- Pele Is Subway's Latest 'Famous Fan'
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Under the multi-year, "global ambassador" agreement, Pele will be featured in ...
- Sony Targets Outdoor Enthusiasts
Marketing Daily, Aaron Baar - Wednesday, July 31, 2013
Lesley Patterson, who in 2013 has already won three regional off-road triathlo ...
- Yahoo, NBC Team To Develop Sports Shows Cross-Platform
Online Media Daily, Gavin O'Malley - Tuesday, July 30, 2013
Rival competition for a share of the sports media market is pushi ...
- FedEx Ships Your Clubs
Out to Launch, Amy Corr - Monday, July 29, 2013
While it doesn't flow off the tongue like Kmart's "Ship Your Pant ...
- Esurance Expands Tennis Marketing
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Esurance is rolling out another tennis-focused marketing campaign including a TV spo ...
- Report: Sports Drinks' Growth To Slow Somewhat
Marketing Daily, Karlene Lukovitz - Friday, July 26, 2013
The beverages have seen cumulative five-year growth of 25%, despite a do ...
- European Court Goes Against World Cup On Pay TV
TVBlog, David Goetzl - Friday, July 26, 2013
Lately, many in Congress have come to view their roles vis--vis t ...
- Orange You Glad I Didn't Say Banana?
Out to Launch, Amy Corr - Wednesday, July 24, 2013
There’s a lot or orange in this ad for ESPN’s This ...
- Superstition Marketing Works For Sports Fans
Marketing Daily, Aaron Baar - Tuesday, July 23, 2013
"It can be stressful when you want your team to win, b ...
- P&G Partners With The WNBA
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
P&G and The Women's National Basketball Association (WNBA) are partnering around ...
- New Balance: No, Running Isn't Lonely
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
The loneliness of the long distance runner doesn't have to be. ...
- Baseball, A Game Of Stats, Needs Better Numbers
Marketing: Sports, Barry Janoff - Tuesday, July 23, 2013
A new report from Forbes shows that while the top three mo ...
- ASICS, Brooks Launch Running Tech
Marketing Daily, Sarah Mahoney - Sunday, July 21, 2013
"Taking a cue from Spotify, we wanted to do something unique a ...
- NBCU To Air NHL, 'Rivalry Night'
MediaDailyNews, David Goetzl - Friday, July 19, 2013
After the 2012-13 lockout-shortened season, NBCUniversal will air a run of outdo ...
- How Apple or Google Could Jumpstart OTT: Get an NFL Package
Around the Net in Video, P.J. Bednarski - Friday, July 19, 2013
Specifically, AllThingD's Peter Kafka says, take the NFL Sunday Ticket from Direc ...
- Infiniti Rolls With F1, With Vettel At The Wheel
Marketing Daily, Karl Greenberg - Wednesday, July 17, 2013
"He's not just a 'pretty face'," says Infiniti's Andreas Sigl -- " ...
- Olbermann Returns To ESPN, Hosts Late-Night Show
MediaDailyNews, Wayne Friedman - Wednesday, July 17, 2013
Keith Olbermann, the often controversial TV news and sportscaster, is coming ba ...
- GMC Gets Virtual On EA Sports Madden NFL 25
Marketing Daily, Karl Greenberg - Tuesday, July 16, 2013
The Official Vehicle of the NFL is going to be the offici ...
- Wasserman Acquires Ignite
MediaDailyNews, Fern Siegel - Tuesday, July 16, 2013
Wasserman Media Group, a global sports, entertainment marketing and management company, wi ...
- Correction: With ESPN, Sport Tiering Could Take $13B From TV
MediaDailyNews, David Goetzl - Tuesday, July 16, 2013
A Media Daily News article on July 16 titled "A La Car ...
- Athletes Give "One More" For Love Of The Game
Out to Launch, Amy Corr - Wednesday, July 17, 2013
Melting ice reveals hidden surprise. What show are your kids watching? Let ...
- What The Puck?
Out to Launch, Amy Corr - Wednesday, July 17, 2013
How long does it take ice to melt, and who got stu ...
- Nearly Half Say They Think Their Cable Sub Is a Waste of Money; Stay for Live Sports
Around the Net in Video, P.J. Bednarski - Tuesday, July 16, 2013
According to a new survey, live sports programming is a vital lu ...
- Matt Harvey Asks New Yorkers What They Think of Matt Harvey
Around the Net in Video, P.J. Bednarski - Tuesday, July 16, 2013
Jimmy Fallon enlisted the Mets (and All-Star game) starter Matt Harvey ...
- Defending The Throne
Marketing: Sports, Matt Dzamba - Tuesday, July 16, 2013
LeBron James' endorsement marketing has received a lot of attention over t ...
- A La Carte Pricing Would Hurt TV
MediaDailyNews, David Goetzl - Monday, July 15, 2013
Cable operators moving to a la carte pricing would leave a massi ...
- Starwood Serves Up Memorable Moments
Marketing Daily, Tanya Gazdik - Sunday, July 14, 2013
Starwood Hotels & Resorts Worldwide has launched its Moment loyalty packages ...
- USA Swimming Taps Colle+McVoy As First AOR
Marketing Daily, Karl Greenberg - Thursday, July 11, 2013
USA Swimming, the governing body for the sport in the U.S., h ...
- AT&T Helps Fans Thank The Yankees' 'Mo'
Marketing Daily, Aaron Baar - Thursday, July 11, 2013
The company, which has been a longtime sponsor of Rivera's Yankees, h ...
- Dentsu Secures Olympic Broadcast Rights
MediaDailyNews, Steve McClellan - Thursday, July 11, 2013
Tokyo-based Dentsu Inc. is now an Olympic broadcasting rights holder. The ...