- ESPN's Popularity Poses Dilemma For Cable
Around the Net In Media, Phyllis Fine - Friday, September 30, 2011
ESPN's great popularity may be a double-edged sword for cable and satelli ...
- Adidas Finds Basketball Game Must Go On
Marketing Daily, Aaron Baar - Thursday, September 29, 2011
With the NBA season already delayed (and unlikely to start anytime soo ...
- Equifax Partners With Atlanta Falcons
Marketing Daily, - Thursday, September 29, 2011
Credit reporting company Equifax announced a strategic, multi-year agreement to become t ...
- Friendly's Navigating Some Not-So-Friendly Waters
Marketing Daily - Top of the News, Thom Forbes - Friday, September 30, 2011
It's a bleak Friday in New England, and I'm not even goi ...
- Lay's Now Winnipeg Jets' Official Chip
Marketing Daily, - Wednesday, September 28, 2011
PepsiCo Foods Canada's has signed an exclusive, five-year sponsorship deal (through t ...
- Get'cher Free-Range, Organic Chicken Salad Sammy
Marketing Daily, Karl Greenberg - Tuesday, September 27, 2011
The new eateries at Madison Square Garden cleave -- at least thematical ...
- Visa Has All The Reins In Hand With Sports Marketing Strategy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 27, 2011
Visa has deals with NFL, the U.S. and International Olympic Committees, FIF ...
- Verizon, NFL Partnership Continues, App Enhanced
Marketing Daily, Mark Walsh - Tuesday, September 27, 2011
As the second season for Verizon's NFL Mobile app gets underway, bo ...
- Jay-Z To Christen Barclays Center In 2012
Marketing Daily, - Monday, September 26, 2011
Shawn "Jay-Z" Carter will be the first performer to play the Barcla ...
- Sports Teams, Marketers Play The Anniversary Waltz
Marketing: Sports, Barry Janoff - Tuesday, September 27, 2011
The recent events that helped to commemorate the 10th anniversary of 9/ ...
- Verizon, NFL Partnership Continues, App Enhanced
Online Media Daily, Mark Walsh - Monday, September 26, 2011
As the second season for Verizon's NFL Mobile app gets underway, bo ...
- How Tiger Woods (Still) Drives Golf Bnet
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 26, 2011
Tiger Woods hasn't won a tournament in nearly two years, with lo ...
- Crowne Plaza Hotels Tees Off With Nike Golf Pro
Marketing Daily, Tanya Gazdik - Saturday, September 24, 2011
Guests at IHG's Crowne Plaza Hotels & Resorts can earn Nike go ...
- 'NFL Sunday Ticket' Free Now To Jump-Start Buys In '12
MediaDailyNews, David Goetzl - Friday, September 23, 2011
DirecTV CEO Michael White said last week that a promotion giving n ...
- Nike Readies LeBron 9
Marketing Daily, - Thursday, September 22, 2011
Nike is readying the LeBron 9, which it says is its fir ...
- General Motors' GMC Takes NFL Sponsorship On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
GMC is the official vehicle of the NFL, but the General Moto ...
- Q&A: For Marketers And The U.S. Olympic Team, Swimming With Michael Phelps Is Solid Gold
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
Michael Phelps has experience the joy of victory (Olympic gold) and t ...
- Van Heusen, GQ, ESPN Ask Men To Step Up Their Style
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2011
In the hopes that it can encourage American men to pull ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- Texas Cadillac Dealers Launch Charity Effort
Marketing Daily, - Tuesday, September 20, 2011
Texas Cadillac dealers are launching Team Escalade Texas, a multi-market, multimedia campai ...
- Disney Rejects Sports-Tier TV Fees
MediaDailyNews, Wayne Friedman - Wednesday, September 21, 2011
Though there continues to be soaring prices for sports television programming, ...
- Without Manning, Who Is The NFL's (Next) Marketing MVP?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Barry Janoff mulls who's next among NFL MMP's (most marketable players): T ...
- MusclePharm Signs On With UFC To Get Primetime Exposure
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterba ...
- NASCAR Signs Trio Of Sponsors For Vegas Promo
Marketing Daily, Karl Greenberg - Monday, September 19, 2011
NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Fo ...
- Wild Ride In College Sports Now = Long-Term Good News For Brands
Marketing: Sports, Brian Grey - Tuesday, September 20, 2011
No sports business category is changing faster (some might say it's ...
- Shawn White Gets Behind Chewing Gum
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Forget perfume, apparel, a new snowboard line, or a ski resort. Olymp ...
- Miller Lite, Goodyear, Dollar General Back 'The Chase'
Marketing Daily, Tanya Gazdik - Friday, September 16, 2011
Miller Lite will give a "man cave" to two winners every ti ...
- DirecTV Unhappy With Sports Narrowcasting
MediaDailyNews, David Goetzl - Saturday, September 17, 2011
Even with sports such a crucial part of its brand, DirecTV m ...
- Football, TV & The Ad-Edit Ratio
TV Board, Mark Lieberman - Monday, September 19, 2011
Football is a funny thing in the TV world. It drives ratin ...
- United Football League Vows To Carry On
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
The United Football League, which in August delayed its season a mon ...