- Chevrolet Chases The Real Football
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
"This is taking the things we do in the U.S. and multiplyi ...
- The Globetrotters Get Big China Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
At one time the National Basketball Association backed the globetrotting ambitions ...
- Jeep Hits The Deck For USA Hoops
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
Jeep is using the sponsorship to tout its limited-edition version of t ...
- Disney's Iger On TV Ad Upfront: Too Early To Tell
MediaDailyNews, Wayne Friedman - Wednesday, May 30, 2012
TV's upfront marketplace is underway -- but mum's the word, at lea ...
- Breeders' Cup Launches Integrated Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 29, 2012
The campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 200 ...
- Sun Life Financial Partners With Boston Celtics
Marketing Daily, Tanya Gazdik - Wednesday, May 30, 2012
Sun Life Financial has acquired the naming rights to the Boston Celti ...
- Advice for Reebok: Tell Us a Story
Marketing: Sports, Gordon Plutsky - Wednesday, May 30, 2012
I just spent an exhilarating day at the Northeast Regionals of t ...
- The Shortfalls Of Sporadic Digital Investment in Sports
Video Insider, Rich Routman - Friday, May 25, 2012
When tent-pole sports events such as the Super Bowl, Masters and NC ...
- The Most Valuable Soccer Teams
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 24, 2012
Manchester United is most valuable franchise in soccer, and in all ...
- Adidas MLS-Themed Ad Heralds Next-Gen Micoach
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 23, 2012
Top players from Major League Soccer, including Brek Shea (FC Dallas), Javi ...
- Honda Grabs Super Mario For Indy Push
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
Unless you're into motorcycles or auto racing, you might not think ...
- Big Sports TV Still Commands Attention-Whatever The Cost
TV Watch, Wayne Friedman - Wednesday, May 23, 2012
NBC says it will lose money on the London Olympics, according ...
- NASCAR Inks First-Ever Deal With Twitter
Marketing Daily, Karl Greenberg - Monday, May 21, 2012
If Twitter and NASCAR go together like rubber and asphalt, it's part ...
- P&G Takes Lessons From NFL To London Olympics
Marketing: Sports, Barry Janoff - Tuesday, May 22, 2012
In 2010, Procter & Gamble signed two deals that arguably could ...
- Hispanic Sports Fans Rising, Sports Advertising Up
MediaDailyNews, David Goetzl - Monday, May 21, 2012
It's not just soccer. From NASCAR to the NFL Draft, growth ...
- Citi Backs Team USA
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 21, 2012
Bob and Mike Bryan, Cullen Jones, Meb Keflezighi and a group ...
- Nintendo's Got Game On Tennis Tour
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 21, 2012
To help support the launch of Mario Tennis Open, Nintendo of Ameri ...
- Chevrolet Goes Skateboarding For Sonic
Marketing Daily, Karl Greenberg - Saturday, May 19, 2012
A Chevy Sonic will be awarded to both the 2012 Street Leag ...
- Tecate Soccer Search: 'Are You Fan Enough?'
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 18, 2012
The cerveza con caracter knows that its consumers are big supporters ...
- FTC Busts Skechers Over Kim, Montana Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 18, 2012
In marketing for Shape-ups, Skechers said the shoes would help people lo ...
- Rugby League Slams BBC
Around the Net In OMD Europe, Tanya Gazdik - Friday, May 18, 2012
Rugby League's governing body the RFL has accused the BBC of ignori ...
- Lilly, O'Brien, Devers At Olympic Hall Of Fame
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 17, 2012
The Class of 2012 Hall of Fame, presented by Allstate, includes socc ...
- Nissan Is Back In Black (Spandex)
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Nissan is back for the second year as automotive sponsor of t ...
- Upfront: ESPN Launches Documentaries, Expands X Games, Radio Apps
MediaDailyNews, Steve McClellan - Tuesday, May 15, 2012
Already one of the more ubiquitous brands in the multiscreen media landscap ...
- ESPN, Twitter Co-Create Ad Programs For Sports Events
Online Media Daily, Gavin O'Malley - Tuesday, May 15, 2012
Starting with the NBA Finals, ESPN is teaming with Twitter to crea ...
- For Brand Marketers, Content Is The Beef
Marketing: Sports, Brian Grey - Tuesday, May 15, 2012
I spent much of the past week on one of my ma ...
- Roberts Hosts ESPN's Lexus 'Game'
MediaDailyNews, David Goetzl - Monday, May 14, 2012
Robin Roberts is returning to "SportsCenter." The former anchor will conduct intervie ...
- ESPN May Scale Back International Operations
Around the Net In OMD Europe, Nina Lentini - Monday, May 14, 2012
The sports network currently holds the broadcast rights to show live match ...
- Josh Hamilton Joins Rihanna On 'Viva Coca'
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Fresh off his historic four-homer game, Hamilton has signed a deal wi ...
- Time Warner Cable Launching L.A. Sports Networks
Around the Net In Media, Phyllis Fine - Thursday, May 10, 2012
Time Warner Cable is becoming a sports programmer on Oct. 1, wh ...