- P&G Insures Troy Polamalu's $1 Million Curls
Marketing Daily, Sarah Mahoney - Tuesday, August 31, 2010
The insurance policy (from Lloyd's of London) and site are just t ...
- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- What's Adidas' $200 Million Deal With MLS Really Worth?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 31, 2010
Barry Janoff asks if Adidas's new eight-year, $200-million (estimated) deal with Maj ...
- Lindt Ads Serve Up Tennis Star Federer
Marketing Daily, Karlene Lukovitz - Monday, August 30, 2010
The 30-second spot, initially airing in a two-week national flight corresponding wi ...
- AirTran Dangles Hair-Rising Ride With Danica Patrick
Marketing Daily, - Monday, August 30, 2010
The winner of the "Ride Shotgun with Danica" program gets a tr ...
- How Supply And Demand Will Shape The Sports Content Business
Marketing: Sports, Brian Grey - Tuesday, August 31, 2010
The power of efficient markets should allay concerns that digital media disrupti ...
- Checking In On The Slopes
The Social Graf, Erik Sass - Tuesday, August 31, 2010
One of the interesting emerging trends in social media is the ri ...
- Stonyfield Farm Expands U.S. Open Presence
Marketing Daily, - Friday, August 27, 2010
The one-year sponsorship agreement with the U.S. Open will be used ...
- Toews, Kane Celebrate EA Sports' NHL 11
Marketing Daily, - Friday, August 27, 2010
The promotion will take place at the NHL Powered By Reebok sto ...
- AutoTrader Extends 'Heart & Mind'
Marketing Daily, - Friday, August 27, 2010
The Atlanta-based division of Cox Communications will also increase its exposure ...
- A Discussion With John Brody, Now Batting For Wasserman
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
Barry Janoff chats with John Brody, who recently left Major League Baseba ...
- CEA, ESPN Sponsor 'National 3D Demo Days'
Marketing Daily, Aaron Baar - Thursday, August 26, 2010
The CEA will promote the weekend through local and national media outreac ...
- Cisco Flips Out Giants Promotion
Marketing Daily, - Thursday, August 26, 2010
During the Flip Video Night promotion on Sept. 1, the Giants promotion ...
- Kickoff: Discover To Sponsor Orange Bowl
MediaDailyNews, David Goetzl - Thursday, August 26, 2010
ESPN has reached a deal charging Discover handsomely to take over tit ...
- Discover Card Signs Four-Year Pact To Sponsor Orange Bowl
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 26, 2010
Hoping to raise its profile among its pigskin-leaning consumers, Discover Financial Servic ...
- Panasonic Teams With U.S. Open
Marketing Daily, - Wednesday, August 25, 2010
The 3D telecasts will be available on DirecTV's n|3D channel, which wi ...
- Foresight: CBS To Carry US Open In 3D
MediaDailyNews, David Goetzl - Wednesday, August 25, 2010
Looking to make itself synonymous with the emerging 3D TV, Panasonic wi ...
- Sporting Move: Mediabistro Launches SportsNewser Blog
MediaDailyNews, David Goetzl - Wednesday, August 25, 2010
The owner of Mediabistro, a town square for media world insiders, ...
- Why Can't Players Tweet During NFL Games?
The Social Graf, Erik Sass - Thursday, August 26, 2010
Professional sports leagues focus on the weirdest things when they start cracki ...
- Newly Formed Pac-12 Executes Ambitious Marketing Game Plan
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 25, 2010
Kelly Whiteside writes that it's hard to figure out when college athlet ...
- NBA Inks First Deal With Chinese Movie
Marketing Daily, Karl Greenberg - Tuesday, August 24, 2010
The multiyear deal makes the Shanghai Film Group, which owns 640 featu ...
- MSG Debuts 'Varsity' To Reach HS Athletes
MediaDailyNews, David Goetzl - Tuesday, August 24, 2010
A chance to reach high-school athletes inside the schools themselves would se ...
- With Tennis on The Upswing, AmEx Site Serves Up Young Players
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
As part of the sponsorship deal American Express has forged with t ...
- Tiger Woods' Clothing Line Also In A Slump
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
The one thing Tiger Woods' most ardent fans really won't tolerate? Losin ...
- Why Marketers Like The U.S. Open's Racket
Marketing: Sports, Barry Janoff - Tuesday, August 24, 2010
Among the most popular items is a Wilson Jumbo Tennis Ball (1 ...
- Brand Affinity Raises $20M, Expands Celeb Roster
Online Media Daily, Gavin O'Malley - Tuesday, August 24, 2010
Brand Affinity Technologies -- which specializes in teaming up pro athletes wi ...
- An Open Letter From Terrell Owens To His New Fan Base
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
Looks like an interesting rebranding is in progress as the controversial wi ...
- Crown Royal Lets Fans Live Football Fantasy
Marketing Daily, - Thursday, August 19, 2010
Diageo's Crown Royal Blended Canadian Whisky has launched a "Jimmy Bowl" conte ...
- Discover Promises To Be The Anti-'Peggy'
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2010
Three TV spots, the first of which broke earlier this week, st ...
- Jamba Juice CMO Talks About Its WNBA Partnership
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
Jamba Juice CMO Susan Shields chats with Patricia Odell about the brand ...