- Nissan Returns To The Heisman House
Marketing Daily, Karl Greenberg - Friday, August 30, 2013
The NCAA football season is here, and you know what that mean ...
- Cumulus Buys Dial Global, Sells Stations To Townsquare
MediaDailyNews, Erik Sass - Friday, August 30, 2013
In what could be the biggest radio industry deal of the yea ...
- Fantasy Football Grows Fan Base, Attracts Brand Marketers
Online Media Daily, Gavin O'Malley - Friday, August 30, 2013
This year, fantasy football is bigger than ever, and according to n ...
- Junior Year For Hyundai And NCAA Football
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
This is Hyundai's junior year in NCAA football. The Fountain Valley, Calif.-bas ...
- Farmers Taps PGA Pro Rickie Fowler For Video Series
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
In its latest outlandish effort, via AOR LA-based RPA, the company h ...
- CBS Interactive Adds 40 Sites To MaxPreps Franchise
Online Media Daily, Gavin O'Malley - Thursday, August 29, 2013
CBS Interactive plans to expand its high school sports coverage by addi ...
- Apple TV, Apps Add ESPN Channels
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 29, 2013
Adding content partners left and right, WatchESPN on Apple TV just add ...
- Performance 'Rush' For Chrysler's SRT
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
This time, the automaker has its high-performance marque SRT (Street & Raci ...
- Lenovo Ups NFL Fantasy Stakes
Marketing Daily, Aaron Baar - Wednesday, August 28, 2013
Lenovo is hosting a "Fantasy Coach of the Year" contest, through whi ...
- Courtyard by Marriott Caters To NFL Fans
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2013
Courtyard by Marriott is kicking off its third year as the offici ...
- NBC, ABC Tie For Summer Ratings
MediaDailyNews, Wayne Friedman - Tuesday, August 27, 2013
Summer TV ratings are now a neck-and-neck race -- with ABC a ...
- ESPN, Turner Sports Aim To Exit Nascar Early
Around the Net In Media, Phyllis Fine - Tuesday, August 27, 2013
ESPN and Turner Sports are trying to end their NASCAR broadcast righ ...
- Chevrolet Silverado Sponsors With Longhorns
Marketing Daily, Karl Greenberg - Monday, August 26, 2013
Chevrolet is rolling past the Austin city limits with a multi-year partnersh ...
- Tennis Marketing Spend Continues To Score
Marketing: Sports, Barry Janoff - Tuesday, August 27, 2013
When asked to name the Big Five sports in the U.S., ma ...
- Sports Fees Dominate Cable, Due To ESPN, NFL Network
MediaDailyNews, Wayne Friedman - Friday, August 23, 2013
Sports TV networks continue to dominate basic cable networks when it com ...
- TWC To Sponsor U.S. Open
MediaDailyNews, Wayne Friedman - Friday, August 23, 2013
Time Warner Cable will become a multiyear sponsor of the U.S. Op ...
- Perceived NFL Censorship Should Help PBS
TVBlog, David Goetzl - Monday, August 26, 2013
Lord Grantham has been a boon to PBS. Now, the lords ...
- H&M Follows Beckham Into The Locker Room
Marketing Daily, Sarah Mahoney - Thursday, August 22, 2013
For its new fall campaign for David Beckham Bodywear, H&M follows t ...
- Where Will Madison Square Garden Be In 10 Years?
MediaDailyNews, David Goetzl - Thursday, August 22, 2013
It was jarring recently to hear the New York City Council he ...
- TWC Offers Free Tennis Channel Preview For U.S. Open
MediaDailyNews, David Goetzl - Wednesday, August 21, 2013
Time Warner Cable (TWC) hit back at CBS on Wednesday, saying ...
- CBS Sports Gets American Athletic Games
MediaDailyNews, David Goetzl - Tuesday, August 20, 2013
Mike Aresco is back with CBS again. The former top sports executi ...
- Dentsu Acquires Olympic Rights To 22 Countries
MAD, Steve McClellan - Tuesday, August 20, 2013
Dentsu has acquired the Olympic rights to the Sochi and Rio gam ...
- Finding A Bone During The Dog Days
Marketing: Sports, Matt Dzamba - Tuesday, August 20, 2013
We've all participated in the annual rite of passage that is bra ...
- StubHub Gains Naming Rights At FedEx Field
MediaDailyNews, David Goetzl - Monday, August 19, 2013
As professional sports stadiums look to attach brands to seemingly as ma ...
- Should Netflix Be Streaming Live Sporting Events? Maybe Not Now, But Soon
VidBlog, P.J. Bednarski - Tuesday, August 20, 2013
An opinion piece from AllThingsD theorizes that the next logical strategy f ...
- Going Green: A Cause Every Event Should Embrace
Marketing: Causes, Michele Campbell - Monday, August 19, 2013
It has always bothered me that events like road races and wal ...
- U.S. Open Plans Gigantic Social Media Wall
The Social Graf, Erik Sass - Monday, August 19, 2013
Like chocolate and peanut butter, or bananas and peanut butter -- reall ...
- Fox Sports Digital Acquires Fanhood
Online Media Daily, Gavin O'Malley - Thursday, August 15, 2013
Fox Sports Digital has acquired the assets of sports media startup Fanhoo ...
- Soccer: Global Game Attracts Global Ad Dollars
TV Watch, David Goetzl - Friday, August 16, 2013
The beautiful game is a beautiful business. The global popularity of socce ...
- Mazda Racers Set To Compete
Marketing Daily, Tanya Gazdik - Thursday, August 15, 2013
Mazda will celebrate its racing heritage this weekend at one of t ...