- NYSportsJournalism.com: Russell Athletic Builds Presence In College Gridiron
Marketing Daily, Karl Greenberg - Thursday, December 27, 2012
The first-ever Russell Athletic Bowl is a sign of where the athlet ...
- NHL Faces Permanent Penalty Shot From Fans, Partners
Marketing: Sports, Barry Janoff - Wednesday, December 26, 2012
Earlier this year, it took an inept game-ending call by replacement refere ...
- Hollywood Punches Ticket For Super Bowl Movie Previews
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
On Super Bowl Sunday, TV viewers will see quarterbacks, running backs a ...
- JetBlue Official Airline Of Barclays Center
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
JetBlue has signed on as the official domestic carrier for the Barcla ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scrambl ...
- Li-Ning Taps D-Wade, Miami Heat Versus Nike
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 19, 2012
Although the company is big in its native China, Li-Ning is ju ...
- EA Sports Seeks Fan Vote For 2013 Football Cover
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 19, 2012
The No. 1 college football team in the nation will be decid ...
- Sirius XM Radio To Launch Year-End 'Pop-Up' Sports Channel
MediaDailyNews, Erik Sass - Tuesday, December 18, 2012
It was an interesting year in sports -- ranging from the cosmical ...
- Absolute Radio To Link Football Fans To Show
Around the Net In OMD Europe, Nina Lentini - Sunday, December 16, 2012
Absolute Radio is to work with sports media and marketing group Spor ...
- High Price For Global Sports Partners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
International sports federations receive more than $2 billion per year in sponsorshi ...
- How To Turn Around Losing Streaks In TV And Sports -- Or At Least Get A Laugh
TV Watch, Wayne Friedman - Monday, December 17, 2012
Are you a TV executive having a bad day or year? H ...
- Kia To Sponsor College Football Hall Of Fame
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Kia Motors America (KMA) is official vehicle of the NBA is al ...
- NFL Running 'Homegating' Campaign For NFL Store
Marketing Daily, Karl Greenberg - Tuesday, December 11, 2012
To launch the campaign, which promotes things like counter-top cooking appliances, N ...
- Sony Inks Deal With 49ers
Marketing Daily, Aaron Baar - Tuesday, December 11, 2012
Sony will become the official consumer electronics company for the San Francis ...
- Reliant Backs 2013 NBA All-Star In Houston
Marketing Daily, Karl Greenberg - Monday, December 10, 2012
Global energy company Reliant is supporting several events during the 2013 N ...
- A Rare But Consistent Winner In Marketers' Battle For Attention
Marketing: Sports, Jon Last - Tuesday, December 11, 2012
Nary a day goes by that the marketing trade press doesn't inclu ...
- Yahoo, NBC Team On Sports, Ad Sales
Online Media Daily, Mark Walsh - Monday, December 10, 2012
Yahoo will stream select NBC Sports events, including "Sunday Night Football" (whi ...
- Will Increased TV Sports 'Taxes' Push Viewers Over The Cliff?
TV Watch, Wayne Friedman - Monday, December 10, 2012
Are you thinking about the fiscal cliff and what it might me ...
- Bo On Bo
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
Bo Jackson was arguably the greatest two-sport professional athlete ever, concurrently playi ...
- Manny Pacquiao Is Nuts . . . About Pistachio Endorsement
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
The eight-time boxing champion will be bringing a lot of support wi ...
- 2013 Predictions Include Brand-Commissioned Pop Music And IPads At Your Courtside Seat
Marketing: Entertainment, Chris Raih - Thursday, December 6, 2012
If 2012 was the year of the London Olympics, the Election, a ...
- Sports Fans Want TV Everywhere -- And Every Way
TV Watch, Wayne Friedman - Thursday, December 6, 2012
Sports fans, claiming that local TV blackout rules are anti-competitive to the ...
- Notre Dame And A Year To Remember
Marketing: Sports, Larry Mann - Tuesday, December 4, 2012
As some of us are still trying to work off the Thanksgivi ...
- 'Sports Illustrated' Debuts 3 New Sports Books
MediaDailyNews, Fern Siegel - Sunday, December 2, 2012
'Sports Illustrated' has published three new books that feature the NFL's greate ...