNews, David Goetzl - Wednesday, November 12, 2008
For years, ESPN sought some sort of measurement to track the lar ...
- NBC Kicks Off Green Initiative With Football
Around the Net In Media, Joan Voight - Wednesday, November 12, 2008
NBC Universal will use its NFL franchise for its annual Green Wee ...
- Tough Times Change Role Of Super Bowl Ads
Around the Net In Media, Joan Voight - Wednesday, November 12, 2008
With Super Bowl ads costing as much as $3 million for ...
- Some Marketers Fretting Over Cost Of Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 11, 2008
Suzanne Vranica writes that some veteran big-game marketers are questioning whether it ...
- Bridgestone Promos 'Greatest NHL Captains'
Marketing Daily, - Monday, November 10, 2008
Bridgestone, The Official Tire of the NHL and the NHLPA (National Hock ...
- University of Texas Plans Sports TV Channel
Around the Net In Media, Joan Voight - Monday, November 10, 2008
In what would be a first for college sports, the University ...
- Baron Davis, Li-Ning Ink Partnership
Marketing Daily, - Friday, November 7, 2008
The Los Angeles Clippers player will have an active role in brandi ...
- ESPN 360 Launches New Features, Ad Options
MediaDailyNews, David Goetzl - Monday, November 10, 2008
ESPN's online service is launching what it says will be an improv ...
- Sprint To Mobile-Cast NFL Games
MediaDailyNews, - Thursday, November 6, 2008
n the next two months, Sprint will go mobile with eight N ...