- EA Sports Game Probes Boxing's Underbelly
Marketing Daily, Aaron Baar - Friday, March 11, 2011
The new title, "Fight Night Champion," marks a departure for the franchi ...
- Will Public Demand More Than 'Oops, Sorry About That'?
Marketing Daily - Top of the News, Thom Forbes - Monday, March 14, 2011
Pete Thamel last week keyed an analysis of the ethical miasma th ...
- The Athlete: Ready For Action And Ready To Buy
Engage:Boomers, Gordon Plutsky - Thursday, March 10, 2011
Next month, I'm joining several hundred fellow Boomers who are trying ...
- David Shoemaker To Lead NBA In China
MediaDailyNews, - Wednesday, March 16, 2011
NBA Commissioner says David Shoemaker, president of the Women's Tennis Association (WTA ...
- Hockey League Promos Stanley Cup 'History'
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
The National Hockey League will tout the 2011 Stanley Cup Playoffs v ...
- Quaker State Gets Behind Kentucky Speedway
Marketing Daily, - Monday, March 7, 2011
Quaker State will be the title sponsor of the first ever NASC ...
- The Grass Is Greener -- On Our Side Of The Street
Marketing: Sports, Jon Last - Tuesday, March 8, 2011
Consider that for the first time in three years, more than ha ...
- Do Like Dolan: Focus On ROI To Take Team To Next Level
TV Board, Mark Lieberman - Monday, March 7, 2011
Melo made his Knicks debut a couple of weeks ago, and Jim ...
- Oscar De La Hoya Laces Up For Tres Generaciones
Marketing Daily, Karl Greenberg - Thursday, March 3, 2011
Tres Generaciones Tequila has signed a long-term partnership with retired boxer, futu ...
- Kia Puts Turbo Optima On The Right Track
Marketing Daily, - Thursday, March 3, 2011
In its second year in motorsports in the U.S., Kia is promoti ...
- Canon Backs Copa America
Marketing Daily, - Thursday, March 3, 2011
Canon has signed as global sponsor of the upcoming Copa America Argenti ...
- Virginia International Raceway Gets New Director Of Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
Dan Vaden will assume the director of marketing position at Virginia Internation ...
- Castrol Continues Competitive Fishing Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, March 2, 2011
Castrol is continuing its partnership with the FLW Outdoors tournament fishing organizati ...
- Kia Makes Slam-Dunk Blake Griffin Ad
Marketing Daily, - Thursday, March 3, 2011
Kia has been a sponsor of the NBA for three years. T ...
- Farmers Insurance Launches Soccer Sweeps
Marketing Daily, - Wednesday, March 2, 2011
Farmers Insurance has launched a sweepstakes providing young soccer enthusiasts with t ...
- Knight Time: No More Bully, Just Mild-Mannered Bob
TVBlog, David Goetzl - Thursday, March 3, 2011
With his role as an ESPN analyst, look no further than B ...
- Delta Airlines Cleared For Landing In St. Louis
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Delta and the St. Louis Cardinals have signed a partnership that mak ...
- 'Raw' Spots: Kmart To Sponsor WWE
MediaDailyNews, David Goetzl - Tuesday, March 1, 2011
Kmart has inked a multifaceted sponsorship deal with the WWE that involv ...
- The Autos Strike Back
Marketing: Sports, Brian Quarles - Tuesday, March 1, 2011
As the autos continue to rebound in 2011, I look forward ...
- Apps: Nike Training Club: More Function, Less Yoga
OMMA Magazine, Joan Voight - Monday, March 7, 2011
Nike and its agency, AKQA, took a good, hard look at wh ...
- Creative Roundtable: knicksnow.com: Net Gain
OMMA Magazine, Christine Champagne - Monday, March 7, 2011
The torturous lost decade is behind us, and the New York Knic ...