- Tecate Back As Toyota Grand Prix Sponsor
Marketing Daily, - Monday, February 28, 2011
Tecate Light, and Tecate are running their 10th consecutive sponsorship of t ...
- Brands Get Behind MSG's 'BNP Paribas Showdown'
Marketing Daily, Karl Greenberg - Saturday, February 26, 2011
The title partner, for the third year, is financial firm BNP Pariba ...
- State Farm To Drop LPGA Sponsorship
Marketing Daily, - Friday, February 25, 2011
The 2011 LPGA State Farm Classic June 6-12 will be the la ...
- Under Armour Signs U of Alabama's Jones To Deal
Marketing Daily, - Friday, February 25, 2011
Baltimore-based Under Armour has signed a sponsorship deal with University of Alaba ...
- CBS Plans Future: Netflix Streams Library, New Shows Readied
MediaDailyNews, David Goetzl - Friday, February 25, 2011
CBS is hoping the NFL avoids canceled games this fall, but C ...
- Stay Melo: Anthony Scores For Knicks, MSG TV
MediaDailyNews, David Goetzl - Thursday, February 24, 2011
MSG Network's broadcast of superstar Carmelo Anthony's debut with the New Yo ...
- The USOC Signs Ameritrade For 2012 Summer Games
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
TD Ameritrade Holding will be the first USOC partner in the onli ...
- Gillette Shaving Derek Jeter's Face Again And Again
Marketing Daily, - Wednesday, February 23, 2011
Gillette is staging a giant virtual shaving exposition in Soho in N ...
- Under Armour Signs Auburn QB Newton
Marketing Daily, - Wednesday, February 23, 2011
Under Armour has signed a multi-year partnership with 2010 Heisman Trophy winn ...
- Google Streams Live Sports, But Not NHL
Online Media Daily, Laurie Sullivan - Wednesday, February 23, 2011
Google might tell marketers there's no connection between streaming live content ...
- Carmelo Anthony As A Knick
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Carmelo Anthony is moving to the New York Knicks from the Denv ...
- YouTube Looks Into Live Pro Sports
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 23, 2011
YouTube is in talks with the National Basketball Association and the Nation ...
- NHL Inks Huge Deal With MillerCoors, Molson Coors
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
The National Hockey League (NHL) has signed a seven-year deal with Mols ...
- NBA All-Star Game Coming To Brooklyn
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Either the 2013 or 2014 NBA All-Star Game could be coming ...
- Car Town Does NASCAR
Marketing Daily, - Monday, February 21, 2011
Car Town game developer Cie Games has signed a deal with NASC ...
- Is March Madness Really Worth $10.8 Billion?
Marketing: Sports, Barry Janoff - Tuesday, February 22, 2011
When the 2011 version of the NCAA Men's Basketball Division I tourname ...
- Dale Earnhardt May Be Gone, But Fans Stay Loyal To Chevrolet
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
The youngest-ever driver has won the Daytona 500, but it is al ...
- NHL Marketing For 2011 Heritage Classic 'Brilliant'
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
Calgary Herald columnist Stephen Hunt argues that the outdoor NHL Heritage Class ...
- Baseball Legend John Franco Pitches For Credit Union
Marketing Daily, - Saturday, February 19, 2011
Baseball great John Franco has been named the new spokesperson for Municip ...
- Fox Soccer Kicks Up Schedule
MediaDailyNews, David Goetzl - Friday, February 18, 2011
The Fox Soccer outlet has extended its relationship with Major League Socc ...
- Farmer Insurance Renews Deal With WNBA Team L.A. Sparks
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 18, 2011
Farmers Insurance, which recently signed a 30-year naming-rights deal for a footba ...
- ESPN Touts Multiplatform Expansion
MediaDailyNews, David Goetzl - Thursday, February 17, 2011
ESPN's top content executive said the company continues to negotiate with t ...
- Devils Invade Twitter, Facebook And Blogs
Online Media Daily, Laurie Sullivan - Thursday, February 17, 2011
The New Jersey Devils launched a media hub at the Prudential Cent ...
- Right Guard Signs Extended Deal With NBA
Marketing Daily, Karl Greenberg - Wednesday, February 16, 2011
Right Guard is boosting its Hispanic-market efforts and celebrating its 50th anniversa ...
- Comcast Melds NBC, Versus For Hockey Coverage
MediaDailyNews, David Goetzl - Wednesday, February 16, 2011
Hockey coverage will meld both the NBC network and Versus on Sunda ...
- Lexus, Nissan Show Some Skin For 'SI' Swimsuit Ish
Marketing Daily, Karl Greenberg - Tuesday, February 15, 2011
Lexus and Nissan are both featuring beautiful models in some new marketi ...
- Abdul-Jabbar Joins Shatner In New Priceline Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 15, 2011
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting t ...
- Coca-Cola Extends Marketing Deal With NBA
Marketing Daily, - Tuesday, February 15, 2011
Coca-Cola's Sprite brand, Official Soft Drink of the National Basketball Association sin ...
- What AOL + Huffington Post Means For Sports Media
Marketing: Sports, Brian Grey - Wednesday, February 16, 2011
Maybe it was coincidence, but the fact that AOL announced its acquisiti ...
- CBS Rebrands Cable Outlet As CBS Sports Network
MediaDailyNews, David Goetzl - Tuesday, February 15, 2011
Setting the stage for it to expand beyond college sports, CBS sa ...