- Strahan To Host Spike's 'Pros'
MediaDailyNews, David Goetzl - Friday, January 30, 2009
Viacom's Spike network has signed another Super Bowl champion to front ...
- Larry Fitzgerald Scores EAS Full-Page Ad In 'USA Today'
Around the Net In Brand Marketing, Thom Forbes - Friday, January 30, 2009
...
- 'Broadcast Dysfunction' Report Hits NFL Hard, Says Many Spots Inappropriate For Kids
MediaDailyNews, Joe Mandese - Thursday, January 29, 2009
On the eve of Super Bowl XLIII, an influential public advocacy gro ...
- HDNet To Carry College Basketball Tourney
MediaDailyNews, David Goetzl - Wednesday, January 28, 2009
HDNet has reached a deal to air a third college basketball postseas ...
- The Top 10 Super Bowl Ads Of All Time
Around the Net In Brand Marketing, Thom Forbes - Monday, January 26, 2009
Go ahead, treat yourself to videos of the "mostly simple spots th ...
- NBA Wrapping Phoenix Light-Rail Vehicles
Marketing Daily, - Friday, January 23, 2009
The National Basketball Association will unveil the first NBA-theme wrapped light-rail vehic ...
- ExxonMobil, NASCAR Renew Partnership
Marketing Daily, - Thursday, January 22, 2009
ExxonMobil has renewed its official partnership with NASCAR for its Mobil ...
- Spike's New Reality: NFL Tryout Show
MediaDailyNews, David Goetzl - Thursday, January 22, 2009
The Spike network is taking a page out of its "Ultimate Fighte ...
- Loose-Marbles Violation
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 22, 2009
I prematurely moved the New Jersey Nets to New York yesterday ...
- NHL Ices $10 Million In All-Star Sponsorships
MediaDailyNews, Karl Greenberg - Thursday, January 22, 2009
The National Hockey League says corporate sponsorship of the NHL All-Star Weeke ...
- Gallup: Weak Consumer Confidence Affects Super Bowl Ad Recall
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 21, 2009
There is a direct relationship between the confidence people have in t ...
- New Jersey Nets Marketing Staff Play Away Game With Partners
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 21, 2009
Veteran business journalist Barry Janoff launched a daily sports marketing Web sit ...
- NHL All-Star Weekend Sponsorship Tops $10 Million
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2009
The League says there are 17 sponsors for this year's All-Star match- ...
- Nationwide Rides With Earnhardt, Jr. In New Effort
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2009
In TV, print and radio ads, Earnhardt Jr. talks about his family ...
- Papa John's Football Promo Marks Milestone
Marketing Daily, - Monday, January 19, 2009
The pizza chain has enlisted pro football star Desmond Howard to ta ...
- Verizon Joins NASCAR Nation, Eyes New Channel
Marketing Daily, Aaron Baar - Monday, January 19, 2009
Through the new channel on its V Cast video subscription service, raci ...
- Globetrotters To Wear No. 44 Jerseys On Tuesday
Marketing Daily, - Thursday, January 15, 2009
In honor of the inauguration of President-elect Barack Obama as the 44 ...
- ESPN Reups Rangers, Knicks, Gains Ad Time
MediaDailyNews, David Goetzl - Thursday, January 15, 2009
ESPN's owned-and-operated New York radio outlet has re-upped to carry New Yo ...
- AOL Sports Becomes FanHouse
Online Media Daily, - Thursday, January 15, 2009
AOL Sports is rebranding as FanHouse, adopting the name of its popul ...
- Audi Markets Via ESPN Documentary
MediaDailyNews, David Goetzl - Tuesday, January 13, 2009
ESPN will air a prime-time documentary that was conceived as a marketi ...
- New Jersey Nets Get Burritos, Life Insurance
Marketing Daily, - Monday, January 12, 2009
New York Life, the insurance company, and Chipotle Mexican Grill have sign ...
- Repucom, Nielsen Strike Sports Sponsorship Deal
MediaDailyNews, David Goetzl - Monday, January 12, 2009
Repucom, which provides analysis of sports sponsorships seen in TV broadcasts, sa ...
- Cars.com Ranks Millennium's Super Bowl Car Ads
Marketing Daily, - Monday, January 12, 2009
Using a Led Zeppelin tune during its 2003 Super Bowl commercial help ...
- Fenway Sports Group To Add Alliance With Pro Bull-Riding Circuit
Around the Net In Brand Marketing, Thom Forbes - Friday, January 9, 2009
...
- Tecate Goes The Distance In New Boxing Match
Marketing Daily, Karl Greenberg - Thursday, January 8, 2009
The company, which signed a multi-year deal with Golden Boy two yea ...
- Super Bowl Marketers Must Gauge Sensitivity
Marketing Daily, Karl Greenberg - Tuesday, January 6, 2009
"We will also see a lot of classic formula: humor, and b ...
- Callaway Inks Deal With PGA's Appleby
Marketing Daily, - Monday, January 5, 2009
Callaway Golf Company has signed PGA Tour veteran Stuart Appleby to ...
- Michael Phelps Gets $1 Million To Promote Mazda In China
Around the Net In Brand Marketing, Thom Forbes - Monday, January 5, 2009
...
- Fox Sports Carried By Bright House In Central Florida
MediaDailyNews, - Friday, January 2, 2009
Fox Cable Networks and Bright House Networks have signed a deal f ...
- Swimming in Cash
Media Magazine, Gaetano Pollice - Friday, January 2, 2009
Forget the year of the rat - 2008 was, unequivocally, the ye ...