- YouGov: Toyota's Big NCAA Success
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
For automakers, NCAA March Madness is a huge tentpole event. A n ...
- NHL Fans To Choose EA Cover Athlete
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
The National Hockey League and Electronic Arts Inc. are partnering for ...
- NFL Preps First-ever NYC Pop-Up
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
At the "NFL Shop At Draft" store, which will be open a ...
- EA Sports Asks Hockey Fans For Their Votes
Marketing Daily, Aaron Baar - Thursday, March 29, 2012
EA Sports has opened voting to pick the cover athlete for i ...
- The Connection Between News Corp.'s New Sports Network And The Dodgers Sale
TV Watch, Wayne Friedman - Friday, March 30, 2012
There's a symmetry in the sale of the Los Angeles Dodgers f ...
- Q&A: Can $1 Billion Stadiums Be Premium?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Dave Checketts says new, mega-expensive stadiums can also upgrade amenities like foo ...
- Just For Men Backs NHL Beard-a-Thon
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
The NHL team-based local charityBeard-a-Thonprogram will, for the first time ever, benef ...
- Bleacher Report Enhances Content, Site
Online Media Daily, Gavin O'Malley - Thursday, March 29, 2012
Bleacher Report plans to unveil a new home page that can ...
- NHL, Discover's 'Day With The Stanley Cup'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
A multi-media campaign, anchored by Facebook and including a new TV spo ...
- Under Armour Adds Arian Foster
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
The performance sportswear and shoe company will use the Houston Texans runni ...
- Dodge Dart Races With Travis
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Supercross star Travis Pastrana is getting off of two wheels and in ...
- Tiger Woods Has Sponsors Growling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Woods won the Arnold Palmer Invitational in Orlando on Sunday, his fir ...
- WWE Pins Flinn For Marketing
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Pro wresting marketing organization WWE has tapped Brian Flinn as SVP, marketin ...
- How The Stanley Cup Has Made Its Mark
Marketing: Sports, Barry Janoff - Tuesday, March 27, 2012
What does it take to be a success in sports and spor ...
- Android Users Turn To ESPN For NCAA Coverage
Online Media Daily, Mark Walsh - Monday, March 26, 2012
ESPN is pulling in March Madness-crazed fans on mobile devices. New resear ...
- Cricket Links With Bull Riders
Marketing Daily, Aaron Baar - Saturday, March 24, 2012
The Fan Zones will include meet-and-greet opportunities with bull riders on t ...
- Century 21 Allies With National Soccer Team
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
Century 21 has unveiled its alliance as the "official real estate compan ...
- MasterCard Goes With Palmer, PGA Tour
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
MasterCard has signed a deal with the PGA Tour and Arnold Palm ...
- Luta Makes Good, But Isn't Charity
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Luta articulates the conviction that "people are increasingly aware that what y ...
- Volvo Taps N.Y. Knicks' Jeremy Lin
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
Lin will be Volvo's brand ambassador to reach younger people interested ...
- HSBC Sponsors Hong Kong Rugby Tournament
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
HSBC is launching a new campaign as part of their co-title sponsorsh ...
- One If By Land, Two If By Sea ...Three If By Satellite
Marketing: Sports, Rich Calacci - Tuesday, March 20, 2012
Putting our sports "world" back into the World Wide Web ...
- TWC Brings More Baseball Espanol
MediaDailyNews, David Goetzl - Monday, March 19, 2012
As Time Warner Cable is set to launch an all-Spanish language region ...
- Krush, Raptor Team For Global Sports Expansion
Online Media Daily, Fern Siegel - Monday, March 19, 2012
Krush Inc., the social curation and commerce platform for action sports bran ...
- In Q&A, Sprite's Oliver Talks Hoops
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 15, 2012
The four-year-old "Sprite Showdown Amateur Dunk" program will now be called t ...
- Anthony, Torres In 'Got Chocolate Milk?'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
As part of the new Refuel "Got Chocolate Milk?" campaign, low-fat chocola ...
- Procter & Gamble Taps Canadian Olympic Athletes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada h ...
- Comcast Brings Sanity To March Madness
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
The cable company is using its Xfinity online service and a centraliz ...
- Technically You Can't Pay For NCAA Web Brackets
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
While the office pool has moved online-with dozens of services like Pickhoo ...
- But First Graders Can? In Ads, Yes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Kids, young kids, are getting into the $3 billion annual over- a ...