- NASCAR Drives Fan Loyalty
Marketing Daily, - Saturday, February 28, 2009
NASCAR drivers and Speedway Motorsports will run a fan program this seas ...
- Cable Sports Nets Pay More To Play
MediaDailyNews, Wayne Friedman - Friday, February 27, 2009
Cable sports networks continue to be the most inefficient for cable operator ...
- CBS' NCAA Men's Tourney Almost Sold Out
Around the Net In Media, Joan Voight - Thursday, February 26, 2009
CBS' coverage of the National Collegiate Athletic Association's Men's Basketball Tournament ...
- Canon USA Wears Pinstripes
Marketing Daily, - Tuesday, February 24, 2009
Canon U.S.A., Inc. has extended its sponsorship with the New York Yanke ...
- Nike Ad Ribs Five Golfers Not Named Tiger
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Here's
the new ad (after an HP ad). ...
- Content Costs Rising For ESPN
Around the Net In Media, Joan Voight - Tuesday, February 24, 2009
Renewing sports broadcasting deals with Major League Baseball, NASCAR and other entiti ...
- Golf Channel Leaps On Tiger's Return
Around the Net In Media, Joan Voight - Monday, February 23, 2009
The Golf Channel sprang into action with Tiger Woods' announcement that ...
- Olympics 2014, 2016: Let The Bidding War Begin
MediaDailyNews, David Goetzl - Friday, February 20, 2009
The head of the International Olympic Committee was hazy on specifics, b ...
- Break Media Intros NASCAR Site
Online Media Daily, - Monday, February 23, 2009
Break Media today launches a NASCAR enthusiast site, All Left Turns. T ...
- ESPN Shines On Sun Belt Games Through 2012
MediaDailyNews, David Goetzl - Thursday, February 19, 2009
In its accumulating mass of sports rights deals that stretch across platfor ...
- Infiniti Promotes College Basketball On ESPN, CBS
MediaDailyNews, - Thursday, February 19, 2009
Infiniti, already a sponsor of Big Ten and SEC college basketball f ...
- EA Sports Heads Back To Reality With Pact
Marketing Daily, Aaron Baar - Wednesday, February 18, 2009
The products--which will use infrared, motion and equilibrium sensors--will serve as ...
- NHL: Brand Resurrected
Marketing Daily, John Conti, Andrew Pierce - Monday, February 16, 2009
On the first day of 2009, baseball's field of dreams -- Chicago ...
- NCAA Backpedals On Banned Substances In Vitaminwater
Around the Net In Brand Marketing, Thom Forbes - Friday, February 13, 2009
"To put it in perspective, an average-sized, healthy man would have ...
- Fox Cuts Costs On Sports Coverage
Around the Net In Media, Joan Voight - Friday, February 13, 2009
Known for its production values, Fox Sports is trying to balance technic ...
- ESPN Ads: A-Rod Pitches World Baseball Classic
MediaDailyNews, - Thursday, February 12, 2009
Alex Rodriguez, better known as A-Rod, admitted to using steroids in 200 ...
- GroupM Unit: Motorsports Braces For Crash As Sponsors Hit The Brakes
MediaDailyNews, Joe Mandese - Friday, February 13, 2009
At a time when most forms of ad-supported media and other for ...
- Vitaminwater Runs Afoul Of NCAA Banned-Substances Rule
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 11, 2009
...
- WWE Taps Michelle Wilson For Marketing EVP
Marketing Daily, - Monday, February 9, 2009
In her new role, Wilson will head World Wrestling Entertainment's global marketi ...
- Sports Package: Major League Baseball Cuts 2 Online Deals
MediaDailyNews, David Goetzl - Monday, February 9, 2009
On the brink of a season where major story lines changed ov ...
- Stay On Green: ProLink In-Golf Ad Deal
MediaDailyNews, David Goetzl - Monday, February 9, 2009
Perhaps reacting to the tough economy, a company that sells ad spa ...
- Why The Mets Deal Is Right For Citi
Around the Net In Brand Marketing, Thom Forbes - Monday, February 9, 2009
Tom Van Riper, in fact, says that Citigroup should shrug off a ...
- Everlast Sports The Muhammad Ali Collection
Around the Net In Brand Marketing, Thom Forbes - Monday, February 9, 2009
...
- Fini: Superbowl Wrap
Research Brief, Jack Loechner - Monday, February 9, 2009
Here's an Online wrap of Super Bowls past and present to conclu ...
- Kellogg Dropping Michael Phelps Over Bong Photo
Around the Net In Brand Marketing, Thom Forbes - Friday, February 6, 2009
Kellogg will let swimmer Michael Phelps' contract expire at the end ...
- Penguins Urge Young Fans To 'Get In The Game'
Marketing Daily, Nina Lentini - Thursday, February 5, 2009
The campaign targets the 20-something fan who is both accustomed to alternati ...
- Tecate Sponsors Grand Prix
Marketing Daily, - Wednesday, February 4, 2009
Cerveza Tecate is serving up its eighth year as exclusive malt-beverage spons ...
- Wheaties Leverages Pomp In Design Unveil
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2009
"If you think about heritage and history, people associate the brand wi ...
- Alloy Media + Marketing Acquires Takkle.com
Online Media Daily, - Thursday, February 5, 2009
Alloy Media + Marketing has acquired Takkle.com, which focuses on resource a ...
- Derek Jeter, A-Rod Star In World Baseball Classic Campaign For ESPN
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 4, 2009
...