- PlayUp Partners With College Basketball Tourneys
Online Media Daily, Fern Siegel - Wednesday, February 29, 2012
PlayUp, the social network app for sports fans, socializers and gamers, h ...
- Fiery Daytona 500 Good For NASCAR?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
The Daytona 500 was held during prime time for the first ti ...
- Daytona Races Into Fox's Best Monday Showing
MediaDailyNews, Wayne Friedman - Tuesday, February 28, 2012
A special run of Fox's "Daytona 500" on Monday night threw ...
- Much Ado About Jeremy Lin
Marketing: Sports, Barry Janoff - Tuesday, February 28, 2012
On Feb. 1, Jeremy Lin was barely a blip on the NBA ...
- Daytona 500 Checkered Flag On Monday
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Divine intervention may have helped Daytona 500 drivers out of having ...
- NASCAR, Advertisers Start Their Engines
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
For some time, the trend for NASCAR racers has been convergence ...
- Canoe Ventures, Linsanity & TV ROI
TV Board, Mark Lieberman - Monday, February 27, 2012
You know what they say about the best-laid plans: more often th ...
- Shell Brings Back WINsdays Promo
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Shell is offering consumers a chance to save money on their fu ...
- Jeremy Lin Seeks Patent For "Linsanity"
Around the Net In Media, Phyllis Fine - Thursday, February 23, 2012
New Knicks superstar Jeremy Lin has filed for a patent of t ...
- Nike Gets Razzed For Olympic Hoops Look
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2012
While Nike deserves credit for trying to get as much marketing milea ...
- Goodyear, ESPN Let Basketball Fans Pick Blimp Winner
MediaDailyNews, Erik Sass - Wednesday, February 22, 2012
Perhaps the paramount (or at least, highest) honor accorded to a sporti ...
- Mad Men Mad For Lin
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 21, 2012
Jeremy Lin hasn't done any marketing yet, but the sports-endorsement world ...
- Pro Sports Solve Social Media Puzzle
Marketing Daily, Karl Greenberg - Sunday, February 19, 2012
The challenge of social media for major league sports is how ...
- The Digital Voice Of Sports
Marketing: Sports, Rich Calacci - Tuesday, February 21, 2012
Men are predictable. For example, we commit ourselves to an almost slavi ...
- Take That Messi
Raw, Mark Walsh - Tuesday, February 21, 2012
Christiano Ronaldo may long be known as the world’s No. 2 socc ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- Paywall Goes Up On Mobile March Madness
Mobile Marketing Daily, Steve Smith - Friday, February 17, 2012
Turner Sports, CBS Sports and the NCAA have unveiled a new tier ...
- Sprint, NBA Tout E-Cycling
Marketing Daily, Aaron Baar - Tuesday, February 14, 2012
On Saturday, Feb. 18, consumers in Orlando, Fla., who drop off o ...
- The Marketing Arm Goes Linsane!
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
Jeremy Lin is the man in the Big Apple, and he's getti ...
- Jeremy Lin's Lesson For Entertainment Or Sports Success
TV Watch, Wayne Friedman - Thursday, February 16, 2012
By looking at the numbers, few NBA general managers thought that previous ...
- Lexus Launches Curvy Swimsuit Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition wi ...
- Carl's Jr., Hardee's Serving Cheesecake And Jalapeno
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 15, 2012
Good morning. Quick, what sells classic American junk food best? A sizzli ...
- YouTube Dives Into Sports Channels
SearchBlog, Laurie Sullivan - Wednesday, February 15, 2012
The YouTube subscription service Google won't talk about -- yet -- continu ...
- Jeremy Linoleum? Jeremy Lint?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
It's time for Knicks sensation Jeremy Lin to get some endorsement dea ...
- Michael Phelps And Head & Shoulders
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
The gold-medal record-setter has teamed with Procter & Gamble's Head & Shoulde ...
- Caroline Wozniacki Looking Out For No. 1
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
She was the world's top-ranked female tennis player for almost 67 wee ...
- Verizon Wireless Re-Ups With NHL
Marketing Daily, Aaron Baar - Monday, February 13, 2012
The multi-year agreement will give Verizon Wireless customers access to exclusive conte ...
- Explaining The Disconnect: Sports Fans 'Find A Way'
Marketing: Sports, Jon Last - Tuesday, February 14, 2012
For the past several years, our firm has conducted an ongoing measureme ...
- NAB Favors Blackout Rules, 5 Senators Oppose Them
MediaDailyNews, David Goetzl - Monday, February 13, 2012
The National Association of Broadcasters came out in favor of rules th ...
- NHL Readies '13 Bridgestone Winter Classic
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 13, 2012
It was not a well-kept secret but it still came with ...