- Gannett Debuts Dedicated Digital Sports Unit
MediaDailyNews, David Goetzl - Thursday, June 28, 2012
The USA Today Sports Media Group -- searching for a way ...
- 24 Hour Fitness Joins USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The national fitness club chain becomes an official partner of USA Hoo ...
- LeBron Is King, Kobe Rules New Jerseys
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The Miami Heat, led by LeBron James, won the 2011-12 NBA titl ...
- Lexus Official Vehicle Of U.S. Women's Open
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Lexus will be the "official vehicle" of the 2012 U.S. Women's Op ...
- NBA Going Back To Europe For Games, Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
BBVA, Adidas and American Express head up a roster of partners th ...
- 24 Hour Fitness Signs With USA Basketball
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
USA Basketball has signed a new partnership with 24 Hour Fitness th ...
- PGA Tour Takes Back Digital Control
MediaDailyNews, David Goetzl - Tuesday, June 26, 2012
Turner's swing managing the digital properties for the PGA Tour is movi ...
- Brands Line Up To Activate Against NBA Draft
Marketing Daily, Karl Greenberg - Monday, June 25, 2012
State Farm gets its name on the event logo, and throughout t ...
- During The Olympics, Out Of Sight Is Not Out Of Mind
Marketing: Sports, Barry Janoff - Tuesday, June 26, 2012
With the Summer Olympics just a month away (July 27-Aug. 12), participati ...
- Q&A: Mobile Will Dominate Summer Olympics
Marketing Daily, Sarah Mahoney - Monday, June 25, 2012
Mastering the first fully digital Olympics won't be easy, and the Lond ...
- Boost Mobile Launches WNBA Ad
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Boost Mobile, the first-ever marquee partner of the WNBA, is launching ...
- NBA Finals Nets 15 Million Viewers For ABC
MediaDailyNews, Wayne Friedman - Friday, June 22, 2012
ABC continued to soar with the NBA Finals, ending on Thursday nigh ...
- Adidas Launches Feather 2
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Adidas is launching a 6.7-ounce adizero Feather 2 shoe. Like the just-launch ...
- Dick's Sporting Goods Launches Concussion Effort
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
Dick's Sporting Goods is launching the second year of its PACE (Protecti ...
- A New Jersey Idea
Marketing: Sports, Zachary Rosenberg - Friday, June 22, 2012
No, this isn't about the State of New Jersey or breeding Jers ...
- CBS Plans To Launch Sports Radio Network
MediaDailyNews, Erik Sass - Thursday, June 21, 2012
CBS Radio plans to launch a new national network devoted to sport ...
- Under Armour Launches Spine RPM Shoes
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
The message that Spine is not just for runners but also athlet ...
- NASCAR Takes Checkered Flag At ABA
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
NASCAR won big at the American Business Awards (ABA's) in New Yo ...
- Airwalk To Make N.Y. Skate Documentary
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
Airwalk, a youth-focused skate gear and lifestyle apparel brand has teamed upwithBrooklyn-bas ...
- Bridgestone Drops Super Bowl Halftime
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Bridgestone Americas, the tire maker that has sponsored the Super Bowl halfti ...
- Q&A: Globetrotters CEO Has Global Plans
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
While focusing on having a year-round presence in hoops-hungry China, The Harl ...
- Marketers Stand By Lance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
Lance Armstrong is staying strong with sponsors. Despite government allegations on dopi ...
- Q1 TV Ad Spend Increases Year-Over-Year
Around the Net In Media, Phyllis Fine - Monday, June 18, 2012
Kantar media’s latest report shows Q1 ad spending increased 8% compared ...
- NBA Finals Scores Uptick In Ratings
MediaDailyNews, Wayne Friedman - Friday, June 15, 2012
Although its teams are not in the biggest TV markets, game t ...
- Longhorn Network Launches Campaign Even As Distributors Aren't Hooked
TVBlog, David Goetzl - Monday, June 18, 2012
Sure, he might be a diehard A&M Aggie. Or, a UT gr ...
- Athletes In Their Undies
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
It's all about jocks in jocks as basketball player Dwight Howard ...
- Watch Today's Euro 2012 Clash On Your Smartphone
Around the Net In OMD Europe, Nina Lentini - Thursday, June 14, 2012
England fans will be able to watch the team's Euro 2012 cla ...
- Nike Takes Title At NBA Finals
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
Nike and rival Adidas are going toe-to-toe at the NBA Finals, b ...
- Chevron Signs With USGA
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Chevron has signed a three-year deal -- $4 million annually -- th ...
- Twitter Advertises With NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Twitter aired its first TV ads to tout its advertising potential ...