- Double Coverage
Media Magazine, David Goetzl - Wednesday, January 6, 2010
The office is sparsely decorated, but exemplifies the dichotomy between a care ...
- Jeep Launches Ads During Winter X Games
Marketing Daily, Karl Greenberg - Friday, January 29, 2010
Jeep's Kim Adams House, head of jeep brand advertising and communications, sa ...
- Comcast, NBCU Want FCC Blessing For Merger
MediaDailyNews, David Goetzl - Thursday, January 28, 2010
In an FCC filing on Thursday, Comcast and General Electric made stro ...
- NBC Partners On Initiative To Measure Cross-Platform Olympics Viewing
Online Media Daily, Gavin O'Malley - Thursday, January 28, 2010
NBC Universal on Thursday announced plans to conduct broad research into consum ...
- Hornets' Paul To Star In Right Guard Ads
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
"We have a multi-year relationship with Paul, who happens to be anoth ...
- ESPN Plans World Cup Schedule
MediaDailyNews, David Goetzl - Wednesday, January 27, 2010
The near-forgotten ESPN Classic network may gain some viewership during this summer ...
- Halfpiper Shaun White: One-Man Marketing Blizzard
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 27, 2010
The headline on Sal Ruibal's piece about the shaggy-haired, 23-year-old, garage-band guitari ...
- Honda To Sponsor L.A. Marathon For The Long Run
Marketing Daily, - Tuesday, January 26, 2010
American Honda is sponsoring the Los Angeles Marathon, the Silver Anniversary ...
- Infiniti Hitches Wagon To ESPN's NCAA Star
Marketing Daily, Karl Greenberg - Tuesday, January 26, 2010
Infiniti has hitched its "Inspired Performance" brand platform to ESPN's build-up ...
- First And Goal: Rookie Marketers Seek Super Bowl Success
Marketing: Sports, Barry Janoff - Tuesday, January 26, 2010
A Super Bowl ad can reach 90 million viewers, but that do ...
- OOH Sports Viewing On Rise
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
One in five persons who watched the recent NFL playoff games d ...
- ESPN Buys Vistas, Enhances Ad Insertions
MediaDailyNews, David Goetzl - Friday, January 22, 2010
ESPN said last week it has acquired a company with technology facilitati ...
- Comcast, Cablevision To Share Sports Broadcasts
Around the Net In Media, Fern Siegel - Friday, January 22, 2010
Cablevision Systems Corp., Comcast Corp. and other cable-television operators may have ...
- Nielsen: Super Bowl Ads Drive Web Traffic
MediaDailyNews, David Goetzl - Wednesday, January 20, 2010
As Super Bowl advertisers look for spots to reverberate beyond the gam ...
- Nike's New Clubs Come Without Tiger's Promotional Clout
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 19, 2010
Nike built its golf business around Tiger Woods; it will now s ...
- Sun Life Financial Acquires Stadium Naming Rights
Marketing Daily, - Monday, January 18, 2010
Sun Life Financial is the new naming-rights partner for the Miami Dolphi ...
- Addressing The Black Hole of Sponsorships
Marketing: Sports, Fred Geyer, Chiaki Nishino - Tuesday, January 19, 2010
Savvy marketers can escape this black hole of sponsorships, improving the impa ...
- Marketers Line Up To Speed Relief To Haiti
Marketing Daily, Karl Greenberg - Thursday, January 14, 2010
The queue of marketers pitching in money and products to help o ...
- New Jersey Nets Partner With Rite Aid
Marketing Daily, - Tuesday, January 12, 2010
The New Jersey Nets NBA basketball team has launched a strategic allian ...
- 2010 Trends: Revolutionary Moves in Mobile TV, Sports, Search
MediaDailyNews, Brad Adgate - Tuesday, January 12, 2010
While the overall adoption of 3D TV (and other screens) is perha ...
- 2010: Audi Plans To Stay In The Picture
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
Scott Keogh, VP marketing for the automaker, says plans for the ye ...
- Are We Stuck In A 'New Normal?'
Marketing: Sports, Jon Last - Tuesday, January 12, 2010
There is no easy answer to the question posed by the headli ...
- K-Swiss Signs Bryan Brothers To Multi-Year Deal
Marketing Daily, - Friday, January 8, 2010
Footwear and sportswear brand K-Swiss has signed ATP World Tour No. 1-rank ...
- ESPN Deportes Launches 'Los Capitanes'
MediaDailyNews, - Friday, January 8, 2010
ESPN Deportes, the Spanish-language home of sports news and information, will laun ...
- McDonald's Casts LeBron, D-Howard In Jordan-Bird Redux
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
...
- EA Sports To Stick With Tiger Woods
Marketing Daily, - Wednesday, January 6, 2010
EA Sports will stick with Tiger Woods as it launches its late ...
- NBA Teams With Taco Bell In Fitness Effort
Marketing Daily, Karl Greenberg - Wednesday, January 6, 2010
The National Basketball Association and Taco Bell are running an online progr ...
- MSG, Foxwoods Partner For Rangers Hockey
Marketing Daily, - Tuesday, January 5, 2010
Madison Square Garden and Connecticut's Foxwoods Resort Casino have inked a n ...
- FedEx Ships Spots To TV For Bowl Series
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
FedEx is launching a raft of humorous TV spots during the Bo ...
- Visa Launches 'Olympics For Life' Sweepstakes
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
The sweepstakes is part of the company's marketing campaign for the Vancouv ...