- MLB Goes To Bat For TV Distributors
MediaDailyNews, Wayne Friedman - Wednesday, December 31, 2008
The launch success of the MLB Network on Jan. 1 with ...
- League TV Channels To Shake Up Sports Media
Around the Net In Media, Joan Voight - Wednesday, December 31, 2008
Forecasters say sports media will go through some major changes in 200 ...
- 2010 Pro Bowl Moves To ESPN
Around the Net In Media, Joan Voight - Wednesday, December 31, 2008
ESPN will televise the 2010 Pro Bowl, after CBS declined to car ...
- ESPN: 'Monday Night Football' Top '08 Cable Series
MediaDailyNews, David Goetzl - Tuesday, December 30, 2008
ESPN released figures Tuesday showing that its "Monday Night Football" was t ...
- Hyundai To Drive Genesis Into Super Bowl
Marketing Daily, Karl Greenberg - Monday, December 29, 2008
Joel Ewanick, Hyundai's VP/marketing, says the televised big-event tactic is both efficie ...
- Holiday TV: NBC Wins With The NFL
MediaDailyNews, Wayne Friedman - Monday, December 29, 2008
NBC got another win on Sunday--in the midst of the usual lower-TV-viewi ...
- MLB Network Launch Is Biggest In Cable History
Around the Net In Media, Joan Voight - Monday, December 29, 2008
Major League Baseball seems downright brazen as it launches its cable netwo ...
- NYTCO To Sell Its Stake In Red Sox
MediaDailyNews, Erik Sass - Saturday, December 27, 2008
In another sign of the mounting crisis in newspaper publishing, the N ...
- College Football Gains Viewers, TV And Online
MediaDailyNews, Wayne Friedman - Monday, December 29, 2008
College football proved a winner for ABC and ESPN this year, maki ...
- ABC's Ratings Gift--Christmas Day Lakers-Celtics Game
MediaDailyNews, Wayne Friedman - Monday, December 29, 2008
ABC got a nice gift on Christmas Day from a NBA ga ...
- ESPN To Launch Interactive TV For Fans
Around the Net In Media, Joan Voight - Wednesday, December 24, 2008
As TV distributors wrestle over which will be first to deliver national ...
- NHL Names McDonald's Its Official QSR
Marketing Daily, Karl Greenberg - Monday, December 22, 2008
McDonald's' activity around the sponsorship will begin with the Bridgestone NHL Wint ...
- Mars Extends NASCAR Partnership
Marketing Daily, - Monday, December 22, 2008
The multi-year sponsorship commitment allows multiple Mars brands to connect with raci ...
- CBS, Time Warner Mull Olympics Bid
Around the Net In Media, Joan Voight - Thursday, December 18, 2008
CBS and Time Warner executives have discussed joining forces to bid ...
- Men's Professional Tennis Gets $15-Million Marketing Facelift
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 17, 2008
...
- Phelps 'Game' For New Partnership
Online Media Daily, Laurie Sullivan - Tuesday, December 16, 2008
It's still up in the air whether brand placements, sponsorships and advertisemen ...
- MasterCard Creating 'Priceless' NBA Experience
Marketing Daily, Aaron Baar - Thursday, December 11, 2008
The credit card company has developed a promotion in which customers ...
- NBA, TNT Showcase 3D-HD Sports In Movie Theaters
Marketing Daily, Erik Sass - Friday, December 12, 2008
It's like the trash talk is happening right next to you. T ...
- Versus Wins First Race In Armstrong Comeback
MediaDailyNews, David Goetzl - Friday, December 12, 2008
Versus has agreed to terms to carry the first race in Lan ...
- CBS Sports Streams SEC Basketball
MediaDailyNews, - Thursday, December 11, 2008
CBS Sports will stream select games from the 2008-09 SEC College Basketba ...
- NBA, TNT Showcase 3D-HD Sports In Movie Theaters
MediaDailyNews, Erik Sass - Thursday, December 11, 2008
It's like the trash talk is happening right next to you. T ...
- AOL's FanHouse Opens Online Store
Online Media Daily, - Friday, December 12, 2008
AOL Sports' popular FanHouse blog has added an online store selling appare ...
- Under Armour Announces Ads To Run Jan. 1
Marketing Daily, - Wednesday, December 10, 2008
The multifaceted running campaign will showcase its Spring 2009 running footwear a ...
- Trouble On Tap For Brewers Over Santa Claus Marketing Ploy
Marketing Daily, Wendy Davis - Wednesday, December 10, 2008
Images of Santa Claus have long been used in campaigns by organizatio ...
- Outdoor: DirecTV Carries Sportsman Channel
MediaDailyNews, Fern Siegel - Monday, December 8, 2008
Sports-oriented DirecTV customers are getting a new channel by the end ...
- NASCAR Nation's Tanks Runneth Low
Around the Net In Brand Marketing, Thom Forbes - Monday, December 8, 2008
Rich Thomaselli's lede makes you cringe the way you do when y ...
- Beta ESPN Site Wants User Feedback
MediaDailyNews, David Goetzl - Friday, December 5, 2008
Weeks before ESPN re-launches its Web site, the network has posted ...
- FOXSports.com Tackles SEO Video Search
Online Media Daily, Laurie Sullivan - Monday, December 8, 2008
FOXSports.com on MSN has tapped EveryZing's technology to give sports fans t ...
- How Phelps Became the Face of PureSport
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 3, 2008
Before he earned his eight gold medals at the Beijing Olympics, Micha ...
- Mets: Citi Field To Remain Name Of New Ballpark
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 3, 2008
...