- Supreme Court To Review NFL's Exclusivity Deal With Reebok
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
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- Who's Buying Athletic Shoes?
Marketing Daily, - Monday, June 29, 2009
Top 10 DMAs in which live adults who purchased more than thr ...
- Changing The Rules Of The Sports Endorsement Game
Marketing: Sports, Ryan Steelberg - Tuesday, June 30, 2009
Marketers now able to access a once-exclusive marketing strategy and combine ...
- Fox Sports To Twitter During All-Star Game
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Get ready for sportscasters to increasingly tweet from the booth as th ...
- General Mills, Nike Among Tour De France Backers
Marketing Daily, Wayne Friedman - Monday, June 29, 2009
Other big advertiser deals include General Motors' Cadillac, which will sponsor ...
- Versus Re-Cycles: Armstrong Rides Tour de France
MediaDailyNews, Wayne Friedman - Friday, June 26, 2009
Versus' big marketing plans for its Tour de France coverage this ye ...
- Q&A With Major League Soccer's Marketing Guy
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
It may not have the attendance figures or the TV deals th ...
- Turner Pars New Deal With PGA Site
MediaDailyNews, David Goetzl - Thursday, June 25, 2009
Turner Sports and the PGA Tour have extended their relationship where t ...
- Cablevision Deal Brings Live Yankee Games to the Internet
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
Cablevision, Major League Baseball and the New York Yankees cable network ha ...
- CBS Applauds TV Everywhere, OnDemand Online
Around the Net In Online Marketing, Ross Fadner - Thursday, June 25, 2009
CBS may take part in the trials being conducted by Comcast a ...
- Coke Backs FIFA Trophy Tour
Marketing Daily, - Wednesday, June 24, 2009
Coca-Cola will sponsor a global tour of the Federation Internationale de Footba ...
- Walter Dunn, Coke's Sports Marketing Pioneer, Dies At 86
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
Walter Dunn, who in the words of Coca-Cola board member Peter Ueberro ...
- Qdoba Mexican Grill Signs With Boston Red Sox
Marketing Daily, - Tuesday, June 23, 2009
Qdoba Mexican Grill, a New England fast-casual restaurant chain, has signed ...
- You Can Measure Return On Sponsorship
Marketing: Sports, Larry Albus - Tuesday, June 23, 2009
Buyers of sports and other sponsorships must -- and can -- asse ...
- Ball Four: Zell Seeks Other Bidders For Cubs Franchise
MediaDailyNews, Erik Sass - Monday, June 22, 2009
Earlier this year, it looked like Tribune Co. boss Sam Zell fou ...
- ESPN Wins Spanish Soccer Rights
MediaDailyNews, David Goetzl - Monday, June 22, 2009
After failing to renew a deal to broadcast a tournament with t ...
- NBC To Stream Wimbledon Online
MediaDailyNews, David Goetzl - Monday, June 22, 2009
NBC Sports continues to do its part to further the growing li ...
- ESPN Radio To Air World Cup Games
MediaDailyNews, David Goetzl - Friday, June 19, 2009
ESPN's multiplatform coverage of next year's World Cup will include live gam ...
- Disney All Ears For NBA's Lakers
Around the Net In Brand Marketing, Thom Forbes - Friday, June 19, 2009
The NBA Finals pitted L.A. against Orlando, sites of Disney destinations, a ...
- Fontana Wines Inks Deal With Bowling Unit
Marketing Daily, - Thursday, June 18, 2009
Fontana Wines announced today that it has signed an agreement with Stri ...
- NFL Taps Grey For Branding Blitz
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
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- Fewer Companies At U.S. Open But Major Backers Remain
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
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- Sponsorships Slow, NY Giants Snag Deal for Training Field
Around the Net In Media, Joan Voight - Thursday, June 18, 2009
The recession and bailout have put a chill on sponsors' willingness ...
- Wheaties Honors Lakers
Marketing Daily, - Monday, June 15, 2009
Wheaties is offering a commemorative package honoring the 2008-09 NBA Champion L ...
- Re-Thinking Sports In The Digital TV Era
Marketing: Sports, Wayne Becker - Tuesday, June 16, 2009
Looking through the current fog, there will be new opportunities for marketer ...
- NBA Finals Slipped in Ratings
MediaDailyNews, Wayne Friedman - Monday, June 15, 2009
The fifth game of ABC's "2009 NBA Finals" posted slightly lower ratin ...
- New Turf: Rose Bowl Moves To ESPN
MediaDailyNews, David Goetzl - Friday, June 12, 2009
Offering another signal that the amount of big-time sports on broadcast ...
- Holyfield Puts Leverage Agency In His Corner
Marketing Daily, - Thursday, June 11, 2009
The Leverage Agency, a New York-based sports and entertainment brand marketing a ...
- Venom Energy Uses 14 Sports Stars Regionally
Marketing Daily, - Thursday, June 11, 2009
Dr Pepper Snapple Group's Venom Energy line is leveraging consumers' devotion ...
- Sharp Hones Web Portal For Baseball Fans
Marketing Daily, Aaron Baar - Thursday, June 11, 2009
The site, www.sharpmlb.com, (which was originally active only during eight-week seasonal promotion ...