- Showtime, Verizon Team For Interactive TV
MediaDailyNews, Fern Siegel - Friday, February 26, 2010
Showtime Networks and Verizon have teamed to give sports fans a mo ...
- Sports Text Signs Sony As First Advertiser
MediaDailyNews, David Goetzl - Friday, February 26, 2010
A Sony Pictures Web site has signed as the first advertiser f ...
- Danica Patrick Adds New Partner To Endorsement Roster
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
As she transitions from Indy racing to NASCAR, Danica Patrick has sign ...
- ESPN To Launch 3D Network
MediaDailyNews, David Goetzl - Thursday, February 25, 2010
ESPN promises to launch a 3D network in time to carry Wor ...
- Hearst Newspapers Farm Out Sports Reporting
Around the Net In Media, Fern Siegel - Wednesday, February 24, 2010
Hearst Newspapers, owner of the San Francisco Chronicle, made a deal wi ...
- Snapple Launches Promo With Yahoo Sports
Marketing Daily, Karl Greenberg - Wednesday, February 24, 2010
Snapple underwrites the show as part of its media buy and partnersh ...
- Snapple Sponsors Yahoo Sports' 'Out of Bounds'
MediaDailyNews, Karl Greenberg - Wednesday, February 24, 2010
Dr Pepper's Snapple Group this week launches a promotional tie-in with Yah ...
- Tiger Woods Still 'Unfavorable' Post-Apology
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
A plurality of respondents (41%) to a Rasmussen Reports poll thinks Tig ...
- Sports Authority Waves Flag For Youth Soccer
Marketing Daily, - Tuesday, February 23, 2010
US Youth Soccer has named Sports Authority as its official sporting goo ...
- Big Ad Investment Follows Online Sports Viewership
MediaDailyNews, Gavin O'Malley - Tuesday, February 23, 2010
This year, nearly one in five -- 18% -- of consumers planni ...
- Olympics Score, But Not As In Past
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
Though NBC's Vancouver Olympics continues to easily beat the competition in viewershi ...
- Study: Sports Media Usage Patterns Changing, Almost As Many Follow Olympics Online As In Print
Online Media Daily, Gavin O'Malley - Tuesday, February 23, 2010
From the Super Bowl to the NBA All-Star game and the Wint ...
- Papa John's Partners With NBA D-League
Marketing Daily, - Monday, February 22, 2010
The NBA Development League, the NBA's official minor league, today announced Pa ...
- Clorox Signs With Youth Soccer
Marketing Daily, - Monday, February 22, 2010
Clorox has signed its first marketing partnership with United States Youth Socc ...
- Oreo, Ritz Drive NASCAR Sponsorship Synergies
Marketing Daily, Karlene Lukovitz - Monday, February 22, 2010
Kraft is pushing the pedal to the mat to maximize consumer a ...
- NBA, Adidas Set Up Courts In Malls
Marketing Daily, Karl Greenberg - Monday, February 22, 2010
The retail space-within-a-space will look like a basketball court. The spaces wi ...
- Athletes Walk The Line Between Effective And Overexposed
Marketing: Sports, Barry Janoff - Tuesday, February 23, 2010
"Celebrities become overused when the thematic of all of their campaigns ...
- Slim Jims Back In The Ring With WWE Promotional Deal
Around the Net In Brand Marketing, Thom Forbes - Monday, February 22, 2010
...
- Tiger Still A No-Show On Facebook
Online Media Daily, Mark Walsh - Friday, February 19, 2010
Tiger Woods may have finally emerged from his self-imposed media exile Frid ...
- Keeping Your Identify in Your Purse
Online Media Daily, George Simpson - Friday, February 19, 2010
Lost in all the run-up hype of the Super Bowl and t ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey ...
- FoxSports.com Sets 'Course' With Animated Web Series
Online Media Daily, Laurie Sullivan - Wednesday, February 17, 2010
FoxSports.com has signed an agreement with Skadaddle Media to run its fir ...
- P&G's Pritchard Discusses Corporate Ads, Sports Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
The ad campaign for 18 brands that Procter & Gamble has roll ...
- D-Howard Switches From Coke To Pepsi: Now Drinking Gatorade
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
...
- Kia Inks Deal With LPGA, Michelle Wie
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
Wie, a Korean American, will be the official golf ambassador and spokespers ...
- Sporting Enterprises Race To Be Green
Marketing: Green, Greg Menken - Wednesday, February 17, 2010
It's unlikely that many energy consumers know much about their energy compan ...
- Harnessing The Power Of Sports For The Greater Good
Marketing: Sports, Howard K. Brodwin - Tuesday, February 16, 2010
If just 1% of the $11 billion spent annually on sports sponsorsh ...
- ESPN Deportes Kicks Off Soccer Docu-Series
MediaDailyNews, Fern Siegel - Friday, February 12, 2010
Soccer is the national sport of Mexico -- and to build exciteme ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- ING Promotes Prudent Planning In New Spot
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2010
The spot debuts Feb. 12 during the opening ceremonies of the Wint ...