- Q&A: State Farm On Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
State Farm has sports sponsorship assets with the NBA, ESPN and other ...
- Branding On MLS Jerseys
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
As Major League Soccer prepares for its 18th season, marketers are active ...
- 13 More Stadiums Launch Apple Passbook Ticketing
Around the Net in mCommerce, Chuck Martin - Thursday, February 28, 2013
Major League Baseball is expanding its use of mobile ticketing via Apple ...
- Lowe's Extends Partnership With Hendrick Motorsports
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
Lowe's has signed a two-year extension of its deal with team Hendri ...
- Garvie Named Chief Commercial Officer, GroupM Canada
MediaDailyNews, Steve McClellan - Wednesday, February 27, 2013
GroupM has appointed Stuart Garvie to the new position of Chief Commerci ...
- Emirates Emblematic Of Middle East Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 27, 2013
Emirates Airline's recent $180 million deal with Formula One is one examp ...
- Daytona 500 Races To Big Ratings Finish
MediaDailyNews, Wayne Friedman - Monday, February 25, 2013
Going into the "Daytona 500" with the first woman, Danica Patrick, securi ...
- Beckham Puts On Pants For Sainsbury's
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Beckham is an ambassador to so many brands, he should probably ha ...
- Q&A: How Under Armour, NFL Work Together
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
The NFL Scouting Combine presented by Under Armour gave the company ...
- NFL Hires Marketing Vet Brody For Sponsorship, Sales
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Following two years at the Wasserman Media Group and 12 years ...
- Goodyear, NASCAR Partnership Burns Rubber In Daytona
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes t ...
- Dish Network Tries To Crash Fox Sports 'Daytona 500' TV Race
MediaDailyNews, Wayne Friedman - Sunday, February 24, 2013
Dish Network used some in-show branded entertainment to sneak into Fox Sport ...
- Nike Acts Quickly On Pistorius
Marketing Daily, Karl Greenberg - Thursday, February 21, 2013
David Steinberg, founder and CEO of Manhattan-based marketing firm XL Marketing, sa ...
- Motor Sports Drive High Performance Of Immersive Digital Experiences
Marketing: Sports, Bryan House - Friday, February 22, 2013
Perhaps no sport offers a more immersive experience for fans than mot ...
- Ford Fusion To De-Homogenize NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Seen one NASCAR racer, seen them all. Especially in recent years, NASC ...
- Outside TV, Red Bull To Debut TV Shows
MediaDailyNews, David Goetzl - Wednesday, February 20, 2013
Outside Television, a network affiliated with the eponymous magazine and available ...
- NHL Goes Social To Restart Fan Passion
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 20, 2013
The National Hockey League is operating in a lockout-shortened season, and t ...
- MSG Mulls National Network
Around the Net In Media, Phyllis Fine - Tuesday, February 19, 2013
Jimmy Dolan, Madison Square Garden's executive chairman, is considering the debut ...
- Jerry Buss, 80, Brought 'Showtime' To Hoops
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 19, 2013
Los Angeles Lakers owner Jerry Buss, who died yesterday at 80 aft ...
- CBS Is King Of The Mountain In 2013
Marketing: Sports, Chris Raih - Tuesday, February 19, 2013
In the age of DVRs and On-Demand viewing, sports are quickly becomi ...
- Adidas' Stamminger Talks Innovation
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Adidas has unveiled Energy Boost, which just might turn the running a ...
- Lindsey Vonn On Marketing Run Despite Knee Surgery
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Lindsey Vonn, skiing gold medalist (and close, personal friend of Tiger Woods ...
- BBVA Compass Launches NBA-Themed Online Banking
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Official Bank of the NBA BBVA Compass (and NBA sponsor since 201 ...
- Golf Shoe, Apparel Brand FootJoy Launches Campaign
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Golf shoe and apparel company FootJoy recently launched a broadcast and pri ...
- Manchester United Kicks Up Sponsorship Fees, Network Control
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
An undisclosed marketer has signed an eight-year deal to place its bra ...
- DirecTV Adds Subscribers, Ups Surcharges
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
DirecTV plans to extend its surcharge for regional sports networks (RSNs) ...
- NBA, AmEx Roll Out Live Online For All-Stars
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
To get discounts on apparel, American Express cardmembers have to sync the ...
- Under Armour Holidays, And Largest Global Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Under Armour is creating its own series of holidays this year ...
- At What Price Fame? Seeing Both Sides of A Sticky PR Challenge
Marketing: Sports, Jon Last - Tuesday, February 12, 2013
For those of us involved in marketing football, the growing focus ...
- Chris Paul Backs Avon
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 11, 2013
Old Spice is running a marketing campaign with Green Bay Packers wi ...