- Mercedes-Benz Signs As Global Sponsor Of Masters
Marketing Daily, Karl Greenberg - Tuesday, April 30, 2013
Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginni ...
- Can Collins Help Nike?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 30, 2013
Jason Collins is the first active athlete from one of North America ...
- Bojangles Shows Strength Of Sports Alliances
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 30, 2013
Fan loyalty is a good reason for restaurant brands to partner wi ...
- Story Behind 'Sports Illustrated' Jason Collins Scoop
Around the Net In Media, Phyllis Fine - Tuesday, April 30, 2013
The Sports Illustrated story of Boston Celtics Jason Collins' coming out ...
- Sports Authority Taps Okimoto For CMO
Raw, Karl Greenberg - Tuesday, April 30, 2013
Sports Authority has hired Paul M. Okimoto to be Chief Marketing Office ...
- Q&A: Is Reebok Flexing Its Muscles
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 29, 2013
Reebok has a desire to perspire, which goes back to its origi ...
- Procter & Gamble's NFL Rookies
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 29, 2013
In past years, trading card companies were the first to show N ...
- Major TV Sports Events Spur App Usage
MediaDailyNews, Wayne Friedman - Friday, April 26, 2013
Spurred on by big TV sporting events, men ramped up their spor ...
- Sanders Wins EA Cover Vote
Marketing Daily, Aaron Baar - Thursday, April 25, 2013
The cover athlete for the 25th anniversary of EA Sports's Madden franchi ...
- Online Experience Drives Tourney Participation At Delaware Sports Complex
Marketing: Sports, Bryan House - Friday, April 26, 2013
Near the shores of Rehoboth Beach, Del., stands a premier destination f ...
- Chevrolet Goes To Bat For Impala
Marketing Daily, Karl Greenberg - Wednesday, April 24, 2013
Jon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May laun ...
- TWC's STEM Effort Is Investment In Future
Marketing Daily, Aaron Baar - Tuesday, April 23, 2013
"We created this program to raise awareness. Studies show 60% of futu ...
- CBS Expands 'Draft Show' On Second Screen
Raw, Mark Walsh - Wednesday, April 24, 2013
For its “Draft Show Live” kicking off tomorrow in connection with t ...
- NHL Isles Owner Charles Wang Talks Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
The owner of the NHL's New York Islanders is relocating the franchi ...
- New Era Ad Campaign Tips Its Cap To NFL Fans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
With an eye on this week's NFL Draft, the league's official on-fie ...
- BBVA Signs NBA All-Stars In Expansion
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has be ...
- Giants, Yankees, BoSox Scoring On Social Media
Marketing: Sports, Barry Janoff - Tuesday, April 23, 2013
Baseball fans are passionate, loyal and very protective of their game's perceiv ...
- How Rickie Fowler Deals With Fans, Caddies, Sleep
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 19, 2013
The pro golfer gets a boost from Crowne Plaza Hotels, thanks ...
- Q&A: Can The NASL Reuse, Renew, Reboot Marketers?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
In the 1970s and 1980s, the North American Soccer League boasted t ...
- NFL, Sports Face Future With Heightened Security
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
In the wake of the Boston Marathon tragedy, the NFL, which hos ...
- CBS Sports, Glory Sports Partner To Air Kickboxing Events
Online Media Daily, Fern Siegel - Wednesday, April 17, 2013
Glory Sports International and CBS Sports Network have reached an agreement ...
- Fowler Shows Quiet Appreciation For Crowne Plaza
Marketing Daily, Aaron Baar - Tuesday, April 16, 2013
Golf is known as a quiet sport (witness the "golf clap"). ...
- Partnerships: Matchmaking 101
Marketing: Sports, Matt Dzamba - Wednesday, April 17, 2013
Spring is upon us and love is in the air, which ...
- Boston Bombing Shocks Agencies, Marketers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 16, 2013
Employees from Boston-based agencies including Hill Holliday, Mullen, Arnold, Communispace and Digit ...
- Nike, Adidas Employees At Boston Marathon
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 16, 2013
Nike and Adidas, which is one of the Boston Marathon's sponsors, h ...
- Cancelled Games Affect NHL Schedule
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 16, 2013
Boston Bruins cancelled their NHL game against the Ottawa Senators on Monda ...
- London Marathon To Increase Security
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 16, 2013
Security for Sunday's London Marathon will get scrutiny, but the event wi ...
- Even For Smaller Events, Security Beefed Up
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 16, 2013
Though the majority of this story details what runners from Colorado w ...
- Scammers Take Advantage Of Boston Tragedy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 16, 2013
Less than an hour after news about the tragic Boston Marathon bombin ...
- Talking Hoops, Hype, NBA Marketing With Clyde, Pearl
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 12, 2013
As Walt 'Clyde' Frazier and Earl 'The Pearl' Monroe celebrate the 40 ...