- Even 'Seinfeld' Didn't Take It This Far!
Marketing: Sports, Jon Last - Tuesday, January 11, 2011
I've always been a fan of the sitcom "Seinfeld." And while ma ...
- Kraft Fight Hunger Bowl Features 'Cookie Toss'
Marketing Daily, Karlene Lukovitz - Friday, January 7, 2011
In a clever departure from a more traditional coin toss, the captai ...
- N.J. Nets To Host Evening Of Russian Culture
Marketing Daily, - Thursday, January 6, 2011
The New Jersey Nets NBA team will host its first-ever Evening ...
- NHL Says It Scores Goal With Winter Classic
Marketing Daily, - Wednesday, January 5, 2011
The National Hockey League says the 2011 Bridgestone NHL Winter Classic ...
- ESPN3D Goes 24/7 In February
MediaDailyNews, David Goetzl - Wednesday, January 5, 2011
Unbowed by suggestions that adoption of 3D TV is middling, ESPN ...
- 'Pack' It In: Sprint ID Calls ESPN
MediaDailyNews, David Goetzl - Tuesday, January 4, 2011
ESPN said it will have a branded offering on a new Spri ...
- MVP At Capital One Bowl Is ... Capital One
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 4, 2011
Let us repeat 16 times: college football -- oh what the hel ...
- Gillette Reloads Young Guns For 2011
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 4, 2011
Gillette ended its marketing partnership with Tiger Woods as well as Thier ...
- This Lawsuit's For You: Why Litigation Is A Black Eye For Major Sports Properties
Marketing: Sports, Darren Marshall - Tuesday, January 4, 2011
As someone who has been involved with selling and buying sponsorships f ...
- NHL Winter Classic Pucks Up New Year's
MediaDailyNews, David Goetzl - Monday, January 3, 2011
The NHL might well move its annual Winter Classic to prime ti ...
- Game Face: Why Women as Sideliners And Not More Airtime?
TVBlog, David Goetzl - Tuesday, January 4, 2011
A case could be made that anyone listening to the radio-cast ...