- 7 Million Tune In For NFL Draft
MediaDailyNews, David Goetzl - Friday, April 29, 2011
ESPN and NFL Network's combined viewership for Thursday's first round of t ...
- NCAA Task Force To Oversee Football Bowl Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
During last year's college football season, there were new title sponsors ...
- NBA Enters 3rd Year Of Sprite Slam Dunk
Marketing Daily, Karl Greenberg - Thursday, April 28, 2011
The program will visit U.S. cities as part of NBA Nation, b ...
- ESPN's Simmons To Run Grantland.com
MediaDailyNews, David Goetzl - Thursday, April 28, 2011
ESPN isn't shy about promoting its brand, but it's tossing it asi ...
- Fenway Taps Huckabone For EVP Sales
Marketing Daily, - Wednesday, April 27, 2011
Fenway Sports Management has tapped Frank Huckabone to be EVP sales. Huckabo ...
- Fame, Fortune And The Fickleness Of Team Owners
Marketing: Sports, Barry Janoff - Tuesday, April 26, 2011
Is it a good situation or a bad situation when the own ...
- WNBA Names New Marketing Executive, But How About That Timing?
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
NBA commish David Stern said Laurel Richie will be the new preside ...
- Traffic Up On MLB.com, Mobile Properties
Online Media Daily, - Thursday, April 21, 2011
MLB.com is touting big traffic and usage gains online and on i ...
- ESPN Deserves Credit For Showing Some Humility
TVBlog, David Goetzl - Friday, April 22, 2011
Even as it's constantly accused of acting with a certain hubris ...
- How ESPN's New Endorsement Rules Fall Short
Around the Net In Media, Phyllis Fine - Thursday, April 21, 2011
Poynter Review Project's Kelly McBride and Regina McCombs analyze ESPN's new endorseme ...
- Audi Sponsors Stephen Colbert's Yacht
Marketing Daily, - Wednesday, April 20, 2011
Audi is sponsoring Stephen Colbert's sailing sloop in the 2011 Charleston Bermu ...
- Correction: Sandy Brown Heads Univision Deportes
MediaDailyNews, - Wednesday, April 20, 2011
In the April 20, Media Daily News story "Conrad to Head N ...
- Buick Launches Telematics Program
Marketing Daily, Karl Greenberg - Tuesday, April 19, 2011
Tony DiSalle, VP marketing at Buick, said the company's new campaign ...
- NBC, Versus Sign Long-Term Deal With NHL
MediaDailyNews, David Goetzl - Tuesday, April 19, 2011
Comcast struck a deal to keep NHL broadcasts exclusively on NBC a ...
- ESPN And MasterCard Partner In Soccer Branded Entertainment
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
A new series, "Capitales del Futbol," a joint project of ESPN a ...
- The Giants On Showtime: A Theme More Teams And Players Should Endorse
Marketing: Sports, Brian Grey - Tuesday, April 19, 2011
Here's to a next phase in sports programming that becomes much mo ...
- Meineke Gets Behind Texas College Football
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Meineke Car Care has inked a three-year deal to sponsor the Tex ...
- Kraft Boosts Messaging Around Minor League Baseball
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Kraft is boosting digital, in-stadium ads, ads in program books, and messagi ...
- NBA Ups Distribution, Web Views Soar 140%
Online Media Daily, Gavin O'Malley - Friday, April 15, 2011
During the regular season, NBA TV claims to have featured more li ...
- Under Armour Signs Brady, Harper
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
The sports apparel company Under Armour has signed 18-year-old baseball phenom Bry ...
- United Airlines, San Francisco Giants Partner
Marketing Daily, - Thursday, April 14, 2011
The San Francisco Giants and United Airlines have signed a Letter ...
- NFL And NBA Labor Troubles Could Be Good For NHL
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
The National Football League is on ice with its labor lockout, a ...
- Audemars Piguet Signs LeBron James
Marketing Daily, - Wednesday, April 13, 2011
Swiss watchmaker Audemars Piguet has signed NBA star LeBron James as t ...
- Callaway Golf Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Callaway is launching a display ad program promoting its Razr Drivers. T ...
- Indy 500 Gets Hot Wheels From Mattel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Toy maker Mattel is partnering with Izod for a promotion that featur ...
- An Ad Man's Solution To NFL Labor Agreement
Marketing Daily, Jeffrey Rosenblum - Tuesday, April 12, 2011
Dear NFL, On behalf of the entire advertising industry, I would li ...
- In The Event Of A Work Stoppage, Who's Ready For Their Close-Up?
Marketing: Sports, Jon Last - Tuesday, April 12, 2011
There's rampant conversation these days about the impact of potential work stoppag ...
- Tiger Burning Bright: Masters Lit Up Multiple Screens Last Weekend
VidBlog, Steve Smith - Tuesday, April 12, 2011
I admit it. I am worse than a fair weather sports fa ...
- Alec Baldwin Trash Talks With John Krasinski In New Spot
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Pro baseball accessories maker "New Era" has launched a TV ad sh ...
- Capital One Shifts Media Duties To Horizon
MediaDailyNews, David Goetzl - Saturday, April 9, 2011
Capital One, which just finished making its clan of barbarians a stap ...