- Subway Airs First Pele TV Spot
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
Subway, which announced in late July that futbol legend Pele had sign ...
- Twitter Partners With NFL
MediaDailyNews, Wayne Friedman - Thursday, September 26, 2013
Twitter has made another TV partnership deal -- this time with t ...
- Twitter's Marketing Deal With NFL The Initial Kickoff
Online Media Daily, Laurie Sullivan - Thursday, September 26, 2013
Twitter has inked a marketing and branding deal with the National Footba ...
- Halftime Adjustments
Marketing: Sports, Matt Dzamba - Thursday, September 26, 2013
No disrespect to the uber-talented Mr. Bruno Mars, but this past week ...
- SoCal Honda, LA Galaxy Go Social For Charity
Raw, Karl Greenberg - Thursday, September 26, 2013
Social media is central to the LA Galaxy's partnership with SoCal Hon ...
- Sir Martin, Moderator-In-Chief
MAD, Steve McClellan - Tuesday, September 24, 2013
The WPP CEO drew a standing-room only crowd at an Advertising We ...
- The Art Of Mastering And Marketing 'Sport Science'
Marketing: Sports, Barry Janoff - Tuesday, September 24, 2013
Sports and numbers are indelibly intwined, but it is how you analy ...
- CBS Scores With The 'Emmys'
MediaDailyNews, Wayne Friedman - Monday, September 23, 2013
Two big TV winners on a late September Sunday night were "Sund ...
- ESPN Joins Magna Consortium
Real-Time Daily, Joe Mandese - Monday, September 23, 2013
Interpublic's Mediabrands unit has added another big premium publisher -- ESPN ...
- New York Life Extends Sports Sponsorships
MediaDailyNews, Fern Siegel - Friday, September 20, 2013
New York Life extended its professional football, basketball, hockey, Southeastern Conference colle ...
- 'Get Crackin' Amps Up Edginess With Rodman Spot
Marketing Daily, Karlene Lukovitz - Thursday, September 19, 2013
Rodman, shown sitting next to a Kim look-alike actor, declares that "t ...
- The Social Sports Component: What Media, Teams And Brands Are Missing
Marketing: Sports, Bob Morgan - Thursday, September 19, 2013
There's an inherent connection between social media and sports that can't ...
- Is an Athlete Endorsement Right For Your Brand?
Marketing: Sports, Bobby Calise, Dan Parise - Tuesday, September 17, 2013
When Scottish tennis star Andy Murray won Wimbledon earlier this summer, ...
- A Relative Unknown TV Sports Champion -- In The Heat Of Battle -- Captivates Viewers
TV Watch, Wayne Friedman - Tuesday, September 17, 2013
If you didn't know anything about the intricacies of road cycling th ...
- Enterprise National Campaign Has Mobility Message
Marketing Daily, Karl Greenberg - Saturday, September 14, 2013
The division of Enterprise Holdings, which also owns Alamo and National brand ...
- Blue Ox's SideDraft App Lets Fantasy Football Fan Bet Real Money
Online Media Daily, Gavin O'Malley - Friday, September 13, 2013
Blue Ox Entertainment is expanding into fantasy football with SideDraft -- ...
- Papa John's Gets NFL Network Deal
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 13, 2013
Already the official pizza sponsor of the NFL and 18 teams, Pa ...
- ESPN Deportes Debuts ESPN Sync App
Online Media Daily, Fern Siegel - Thursday, September 12, 2013
ESPN Deportes debuted ESPN Sync -- the first Spanish-language web-based app duri ...
- CBS Interactive Debuts Fantasy Football Gaming App
Online Media Daily, Gavin O'Malley - Thursday, September 12, 2013
As mobile emerges as a key content channel for consumers, networks a ...
- Barclays Center And Honda Odyssey Partner For Venue's Anniversary
Raw, Karl Greenberg - Friday, September 13, 2013
With the anniversary of Brooklyn's Barclays Center rolling around on Sept. 2 ...
- Yankees Jump To WFAN In 10-Year Deal
MediaDailyNews, Erik Sass - Wednesday, September 11, 2013
The Bronx Bombers are landing at a new radio roost, with Wednesday ...
- 'Sporting News' Gains Access To NFL Highlights
MediaDailyNews, Erik Sass - Wednesday, September 11, 2013
With the National Football League's regular season upon us, football fans ha ...
- Ooyala Previewing New Sports Mosaic Feature Giving Huge Display of Sports Action
Online Video Daily, P.J. Bednarski - Thursday, September 12, 2013
Ooyala today will preview a new mosaic player that lets publishers stre ...
- Ooyala's Mosaic Player Aims at Getting Viewers, Then (Happily) Drowning Them with Cross-Platform Content
VidBlog, P.J. Bednarski - Thursday, September 12, 2013
Ooyala's already a big player in video solutions for sports networks a ...
- Bruno Mars Will Star In Pepsi Halftime Show
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 11, 2013
Superstar Bruno Mars will be in front of 110 million people ...
- Subway Series? Yankees May Replace Mets On WFAN
Around the Net In Media, Phyllis Fine - Wednesday, September 11, 2013
A deal that would put Yankee games on WFAN radio, replacing t ...
- Are You Ready For The Football Mom?
Engage:Moms, Patti Minglin - Wednesday, September 11, 2013
In addition to the back-to-school rush, September also marks the beginning ...
- Visa Plans To Make Fans' Dreams Come True
Marketing Daily, Aaron Baar - Monday, September 9, 2013
In its 18th year of partnering with the National Football League ...
- The Promotional Day Hall Of Fame
Marketing: Sports, Jon Last - Tuesday, September 10, 2013
The onset of Fall has always been a bittersweet time for m ...
- Brands Activate For Mega-Fight
Marketing Daily, Karl Greenberg - Friday, September 6, 2013
The promoters have taken the fighters to 11 cities, with the crow ...