- Jack Daniel's New Honey Spot Yields Big Pre-TV Buzz
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
The latest Jack Daniel's Tennessee Honey TV spot featuring the "King Be ...
- Pro Teams Will Play Primary Role In Ticket Market
Marketing: Sports, Jesse Lawrence - Friday, June 28, 2013
Over the next few years, the ticket market as we know ...
- Raftery Joins Fox Sports 1
MediaDailyNews, David Goetzl - Thursday, June 27, 2013
In a move that might symbolize how much money Fox is willi ...
- Tour de France Ratings, Sponsorships Stay Strong
MediaDailyNews, Wayne Friedman - Thursday, June 27, 2013
Despite its recent problems with drug-related scandals, professional road cycling's corporate sponsorsh ...
- What Can You Learn From MLB's Digital Content Strategy?
Engage:Men, Jamie Goin - Thursday, June 27, 2013
On Oct. 6, 1845, when the first organized baseball game was play ...
- Consumers Fret Price, But Unwilling To Cut Cable Cord
Marketing Daily, Aaron Baar - Wednesday, June 26, 2013
According to a survey conducted by Harris Interactive on behalf of CouponCabin.co ...
- LeBron Taking Sports Marketing To Another Level
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 27, 2013
It's no secret that the world of sports marketing has come ...
- Team Sky Cycles For 21st-Century Fox In Tour de France
MediaDailyNews, Wayne Friedman - Wednesday, June 26, 2013
On the eve of the Tour de France this weekend, the U. ...
- Sheriff Interview Symbolic In Hernandez Case
TVBlog, David Goetzl - Thursday, June 27, 2013
Perhaps more than anything, a signal how much interest the Aaron Hernand ...
- How Wimbledon Serves Up Lessons For Innovation Team-Building
Marketing Daily, Joshua Epperson - Tuesday, June 25, 2013
The magic of Wimbledon 2013 celebrates the achievements of talented athletes. Bran ...
- How The Boys Of Fall And Winter Are Taking On The Boys Of Summer
Marketing: Sports, Barry Janoff - Tuesday, June 25, 2013
Back in the day, sports fans could follow their favorite sport(s) bas ...
- TWC Uses Food Trucks For All-Star Promotion
MediaDailyNews, David Goetzl - Monday, June 24, 2013
With their growing popularity and geographical reach, food trucks may not ha ...
- Live On YouTube: It's Wimbledon
Around the Net In OMD Europe, Nina Lentini - Sunday, June 23, 2013
Wimbledon's channel will also include interviews, behind-the-scenes content and press conferences wh ...
- Post Fruity Pebbles Expands Promos With WWE's Cena
Marketing Daily, Karlene Lukovitz - Friday, June 21, 2013
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainme ...
- On The DL: How To Handle Sidelined Partners
Marketing: Sports, Matt Dzamba - Monday, June 24, 2013
Another exciting NBA season has come to a close, and with i ...
- If College Athletes Are Ruled TV Performers, How Will Rules For TV Sports Deals Change?
TV Watch, Wayne Friedman - Monday, June 24, 2013
Now that the NBA Finals -- one of TV's biggest sporting even ...
- Patriots Owner Drops Boston Globe Bid
Around the Net In Media, Phyllis Fine - Friday, June 21, 2013
The Kraft Group is no longer pursuing a bid to buy T ...
- Legend Sings 'Love' For Chevrolet
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The na ...
- Chevy Back With MOFILM For Oscars
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
To support its relationship with the award's ceremony, the automaker partnered wi ...
- Fox May Stream Super Bowl On Authenticated Basis
MediaDailyNews, David Goetzl - Wednesday, June 19, 2013
The past two Super Bowls have been streamed free online, but F ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doi ...
- Fox Sports To Air In Italy
MediaDailyNews, Fern Siegel - Tuesday, June 18, 2013
Fox International Channels says it will launch Fox Sports in Italy wi ...
- Yahoo Gets A Package of Media Rights at New 49ers Stadium
Around the Net in Video, P.J. Bednarski - Tuesday, June 18, 2013
Yahoo! has been named the exclusive online sports content, social networking, a ...
- After TV, Sports Fans Up Coverage On Mobile, Social Nets
MediaDailyNews, Wayne Friedman - Monday, June 17, 2013
While TV remains the No. 1 platform for sports fans, the second-scre ...
- NBA Finals Ratings Hold Steady
MediaDailyNews, Wayne Friedman - Friday, June 14, 2013
ABC's game four of the "NBA Finals" between the Miami Heat a ...
- Second-Screening Posts Modest Results In Sports
MediaDailyNews, David Goetzl - Monday, June 17, 2013
Second-screening remains slow out of the gate for sports viewers, according ...
- Chevrolet's Campbell: Racing On Sunday Still Sells
Marketing Daily, Karl Greenberg - Thursday, June 13, 2013
Chevy showed dealers the Impala-based SS sedan, the new Stingray, Silverado pick ...
- Teams To Play Big Role In Ticket Market
Marketing: Sports, Jesse Lawrence - Friday, June 14, 2013
By leveraging big data and multiple touch points, they will be ab ...
- NHL, 'Master Chef' Buck Up TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, June 13, 2013
Two of the most storied teams brands in the National Hockey Leag ...
- Tiger, Arnie, Clint 'Respect' Rodney
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
The U.S. Golf Association has enlisted legendary golfers Tiger Woods and Arno ...