- Mercedes Signs Global, Multi-Platform Partnership With Federer
Around the Net In Brand Marketing, Thom Forbes - Friday, May 28, 2010
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- Conan, NCAA Put Turner In Big Leagues
Around the Net In Media, Fern Siegel - Friday, May 28, 2010
David Levy, president of Turner Broadcasting sales, distribution and sports, discussed t ...
- KitchenAid To Sponsor Senior PGA
Marketing Daily, - Thursday, May 27, 2010
The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, ...
- Bridgestone Gets NHL Winter Classic For 5 Years
Marketing Daily, Karl Greenberg - Wednesday, May 26, 2010
"The key is that it's truly a North American partnership, because ...
- Shanks Joins Fox Sports As President
MediaDailyNews, David Goetzl - Wednesday, May 26, 2010
Eric Shanks, who brought a drama about football to DirecTV and overs ...
- Extended Wear: Bridgestone Drives NHL Partnership
MediaDailyNews, Karl Greenberg - Wednesday, May 26, 2010
Bridgestone has signed a five-year deal extending its relationship with the Nation ...
- NBA Using Logos, Including Edible Ones, To Create Buzz
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
The National Basketball Association has signed licensing deals with companies to p ...
- Wheaties Honors Dale As He's Inducted Into NASCAR Hall Of Fame
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- Hulk Hogan Files Suit Against Cocoa Pebbles Maker
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- ESPN, ABC 'Celebration' For World Cup Opening
MediaDailyNews, David Goetzl - Tuesday, May 25, 2010
ABC, which will feature the World Cup final on July 11, wi ...
- World Cup Mascots: Borderline Offensive, Oddly Mincing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
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- Supreme Court Blanks The NFL, 9 to 0
Marketing Daily, Sarah Mahoney - Monday, May 24, 2010
"It's a very narrow ruling and doesn't impact the entire licensing business ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Fouling FIFA Will Get You A Red Card
Marketing: Sports, Barry Janoff - Tuesday, May 25, 2010
With the U.S. seeking to host the World Cup in either 20 ...
- Tennis Channel Signs With Google TV Ads
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
Google TV Ads, its TV advertising selling system, has added Tennis Chann ...
- Upfront: Turner Quiet On March Madness, But Envisions Big Returns
MediaDailyNews, David Goetzl - Friday, May 21, 2010
What was upfront week's biggest upset? Perhaps how little Turner talked ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- T-Mobile Hosts 'Futbol' Promotion
Marketing Daily, - Wednesday, May 19, 2010
T-Mobile USA is giving away 2,010 soccer-themed and cash prizes as pa ...
- Yahoo Ramps Up World Cup Coverage
Online Media Daily, Mark Walsh - Wednesday, May 19, 2010
Counting on a huge global audience online for what's billed as t ...
- Would A Boxer By Any Other Name ...
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
In a world of alphanumeric brands, where even hip hop artists ha ...
- ESPN Creates Ad Agency, Greater Collaboration With Marketers
MediaDailyNews, David Goetzl - Tuesday, May 18, 2010
ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goa ...
- ESPN Launches Local Sports Apps For iPhone
Online Media Daily, Mark Walsh - Tuesday, May 18, 2010
ESPN Tuesday introduced five sports and news applications for the iPhone a ...
- T-Mobile Adds Bill Walton, Rick Barry To NBA Effort
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
The telecom's "$5 add a line" campaign is now a family affa ...
- Avoid The Wrongs Of Rights Activation
Marketing: Sports, Ove Haxthausen - Tuesday, May 18, 2010
If you are going to invest in sponsorship rights, you need ...
- MSG Stock Jumps If Knicks Sign LeBron James
MediaDailyNews, David Goetzl - Friday, May 14, 2010
A stock price may jump when a new CEO joins the compan ...
- Who Likes Major League Baseball?
Marketing Daily, - Friday, May 14, 2010
Top 10 DMAs in which reside adults who are very, somewhat ...
- Fenway Hires Chin For VP Sales Position
Marketing Daily, - Wednesday, May 12, 2010
Fenway Sports Group (FSG), a sports marketing agency that handles everything fr ...
- Comcast, DirecTV To Air ESPN 3D Casts
MediaDailyNews, David Goetzl - Wednesday, May 12, 2010
Comcast has a deal to make ESPN 3D available to its subscribe ...
- Hispanic Marketing Giant Henry Cardenas Goes The Extra Step
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
Melissa Harris writes that event promoter Henry Cardenas is one of tho ...
- Visa Intros FIFA World Cup App
Marketing Daily, - Tuesday, May 11, 2010
Available through social media channels including Facebook, the application helps users crea ...