- MLB Pitches A Big Opening Day Campaign
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
The initial salvo of TV and Web creative touts San Francisco Giant ...
- BBVA Compass Hits The Road With The NBA
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
Financial institution BBVA Compass is partnering with the National Basketball Association arou ...
- FSN Rebranded As Root Sports
MediaDailyNews, - Thursday, March 31, 2011
Root Sports is the new brand identity for the three regional spor ...
- Bowled Over: ESPN Posts Best Quarter
MediaDailyNews, David Goetzl - Thursday, March 31, 2011
With the addition of the Bowl Championship Series and live sports becomi ...
- Boost Mobile Signs Carmelo Anthony For N.Y. Deal
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Carmelo Anthony, who came to the New York Knicks in February fr ...
- Tim Tebow Touts Brand In First Jockey TV Spot
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Jockey International has launched its first TV spot with Denver Broncos ...
- GE Touts MRI Machines With PGA's Furyk
Marketing Daily, - Tuesday, March 29, 2011
GE is partnering with PGA player Jim Furyk to tout its M ...
- Sports Authority Sponsors Major League Lacrosse
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
The Sports Authority has signed to be category exclusive sponsor of Maj ...
- Mercedes Joins List Of Brands Leveraging PGA Tour
Marketing Daily, Karl Greenberg - Monday, March 28, 2011
Mercedes-Benz is tying in with the PGA this year to teach gol ...
- Why Social Is The Next Frontier
Marketing: Sports, Jon Siegal - Tuesday, March 29, 2011
Sports teams and leagues such as the NBA and the Miami Dolphi ...
- FX Gets Back Into the Sports Game
MediaDailyNews, David Goetzl - Monday, March 28, 2011
FX, the general entertainment network that has added high-profile sports as ...
- FX Moves Back Into Sports Arena By Airing Fall College Football
Around the Net In Media, Phyllis Fine - Monday, March 28, 2011
FX's first step back into sports broadcasting after a hiatus of abo ...
- Popular Baseball Players Score With Brand Marketers
MediaDailyNews, Wayne Friedman - Friday, March 25, 2011
A big baseball market and big names can secure players big dea ...
- Slacker Radio To Air ESPN
MediaDailyNews, Erik Sass - Saturday, March 26, 2011
Slacker has struck a deal with ESPN to make ESPN Audio conte ...
- Brands Line Up For Indy 500 Centennial
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are amo ...
- Samsung Promo Leverages March Madness
Marketing Daily, Aaron Baar - Thursday, March 24, 2011
For the four-week promotion, Samsung's TV division is blanketing SB Nation's NC ...
- Madison Square Garden Hires Alex Diaz As GM
Marketing Daily, - Thursday, March 24, 2011
Madison Square Garden (MSG) has named Alex Diaz SVP and general manag ...
- Cincinnati Reds Hope To Hit Customer Service Home Run
Around the Net In Brand Marketing, Nina Lentini - Thursday, March 24, 2011
Two former Delta Airlines customer service strategists are helping the ball cl ...
- Powersports Industry Groups Donate To Japan Efforts
Marketing Daily, - Wednesday, March 23, 2011
Three powersports industry associations have joined to provide financial assistance to t ...
- Jerry Glanville Brings Characters To UFL
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 23, 2011
The United Football League is heading into its third pro season. I ...
- Madden Gets Bracket Fever
Marketing Daily, - Tuesday, March 22, 2011
EA Sports has caught bracket fever. The company is giving fans t ...
- Lindt Serves Up Chocolate At Sony Ericsson Open
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Swiss chocolatier Lindt USA is serving as host sponsorship of the So ...
- What Are Your Marketing Plans -- 500 Days From Now?
Marketing: Sports, Barry Janoff - Tuesday, March 22, 2011
With all the focus on March Madness, the start of the M ...
- Major League Soccer Team Uses Topless Woman In Ad
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
The Vancouver Whitecaps MLS teak has a marketing video using a mod ...
- Latinos Power Growth Of Ultimate Fighting Championship
Engage:Hispanics, Holly McGavock - Thursday, March 17, 2011
For a sport that caters primarily to the male 18-34 demographic, Latino ...
- Planters, 'Sports Illustrated' Team For NCAA
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2011
Mr. Peanut has sure come out of his shell since he start ...
- truTV Hoop Dreams: NCAA Scores Higher Ratings
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
With the NCAA tournament launching Tuesday on truTV, some found themselves questioni ...
- Firestone Stays With IndyCar
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
The Izod IndyCar Series and Firestone have agreed to a two-year extensi ...
- Adidas Ready To Kick Off Biggest Campaign Ever
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
Adidas says "All Adidas," the marketing campaign it will unveil March 1 ...
- 1st IPad IAd: Dove Gives Fans Shot At Meeting Magic
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
In its ongoing attempts to smooth the rough spots off American me ...