- Patriots' Tom Brady Gets A Shot At Ugg
Marketing Daily, Karl Greenberg - Tuesday, November 30, 2010
A spokesperson for Ugg says the company went after Tom Brady. " ...
- ESPN Brushes Off Comcast Challenge
MediaDailyNews, David Goetzl - Tuesday, November 30, 2010
A Comcast-controlled NBC Universal will have an array of sports assets, bringi ...
- An American In Sydney: Is That Cricket?
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 30, 2010
An unsuspecting American woman whose Twitter account goes under the name ...
- GM's Cadillac Unit Sponsors PGA Tour
Marketing Daily, Karl Greenberg - Monday, November 29, 2010
The sponsorship aligns with the brand's "New Standard of the World" bra ...
- Reforming The Uniform
Marketing: Sports, Jared Gruner - Tuesday, November 30, 2010
Can leagues, advertisers and fans all embrace sponsored uniforms? ...
- Current Time Warner Carriage Neuters ESPN3
TVBlog, David Goetzl - Tuesday, November 30, 2010
ESPN has trumpeted its ESPN3.com offering as a breakthrough for years. Rightful ...
- Tennis, ESPN2 Net ATP Tour Right Renewals
Around the Net In Media, Fern Siegel - Monday, November 29, 2010
Two principle tennis carriers in the U.S. have inked new rights dea ...
- Canon Renews Its Focus On Sports
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
...
- Maine Ski Resort Launches An App For That
Marketing Daily, Aaron Baar - Tuesday, November 23, 2010
"When Facebook announced it was going to roll out its Places [app ...
- Donner Pass Opens Early For Skiing
Marketing Daily, - Tuesday, November 23, 2010
The folks at the Sugar Bowl Resort at Donner Summit say the ...
- TIAA-CREF Reaches College Target Via Yahoo Sports
Marketing Daily, Tanya Gazdik - Monday, November 22, 2010
"We saw numbers for the Yahoo campaign that were 20 to 3 ...
- How 'Bowling' Can Make Your Company A BMOC
Marketing: Sports, Barry Janoff - Monday, November 22, 2010
Given the breadth and width of college football, why would a compa ...
- 'NBC Sports Talk' Kicks Off Free App
MediaDailyNews, David Goetzl - Monday, November 22, 2010
Just as NBC Sports launches a free iPad app for its "Tal ...
- LeBron James Nike Ad Trumped By Parodies
Around the Net In Brand Marketing, Thom Forbes - Monday, November 22, 2010
Spoofs and parodies of the LeBron James "What should I do?" ...
- Sports Marketing Is Back, NHL Leads Pack
Marketing Daily, Karl Greenberg - Friday, November 19, 2010
Marketers are boosting their commitment to sports sponsorship. Major League Baseball, t ...
- Allstate Targets Road Trippers Online
Marketing Daily, Tanya Gazdik - Friday, November 19, 2010
Allstate tapped one of college football's biggest fans to embark upon ...
- Sun Life Sponsors Dolphins Cycling Challenge
Marketing Daily, - Friday, November 19, 2010
Sun Life Financial Inc. will partner with the Dolphins Cycling Challenge (DCC ...
- Report: Pro Sports Sponsorship Revenue Up 7.6% In 2010
Around the Net In Brand Marketing, Thom Forbes - Friday, November 19, 2010
...
- Who Obtains Sports News Online?
Marketing Daily, - Friday, November 19, 2010
Top 10 DMAs in which reside adults who used the Internet ...
- Amway Taking Its Sports Marketing Message Direct To Fans
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 18, 2010
...
- Subway Dominates Sunday Night TV
Marketing Daily, Karlene Lukovitz - Wednesday, November 17, 2010
"From an audience standpoint, it's a very competitive time slot, so ...
- Halladay 2K's Baseball Cover Athlete
Marketing Daily, - Monday, November 15, 2010
Roy Halladay may not have led the Philadelphia Phillies to the Wor ...
- Bridgestone Hits The Road To Super Bowl XLV
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 16, 2010
The title sponsor of the half-time show at Cowboys Stadium is jump-starti ...
- The Business Side, According To Dad
Marketing: Sports, Brian Grey - Tuesday, November 16, 2010
As for the logos on the players, well, I think she se ...
- This Suit's for You: Bud Charges MLB Jacked Up Sponsorship Tab
Around the Net In Brand Marketing, Thom Forbes - Monday, November 15, 2010
...
- Top Rank Gets Social, Expands From Promoter To Broadcaster
MediaDailyNews, Karl Greenberg - Saturday, November 13, 2010
While cable and pay-per-view via HBO and Showtime are still the ma ...
- Can Action Sports Icon Pastrana Bring New Fans To NASCAR?
Around the Net In Brand Marketing, Thom Forbes - Friday, November 12, 2010
...
- Dunkin' Donuts Inks Tyler Seguin For 'Caught Cold'
Marketing Daily, - Thursday, November 11, 2010
Every Tuesday throughout the 2010-11 NHL season, the Bruins street team wi ...
- Visa Posts Video Vignettes On Facebook
Marketing Daily, - Thursday, November 11, 2010
The videos, at www.facebook.com/visafansforlife, explore each member's feat of attending every Sup ...
- Nike Digging In For 2012 Olympic Battle Vs. Adidas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 10, 2010
Adidas may be the official sportswear partner of the London Organizing Committ ...