- Major League Baseball Takes On Prostate Cancer
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
During the Home Run Challenge, MLB and the Prostate Cancer Foundation wi ...
- Heineken Re-ups For 3 More Years Of UEFA Soccer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Heineken is back for three more years sponsoring UEFA Championship League socce ...
- Golf Town Sponsors Deutche Bank Match
Marketing Daily, - Thursday, May 26, 2011
Sports retailer Golf Town is signing on as sponsor of the T ...
- Kia Backs MLS Soccer Team New York Red Bulls
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
Kia Motors has signed a deal making the automaker official partner ...
- Nike's Jordan Brand Taps Moore 1st Woman Of Hoops
Marketing Daily, Sarah Mahoney - Wednesday, May 25, 2011
Maya Moore, a two-time NCAA Women's Basketball National Champion and college basketball ...
- Callaway Golf, Timberlake Launch Social Campaign
Marketing Daily, - Wednesday, May 25, 2011
Callaway Golf is launching a social media contest with golfer and entertain ...
- Can Livestrong Survive The Tarring Of Armstrong?
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 26, 2011
Under the headline "Careening Downhill," a Boston Globe editorial this morning opine ...
- Derrick Rose Sells Adidas
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Derrick Rose is featured in a new campaign for Adidas' adiZero Cra ...
- Budweiser Extends Daytona Deal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Anheuser-Busch has signed a new deal with Daytona International Speedway. The multi-ye ...
- Q&A: EA's Craig Malanka On Social Strategy
Marketing Daily, Aaron Baar - Tuesday, May 24, 2011
The NFL, MLB and NHL Facebook communities have a combined 5.2 milli ...
- MSG Company Promotes Coffman To New Role
Marketing Daily, - Tuesday, May 24, 2011
The Madison Square Garden Company has promoted Casey Coffman, currently divisional E ...
- Is Brand Armstrong Hurt By '60 Minutes' Story?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
Lance Armstrong is facing his biggest battle since he beat cancer. T ...
- Is Marketing ESPN Just Preaching To The Choir?
Marketing: Sports, Barry Janoff - Tuesday, May 24, 2011
At the ESPN Upfront on May 17, intended to lure new advertise ...
- Aflac Signs Heisman Trophy Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Insurer Aflac has signed a multi-year deal to sponsor the Heisman Troph ...
- Nike's Jordan Taps Maya Moore
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
College women's hoops star Maya Moore has signed a deal with Jorda ...
- Delta Invites New Yorkers To 'Delta Dugout'
Marketing Daily, - Friday, May 20, 2011
Delta Air Lines, the official airline of the New York Yankees a ...
- Honda Puts Both Engines, Marketing Into IndyCar
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
Honda, which became sole provider of the Indy V-8 engines that pow ...
- Gluten-Free Rises (And Improves Your Backhand, Too!)
Marketing Daily - Top of the News, Thom Forbes - Friday, May 20, 2011
For a while this week, a decidedly unbusinesslike story sat at t ...
- When The Lights Go Out Again
Online Media Daily, George Simpson - Friday, May 20, 2011
This week, when they weren't preoccupied insisting they don't have a "fr ...
- Joe Montana Calls Plays For Joint Juice Supplement National Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
Joe Montana has signed to be marketing spokesperson for Joint Juice, Inc ...
- Joe Montana Calls Plays For Joint Juice Supplement National Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
Joe Montana has signed to be marketing spokesperson for Joint Juice, Inc ...
- WNBA Signs With IHG's Hotel Indigo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
InterContinental Hotels has signed a multi-year deal that makes IHG's Hotel Indi ...
- ESPN's 'NonStop': NASCAR Play, Ad Run At Same Time
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
ESPN will debut an advertising opportunity during NASCAR races that could resona ...
- Nissan Races On With 'Innovation for Endurance'
Marketing Daily, Karl Greenberg - Monday, May 16, 2011
Nissan will have a presence at a dozen major races around t ...
- The Evolving Digital Dynamics Of Sports Event Coverage
Marketing: Sports, Brian Grey - Tuesday, May 17, 2011
The sound bite coming out of ESPN's coverage of the first rou ...
- Yokohama Boosts Sports Marketing
MediaDailyNews, - Monday, May 16, 2011
Yokohama Tire has signed on to sponsor Major League Baseball club t ...
- ESPN's 'Fanwich' Challenge Part Of 'Crazy' Campaign
MediaDailyNews, David Goetzl - Thursday, May 12, 2011
The ESPN "Fanwich" contest has delis, restaurants and Joe Fans submitting entran ...
- Cadillac Racing Tries To Change Minds, Build Expertise
Marketing Daily, Karl Greenberg - Tuesday, May 10, 2011
"Our renaissance began all the way back in 2003 with first-generation C ...
- Esurance Expands US Open Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
The direct-to-consumer car insurance provider, which first sponsored the event last yea ...
- An Ode To The Thrill Of Victory & The Agony Of Defeat
Online Spin, Cory Treffiletti - Wednesday, May 11, 2011
I was reading an article in Sports Illustrated that reminded me th ...