- Many CMOs Have No Defense For Sports Ambush Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
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- PGA Tour, GE In Sponsorship Talks
Around the Net In Media, Fern Siegel - Wednesday, September 29, 2010
General Electric is in discussions with the PGA Tour about a sponsorsh ...
- Honda Launches Campaign For Odyssey Minivan
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Honda is hoping that people who have hesitated to buy a miniv ...
- Muscle Milk Debuts Collegiate-themed Bottles
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
CytoSport's Muscle Milk sports marketing department has launched a "huge undertaking" f ...
- Ambush Marketing Top Concern For Sports Officials
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
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- Why Defunct Sports Leagues Still Matter
Marketing: Sports, Barry Janoff - Tuesday, September 28, 2010
The major sports leagues of today have become archeologists, sifting through t ...
- Can Dr. J Help Converse Connect With Consumers?
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
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- Marketing Risks Come With Sponsorship Territory
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
The latest CMO Council study, "Doing Away With Foul Play," on marketer ...
- It's Not About The Billboards: MSG's O'Neil
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Madison Square Garden is on a roll, inking sponsorship deals for i ...
- Fifth Third Bank Teams With Hometown Bengals
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2010
The work has resonated with fans. Both TV spots were placed ...
- The Rights Stuff: Gillette Adds 20 Years To NFL Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
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- VW Takes To The Ice With N.Y. Rangers And MSG
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Volkswagen is sponsoring the New York Rangers for the 2010-11 season ...
- NBA And Pepperidge Farm Goldfish Play One-On-One
Marketing Daily, - Wednesday, September 22, 2010
NBA All-Stars Dwyane Wade, Al Horford, and Tony Parker will support t ...
- P&G, Kraft Extend Partnerships At Gillette Stadium
Marketing Daily, - Wednesday, September 22, 2010
P&G's Gillette and The Kraft Group are extending their partnerships at Gillet ...
- MillerCoors CMO Expounds On The Reach Of Sports
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
At the IMG Sports Marketing Symposium in New York, boasting record audien ...
- Chase To Get Top Billing At MSG
Marketing Daily, - Tuesday, September 21, 2010
JPMorgan Chase has grabbed the brass ring with MSG. The company h ...
- NBA: New Jerseys In New York On Wednesday
Marketing Daily, - Tuesday, September 21, 2010
Tomorrow in New York Dwight Howard of the Orlando Magic, Wilson Chandl ...
- Sports Teams And Leagues Find Huge Fan Base For Mobile Apps
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Elizabeth Olson reports that sports teams and leagues are increasingly communicating wi ...
- Who Plays Fantasy Sports Online?
Marketing Daily, - Tuesday, September 21, 2010
Top 10 DMAs in which reside adults who played fantasy sports onli ...
- Fantasy Football Gets Real
Marketing: Sports, Ove Haxthausen - Tuesday, September 21, 2010
What are NFL sponsors doing for fantasy football players? Surprisingly, the answ ...
- CBS Sports Uses iPad as A Sunday NFL TV Companion
VidBlog, Steve Smith - Monday, September 20, 2010
This is going to be a big week for what I ha ...
- Under Armour To Unleash Basketball Shoes
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
For the year, the company recently raised its total revenue forecast ...
- Pepsi Is Back In The Big Game
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
After a year off, beverage giant Pepsi will be back in t ...
- UFL Launches Campaign For Football Diehards
Marketing Daily, Karl Greenberg - Tuesday, September 14, 2010
The effort uses the conceit that with UFL broadcast on Versus, HDN ...
- Febreze Hits Road With National Football League
Marketing Daily, - Tuesday, September 14, 2010
The program, called Febreze Game Day Freshness Tour starts with NFL Kicko ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D a ...
- Bank Group Signs Partnership Deal With NBA
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The company says U.S. marketing activity will focus on its BBVA Compa ...
- Modern Applications Of 'The Five-Minute University'
Marketing: Sports, Jon Last - Tuesday, September 14, 2010
This is particularly true in sports marketing, as the battlefield for t ...
- Toyota Talks Tiny Football In Corporate NFL Push
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
The broadcast, Web and social media use tongue-in-cheek features on Pee W ...
- GMC Promotion Says 'Never Say Never'
Marketing Daily, - Friday, September 10, 2010
The effort, at NFL.com/gmc, lets fans vote on three "Never Say Nev ...