- Organizers Ponder ING Marathon Logistics
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
With post-Sandy outages, route damage and flooding, organizing the ING New Yo ...
- Sandy Entertainment Losses Could Be Huge
Marketing Daily, Aaron Baar - Tuesday, October 30, 2012
"With no power, there's no show," Paul Bassman, president of Doodson Insuran ...
- Panini Expands Its Relationship With The NBA
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership wi ...
- The NBA Gets In Character With 'Hoop Troop'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The new effort features five animated basketball-themed characters who will appear onli ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...
- Sprint Unleashes NBA Game TIme
Marketing Daily, Aaron Baar - Monday, October 29, 2012
In advance of the NBA season, Sprint is launching NBA Game Tim ...
- Fox Trumps Rivals With World Series, NFL
MediaDailyNews, Wayne Friedman - Monday, October 29, 2012
With the tag-team of early NFL coverage on Sunday and what turn ...
- TWC To Carry Lakers Games In Korean
MediaDailyNews, David Goetzl - Monday, October 29, 2012
As the new Time Warner Cable regional sports network gets ready ...
- Could NHL Lockout Freeze Winter Classic All-Star Game?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 29, 2012
The dispute between the NHL and NHL Players Association has, to dat ...
- Peyton Manning To Own Papa John's Franchises
MediaDailyNews, David Goetzl - Friday, October 26, 2012
Peyton Manning is now an owner-endorser for Papa John's. The star quarterba ...
- ASICS Sounds Off For ING New York Marathon
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
The company, which has backed the marathon for 14 years, is partneri ...
- Shooting Up Your Way To A Better Self Image
Online Media Daily, George Simpson - Friday, October 26, 2012
The Bulging Bicep Gym in Stamford Conn. terminated the membership of Barna ...
- GMR Marketing Opens Moscow Office
Raw, Nina Lentini - Friday, October 26, 2012
GMR Marketing, the London-based global sports, entertainment and lifestyle marketing agency, h ...
- Virtual Fan Network Helps Athletes Leverage Fan Base
The Social Graf, Erik Sass - Friday, October 26, 2012
Team sports have always been inherently social, as demonstrated by the phenomen ...
- InStadium Uses Jumbo Screens As Ad Network
MediaDailyNews, Karl Greenberg - Wednesday, October 24, 2012
A big roster of major league brands are trying something different wi ...
- Kia Grabs Brass Ring At Madison Square Garden
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Kia is extending and expanding its deal with Madison Square Garden, where ...
- Michael Phelps Now A Marathon Man Of Marketing
Marketing: Sports, Barry Janoff - Tuesday, October 23, 2012
Michael Phelps was all dry and smiling through a full beard wh ...
- MSG, Kia Motors Drive Extended Partnership
MediaDailyNews, Fern Siegel - Monday, October 22, 2012
The Madison Square Garden Company and Kia Motors America expanded their marketi ...
- PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven ...
- The NBA Goes Big With Pre-Season Pitch
Marketing Daily, Karl Greenberg - Friday, October 19, 2012
The National Basketball Association is launching a pre-season campaign to get peop ...
- ESPN Continues Near Top In 'Forbes' Brand Rankings
MediaDailyNews, David Goetzl - Thursday, October 18, 2012
Trailing only Nike but leading Adidas by a wide margin, ESPN remain ...
- "SportsCenter" Brand Moves To Another Arena
TVBlog, David Goetzl - Friday, October 19, 2012
ESPN's efforts to give its "SportsCenter" brand a higher-profile, multi-platform role ha ...
- London In Rearview, Marketers Preparing For Brazil
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Global Olympic partners like Visa, GE, and Coca-Cola are planning their campaig ...
- Armstrong Out At Livestrong
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Lance Armstrong stepped down as chairman of the Livestrong cancer support chari ...
- Ram Truck Sponsors Jack Link's Major League Fishing
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
The Ram Truck brand has signed to sponsor Jack Link's Major Leag ...
- 'Hemispheres,' Golf Media Team For Feature Stories
MediaDailyNews, Fern Siegel - Wednesday, October 17, 2012
Hemispheres magazine, the in-flight publication of United Airlines, has partnered with Go ...
- Scottish Paper Suspends Football Comments
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 16, 2012
The Daily Record's digital editorial director Ewan Watt says the newspaper hop ...
- Spalding Signs Multiple Licensing Deals
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2012
Spalding's deal with PIK, brokered by licensing firm Dudley, puts the Spaldi ...
- Nike 'Vehemently' Refutes Charges By 'Lance Hater'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 17, 2012
Even ardent admirers of Lance Armstrong have been rattled by the intrica ...