- Brand NHL Gets Its Game Back
Marketing Daily, - Friday, April 30, 2010
The thrilling match-ups of this season's Stanley Cup play-offs have driven t ...
- NHL Intros IPad App, Puck Not Included
Marketing Daily, - Friday, April 30, 2010
The League says this is the right way to reach fans becau ...
- Bosch Is All Lit Up With New Campaign
Marketing Daily, Karl Greenberg - Friday, April 30, 2010
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsport ...
- NHL Produces Playoff App
MediaDailyNews, - Friday, April 30, 2010
The National Hockey League has introduced an application for the new iPa ...
- Access 360 Buys Arena Networks
MediaDailyNews, Erik Sass - Friday, April 30, 2010
Access 360, a multiplatform media company which targets young adults via onlin ...
- Nike Wants To Take The World Cup Shirt Off Adidas' Back
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Although Adidas has been an official supplier and licensee of the FI ...
- ISC Ends Exclusivity At NASCAR Races
Marketing Daily, Karl Greenberg - Thursday, April 29, 2010
ISC is letting all NASCAR automakers -- Toyota, Chrysler, GM and Fo ...
- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- Fox Won't Sell Fuel Channel
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
Late last year, News Corp. tried to sell its tiny Fuel ...
- NBC Sports, Daily Racing Form Team Online
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
NBC Sports Digital and Daily Racing Form announced an agreement to enli ...
- Atari Partners To Promo 'Backyard Sports' Game
Marketing Daily, - Wednesday, April 28, 2010
Among the partners: Franklin Sports, whose products and logo will appear with ...
- NBA Goes Low-Tech With National Truck Tour
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Moto ...
- More And More Ads Are Creeping Onto The Hallowed Green
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Rick Barrack, chief creative officer and a founding partner at design fi ...
- Sold On Ice: How The NHL Got Its Marketing Mojo Back
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
The NHL was on life support following the 2004-05 lockout, but evp-marketi ...
- Coke Targets Mainstream Consumers With World Cup Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
Coca-Cola intends to use the World Cup to target mainstream American consumer ...
- Mobil 1 Goes Drifting With Gardella
Marketing Daily, - Monday, April 26, 2010
ExxonMobil has signed a deal with Gardella Racing for the 2010 seas ...
- Dodge In It To Win It With Challenger Sweeps
Marketing Daily, - Monday, April 26, 2010
The giveaway version wears a black-and-orange paint scheme that mirrors Penske Racing ...
- Sports B.O. Is The Sweet Smell Of Success
Marketing: Sports, Barry Janoff - Tuesday, April 27, 2010
The men's grooming category has long been dominated by shaving cream a ...
- Yanks' Mariano Rivera Brings Understated Elegance To Canali
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Mariano Rivera is one of the most understated superstars in the histo ...
- More Cable Sports Means Higher Bills
Around the Net In Media, Fern Siegel - Sunday, April 25, 2010
Turner Broadcasting's deal to snag most NCAA's March Madness college basketball tourname ...
- Sears Opens In-Store Golf Pro Shops
Marketing Daily, - Friday, April 23, 2010
Sears says it is hooking up with Edwin Watts Golf Shops, ...
- ESPN Grabs Another NFL Ratings Record
MediaDailyNews, Wayne Friedman - Friday, April 23, 2010
With its first live prime-time showing of the NFL draft, ESPN grabb ...
- Thwapr Powers Mobile Video Service For NHL's Coyotes
Online Media Daily, Mark Walsh - Monday, April 26, 2010
The NHL season may be drawing to a close, but mobile vid ...
- EA Announces Madden Football Cover Athlete
Marketing Daily, - Thursday, April 22, 2010
In an annual rite of spring (along with the NFL Draft), Electron ...
- NHL Expands Social Networking
Marketing Daily, Karl Greenberg - Thursday, April 22, 2010
The National Hockey League has launched the next phase of its long-te ...
- NCAA Shoots Deal With CBS, Turner
MediaDailyNews, David Goetzl - Thursday, April 22, 2010
Turner and CBS will share the NCAA basketball tournament under a n ...
- Microsoft, WNBA Deal Puts Bing Logo On Player Jerseys
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
In what could be the most impactful marketing deal in recent U. ...
- NBC: U.S. Open Ends In Prime Time
Around the Net In Media, Fern Siegel - Wednesday, April 21, 2010
CBS' big Masters ratings weren't lost on NBC. The network will a ...
- Fenway Sports Group Promotes Execs
Marketing Daily, - Tuesday, April 20, 2010
Fenway Sports Group, a sports marketing firm and sister company to t ...
- Back In The Game: How Much Else Should You Ask An Athlete For?
Marketing: Sports, Ove Haxthausen - Tuesday, April 20, 2010
Time and again, celebrity scandals show the risks associated with having sta ...