- UFC To Launch Spanish Network
MediaDailyNews, David Goetzl - Friday, May 31, 2013
The Ultimate Fighting Championship will launch a Spanish-language network in Latin Ameri ...
- Disney CFO Touts ESPN's Status
MediaDailyNews, Wayne Friedman - Thursday, May 30, 2013
Jay Rasulo, senior executive vice president/CFO of Walt Disney Co., is confide ...
- Fox Deportes Studios Launches, Creates New Shows
MediaDailyNews, Erik Sass - Wednesday, May 29, 2013
U.S. media companies are muscling up with original content to reach t ...
- Q&A: How FedEx Scores With The NFL, Nascar, PGA Tour
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
FedEx delivers packages, parcels and logistical solutions to businesses and customers worldwid ...
- Chevy Fields IndyCar Engine
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
After six year's absence, Chevrolet is back to IndyCar with winning engine ...
- NBA, Taco Bell Thinking On The Outside Of The Box
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
A new campaign between the NBA and QSR partner Taco Bell pu ...
- Man City Fans To Ex-Manager Mancini: 'Grazie'
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 28, 2013
Over 700 Manchester City supporters clubbed together via social media to p ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Nike Dropping Livestrong Lines After Holidays 2013
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 29, 2013
Nike is terminating its nine-year merchandising partnership with Livestrong Foundation, the nonprof ...
- How Griner, Diggins Will Change The WNBA Landscape
Marketing: Sports, Barry Janoff - Tuesday, May 28, 2013
The WNBA on Memorial Day weekend began its 18th season of pla ...
- 'Sports Illustrated' Site Debuts 'SI Now' Show
MediaDailyNews, David Goetzl - Tuesday, May 28, 2013
Had the CNN/SI network not been abandoned early last decade, "Sports Illustrate ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- Honda Backs USAC Racing
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
American Honda has launched a big partnership with the United States Au ...
- NFL Puts Super Bowl L Into Levi's Stadium
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
In 1985, the last time a Super Bowl was played in Northe ...
- NFL-Microsoft Deal 'Landmark' Game-Changer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
A new multi-year alliance between the league and Microsoft, valued at $4 ...
- Outdoor Sports - Hunting & Fishing - Meet The Digital Future
Engage:Men, Jack Cohen-Martin - Thursday, May 23, 2013
When a bidding war recently broke out over it, we started thinki ...
- ESPN Layoffs Could Number 300-Plus
Around the Net In Media, Phyllis Fine - Wednesday, May 22, 2013
ESPN is axing a single-digit percentage of its global workforce, a mo ...
- Crowne Plaza Measures PGA Tour Sleep Habits
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2013
Just in time for the Crowne Plaza Invitational at Colonial tournament th ...
- ESPN Cuts Workforce
MediaDailyNews, Fern Siegel - Tuesday, May 21, 2013
ESPN is cutting its workforce, the latest Disney division to reduce staf ...
- 2013 EFFIE Award Preview: Mezamashii Run Project For Mizuno
Marketing Daily, Gail Marie - Tuesday, May 21, 2013
Mizunos running shoes are stiff (for a reason) so they don't fe ...
- Levi's Puts On Its Big Boy Pants
Marketing: Sports, Matt Dzamba - Tuesday, May 21, 2013
Levi's' $220 million naming rights deal with the new San Francisco 49e ...
- End It Like Beckham
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
David Beckham, known as much for his off-field, high-profile endeavors and h ...
- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- Caring More About The Cause Than The Marketing
Marketing: Causes, Michele Campbell - Monday, May 20, 2013
If you read my post last month about volunteering at the Bost ...
- Van Wagner Partners With CineSport For Online Video
MediaDailyNews, Erik Sass - Friday, May 17, 2013
Van Wagner Communications' Sports and Entertainment division is joining forces with CineSpor ...
- U.S. Open Going Cable-Only, Moves To ESPN
MediaDailyNews, David Goetzl - Friday, May 17, 2013
After decades on the network that saw stars from Ashe to Navratilo ...
- Oakley Inks Deal With MLB Properties
MediaDailyNews, Karl Greenberg - Thursday, May 16, 2013
Eyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- ESPN Deportes Unveils New App, Soccer Shows
MediaDailyNews, Steve McClellan - Wednesday, May 15, 2013
Hispanic-targeted ESPN Deportes unveiled its new app, ESPN Sync, at its upfro ...
- ESPN Ramps Up Football, Soccer Coverage, Pushes Sports Cross-Platform
MediaDailyNews, Steve McClellan - Tuesday, May 14, 2013
For sports fans, it's about live content across all screens. And ES ...
- CBS Interactive Adds 247Sports Football, Basketball Content
Online Media Daily, Gavin O'Malley - Tuesday, May 14, 2013
Adding to its niche content, CBS Interactive has entered into a distributi ...