- NBA Broadcasters Courting Advertisers Again
Around the Net In Media, Phyllis Fine - Wednesday, November 30, 2011
NBA broadcasters are attempting to recoup the loss of roughly $100 milli ...
- NHL/Paramount Partnership Is Mission: Possible
Marketing Daily, Karl Greenberg - Tuesday, November 29, 2011
The National Hockey League (NHL) and Paramount Pictures have entered into ...
- Visa Canada Remains NHL Sponsor
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Visa Canada announced it will remain as a sponsor of the Nation ...
- IOC Makes Noise With Campaign Targeting London Olympics
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 29, 2011
Usain Bolt, Michael Phelps, Kerri Strug, the U.S. Men's Olympic Basketball Tea ...
- The NBA Winners Never Stopped Shooting
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 29, 2011
We've all read the stories about how long it took Major Leag ...
- NHL's 'Mission' To Promote IMAX Film
MediaDailyNews, David Goetzl - Monday, November 28, 2011
Paramount is incorporating NHL game footage in spots for an upcoming IM ...
- Hoop It Up: NBA To End Lockout With Xmas Game
Around the Net In Media, Phyllis Fine - Monday, November 28, 2011
The National Basketball Association has ended its nearly six-month-long work stoppage a ...
- Japan Tobacco Takes Heat For Volleyball Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
Anti-smoking campaigners in Japan are accusing one of the world's leading tobac ...
- Tiger Woods Sets Two Sponsorship Deals
Around the Net In Media, Phyllis Fine - Friday, November 25, 2011
Showing "hints of a comeback," Tigers Woods has signed two new sponsorsh ...
- Russell Sponsors Semper Fidelis All-American Bowl
Marketing Daily, Karl Greenberg - Tuesday, November 22, 2011
Russell has signed on as sponsor of the first Semper Fidelis All-Americ ...
- NBC Heavily Promotes NHL Black Friday Broadcast
MediaDailyNews, Fern Siegel - Tuesday, November 22, 2011
NBC is pulling out all the stops in support of its inaugur ...
- Nike, Adidas Deal With NBA Lockout
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 22, 2011
Nike rolled out Kevin Durant's Zoom KD IV last Tuesday. But t ...
- Chrysler Picks Older Poet This Time
Marketing Daily, Karl Greenberg - Monday, November 21, 2011
Chrysler is once again importing Detroit into an NFL ad buy. ...
- Has MMA Put Boxing Down For The Count?
Marketing: Sports, Barry Janoff - Tuesday, November 22, 2011
The passing of former heavyweight boxing champion Joe Frazier on Nov. ...
- Virtual Fan Net Connects Brands WIth Athletes
Online Media Daily, Gavin O'Malley - Monday, November 21, 2011
Blending digital media and sports marketing, Amplify Social's new network teams bran ...
- Skipper To Succeed Bodenheimer As ESPN/ABC Sports Chief
Raw, Joe Mandese - Tuesday, November 22, 2011
George Bodenheimer will step down as president of ESPN and ABC Spor ...
- 3 From Barry Janoff: First, Suh Talks NFL Opponents, NBA Lockout
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Ndamukong Suh is a defensive tackle for the NFL's Detroit Lions, b ...
- Then: Ortiz Signs New Deal With Tiger's Team
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Fuse Science, which recently signed Tiger Woods to its roster of spor ...
- Finally: Hankook Hits Road With Men's College Hoops Push
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Hankook Tire America Corp. wants its name to roll right off consumer ...
- NHL, Discover To Have Float In Macy's Parade
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
NHL and Discover will have a "Frozen Fall Fun" float in t ...
- Spike To Push Martial Arts With 'MMA Junkie'
MediaDailyNews, David Goetzl - Wednesday, November 16, 2011
As it looks to keep itself in the mixed martial arts rin ...
- Politics, Paterno and L'Affaire Romenesko Dominate News Business
TVBlog, Steve McClellan - Thursday, November 17, 2011
Scandals of epic and not-so-epic proportions have fascinated the news business ov ...
- NFL To Debut Official Magazine
Around the Net In Media, Phyllis Fine - Wednesday, November 16, 2011
Touching down on U.S. newsstands Dec. 13: NFL Magazine, a new pri ...
- Ram Is Official Truck Of The Detroit Red Wings
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
Chrysler Group LLC's Ram Truck brand will have a big presence duri ...
- NASCAR Taps Kim Brink For Marketing Role
Marketing Daily, Karl Greenberg - Monday, November 14, 2011
NASCAR has named Kim Brink new managing director of brand and consum ...
- No PR Winners In NBA Labor Dispute
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 15, 2011
Ostensibly, there are no draws in basketball. No matter how many overtim ...
- Brand To Brand: How To React In Challenging Situations
Marketing: Sports, Brian Grey - Tuesday, November 15, 2011
The past week has not been a stellar one for the wi ...
- Acting As Media Company, NFL Moves Into Print
TVBlog, David Goetzl - Tuesday, November 15, 2011
In an endorsement of the would-be flailing industry, one of the mo ...
- Chicago-area McDonald's In Fries Blitz
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2011
But that's just the beginning. The campaign, taglined "Best Fries on t ...
- Sherwin-Williams Out Of Penn State
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 11, 2011
Nike is unwilling to discuss the future of its longtime branding relationsh ...