- AOL Expands FanHouse To UK, Hires Former Blair Spokesman
Online Media Daily, Mark Walsh - Friday, July 31, 2009
Alastair Campbell, who gained prominence as spokesman for former British Prime Minist ...
- Nike Seeks The Great Haul Of China Behind Kobe, LeBron, Paul
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 30, 2009
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- Verizon Entices Sports Fans With NFL Sunday Ticket
MediaDailyNews, David Goetzl - Wednesday, July 29, 2009
Verizon's FiOS telco TV service is taking customers away from cable companie ...
- Ailing Gatorade Issuing Limited-Edition Jordan Bottle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 29, 2009
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- Kick Off: GameWear Sponsors United Football League
MediaDailyNews, David Goetzl - Tuesday, July 28, 2009
GameWear Team Sports has signed with the fledgling United Football League ...
- Who Spends On Sports Clothing?
Marketing Daily, - Monday, July 27, 2009
Top 10 DMAs in which live adults who spent more than $1 ...
- Honda Goes To The Track
Marketing Daily, - Monday, July 27, 2009
Honda Performance Development, Inc. (HPD), the authorized Honda and Acura auto raci ...
- Sponsoring Fans Instead Of Athletes
Marketing: Sports, Clint Runge - Tuesday, July 28, 2009
Sponsoring athletes and fan groups might be the most powerful one-two pun ...
- Nissan, SI Celebrate Heisman's 75th Birthday
MediaDailyNews, Erik Sass - Monday, July 27, 2009
Nissan is teaming up with Sports Illustrated to target college football fa ...
- Nike Extends Deal With WNBA
Marketing Daily, - Sunday, July 26, 2009
Nike and the WNBA have extended their 12-year-old marketing partnership, which beg ...
- Custom Pub Added To Nissan-Backed Heisman Tour
Marketing Daily, Karl Greenberg - Sunday, July 26, 2009
Nissan will be the exclusive sponsor of the custom publication, which includ ...
- Big Ten Network Drives Bus Promo Tour
MediaDailyNews, David Goetzl - Friday, July 24, 2009
The Big Ten Network is tacking logos for a collection of n ...
- AT&T Dangles Slumber Party In S.F. Ballpark
Marketing Daily, - Thursday, July 23, 2009
AT&T is offering fans of the San Francisco Giants baseball team ...
- ESPN Forms SEC Network To Push Deal
MediaDailyNews, - Thursday, July 23, 2009
ESPN Regional TV and the Southeastern Conference created a regionally syndicated colle ...
- NFL Draft Goes Prime Time
MediaDailyNews, David Goetzl - Thursday, July 23, 2009
The NFL is throwing long with its annual draft, moving the fir ...
- Fox, Open Sports Form Fantasy Game Alliance
MediaDailyNews, David Goetzl - Wednesday, July 22, 2009
Fox has taken a 20% stake in Open Sports Network, operator ...
- The Bad Boys Of Sports Make Good
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 22, 2009
Unless you're a social outcast like Michael Vick, Madison Avenue has ...
- Under Armour Effort Highlights UA Fierce Cleats
Marketing Daily, Karl Greenberg - Tuesday, July 21, 2009
In the Web video, "Fierce Speed," via New York and L.A. producti ...
- Sports Legends Partners With SportScape
MediaDailyNews, - Tuesday, July 21, 2009
The Sports Legends Challenge presented by AbsolutePoker.net becomes the latest advertiser ...
- Bringing the Human Factor Back To Pro Tennis
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 21, 2009
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- New Game Hits The Road In An Old Bus
Marketing Daily, - Monday, July 20, 2009
KanJam, an active sport game developed by the Buffalo, N.Y.-based eponymous compan ...
- Bad Boys Of Marketing
Marketing: Sports, Barry Janoff - Tuesday, July 21, 2009
So what does it take to be labeled a marketing bad bo ...
- ESPN Broadens Local Media, Chicago Effort Clicks
MediaDailyNews, Wayne Friedman - Monday, July 20, 2009
Looking at more micro-media growth, ESPN will be expanding its local med ...
- Celeritas Buys Big Stake In ANC Sports
MediaDailyNews, David Goetzl - Monday, July 20, 2009
A fledgling investment firm has taken a majority stake in ANC Spor ...
- Univision's Uva Wants To Bring The World Cup To U.S.
MediaDailyNews, David Goetzl - Monday, July 20, 2009
Univision Communications CEO Joe Uva has joined the board of the gro ...
- TV Sports, NFL Tackled by Economic Crises
Around the Net In Media, Joan Voight - Sunday, July 19, 2009
TV sports, including the once-invulnerable National Football League, have lost much ...
- FedEx Dangles Golf Resorts In Ads, Promo
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
"The great thing with the Global Golf Getaway is, it gives ...
- Dentsu Creates Sports America Unit To Expand Reach
Marketing Daily, David Goetzl - Monday, July 20, 2009
Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketi ...
- Dentsu Creates Sports America Unit To Expand Reach
MediaDailyNews, David Goetzl - Friday, July 17, 2009
Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketi ...
- Tiger, Serena Top Poll Of Favorite Athletes; MJ Won't Go Away
Around the Net In Brand Marketing, Thom Forbes - Friday, July 17, 2009
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