- Q&A With MSG Sports Prexy Scott O'Neil On Delta Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
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- The Most Complex Simple Screen
Online Media Daily, Laurie Sullivan - Thursday, October 29, 2009
For some consumers, mobile has become the most important screen in the ...
- 10 Things Corporations Can Learn From Pro Wrestling
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 29, 2009
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- Microsoft And IAC Asking For It?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 29, 2009
Judging by conversations with various analysts, Reuters has all but concluded th ...
- Hebrew National Offers Free Hot Dogs
Marketing Daily, - Wednesday, October 28, 2009
Hebrew National is offering free hot dogs the next time a uniform ...
- Q&A: Todd DuBoef On Boxing's Potential
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"People are seeing that boxing does well, crosses all demographics, and ...
- Timex Pulls Out Stops For ING NYC Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"Timex is perceived as trusted, friendly and conservative," says Heberto Calves, ...
- Visa Renews Olympic Sponsorship
Marketing Daily, - Tuesday, October 27, 2009
Visa announced today that it has renewed its longstanding Olympic sponsorship f ...
- The NHL Launches Its Facebook Page
Marketing Daily, - Tuesday, October 27, 2009
The National Hockey League (NHL) has unveiled its official NHL fan pa ...
- Watercooler Fills Up With Second Round Of Funding
Online Media Daily, - Tuesday, October 27, 2009
Sports application developer Watercooler has raised $5.5 million in a second rou ...
- NBA Launches Premium Subscription Video Service
Online Media Daily, Gavin O'Malley - Tuesday, October 27, 2009
The National Basketball Association and NBA Digital on Wednesday launched a subscripti ...
- U.S. Open Serves Up Mercedes Sponsorship
Marketing Daily, Karl Greenberg - Monday, October 26, 2009
Lisa Holladay, manager for brand experience marketing at Mercedes-Benz, says the partnersh ...
- Moneyball: Monetize Fantasy Sports
Marketing: Sports, Scott Philp - Tuesday, October 27, 2009
The monetization funnel is key for fantasy's future. Just getting users ...
- Jeter, D-Wade, C-Paul 'Become Legendary' For Nike
Around the Net In Brand Marketing, Thom Forbes - Monday, October 26, 2009
The third season of strong campaign from Jordan Brand will lead ...
- Roster Of Brand Names Lines Up For NBA
Marketing Daily, Karl Greenberg - Monday, October 26, 2009
"Kia owns the Tip Off platform," says NBA's Mark Tatum. "But ...
- NHL Set To Unveil Facebook Page
Online Media Daily, Laurie Sullivan - Monday, October 26, 2009
The National Hockey League plans to unveil an official Facebook page la ...
- NBA TV Inks Deals With TWC, Cablevision, Dish
Around the Net In Media, Joan Voight - Friday, October 23, 2009
The NBA has forged new multiyear deals with Time Warner Cable, Cablevisi ...
- Tony Parker Scores London Fog Ads With Eva Longoria
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 22, 2009
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- EA Sports Hits The Road For 'FIFA Soccer 10'
Marketing Daily, Aaron Baar - Tuesday, October 20, 2009
The tour includes scheduled stops in cities along the West and Ea ...
- Delta, MSG Pact Creates Multiplatform Deals
Marketing Daily, Karl Greenberg - Tuesday, October 20, 2009
Delta and MSG will tout the relationship with a promotion dangling pri ...
- Olympic Marketers Plan 100-Day Countdown Party In NYC
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 20, 2009
Hilton, Coke, McDonald's, Anheuser-Busch and other United States Olympic Committee partners wi ...
- Staples Affixes Name To Staples Center 'In Perpetuity'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 20, 2009
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- Vicks Offers Tweets For Two In Winter Olympics Promo
Marketing Daily, - Monday, October 19, 2009
Procter & Gamble's Vicks brand has partnered with Olympic Athletes Apolo Ant ...
- NBA Reaches Out To Hispanics With Enebea
Marketing Daily, Karl Greenberg - Monday, October 19, 2009
The campaign includes television, radio and online advertising, a Web site, speci ...
- To Believe Or Not To Believe (That Is The Question)
Marketing: Sports, Barry Janoff - Tuesday, October 20, 2009
The fact that Billy Mays is still on TV pitching such goo ...
- IOC Launches Digital Challenge For Young Athletes
Marketing Daily, - Wednesday, October 14, 2009
Sure, those Olympic athletes are good at things like the luge, shotp ...
- Blackhawks, Bears Play Together In Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
Chicago's venerable football and hockey teams -- the Bears and the Blackhaw ...
- Marketers Can Learn From Rio's Olympic Victory
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
Ignore all the political pundits weighing in on the failure of Chica ...
- Women Face Major Hurdles But Make Strides In Sports
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
"Women's sports garners only 10% of the overall media coverage, and th ...
- Toyota Runs Sweepstakes At N.Y. Marathon
Marketing Daily, - Monday, October 12, 2009
Toyota is running a promotion around the running of the 2009 N ...