- ESPN's Mobile Traffic Edges Desktop Again
Online Media Daily, Mark Walsh - Tuesday, November 26, 2013
With the college football, NFL, NBA, and NHL seasons all underway ...
- Sporting Life: McGovern Named President, Optimum Sports
MAD, Steve McClellan - Monday, November 25, 2013
He helped found the unit 10 years ago and under his wat ...
- NHL, NBC, Marketers All In For Outdoor Stadium Series
Marketing: Sports, Barry Janoff - Tuesday, November 26, 2013
In 2007, when the NHL was planning its first Winter Classic outdo ...
- Rant Media Scores $3M, Eyes Mobile Expansion
Online Media Daily, Gavin O'Malley - Monday, November 25, 2013
Riding a wave of investor interest in digital sports media, the Ra ...
- Two for One: CineSport Links with Big Name Athletes; Kaltura Creates a Better Mobile App
VidBlog, P.J. Bednarski - Monday, November 25, 2013
It's been a long time since sports reporting was a simple bi ...
- Revamped Gatorade Site Aims To Engage Teen Athletes
Marketing Daily, Karlene Lukovitz - Wednesday, November 20, 2013
Gatorade.com now features an interactive section called "The Science of G," ...
- Play Ball: Fantasy Sports Segment Jumps In Price
Real-Time Daily, Tyler Loechner - Thursday, November 21, 2013
As the fall marks the start of multiple sport seasons (NFL, NC ...
- Mike Tyson's Ongong Fight For A New Image
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 20, 2013
In a new commercial, former heavyweight champ Mike Tyson rings the doorbe ...
- Sling Gets New App, Roku Channel
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 19, 2013
Set-top-box maker Sling this week is rolling out a new iOS ap ...
- MLG Site Rolls Out Site, eSports Programming
Online Media Daily, Gavin O'Malley - Monday, November 18, 2013
Major League Gaming -- the media company that specialized in "eSports," i.e ...
- Sports Leagues Side With Broadcasters In Aereo Battle
Online Media Daily, Wendy Davis - Monday, November 18, 2013
The NFL and MLB are asking the Supreme Court to hear ...
- Sports Leagues Say Aereo Could Lead To More Cable Deals
TV Watch, Wayne Friedman - Tuesday, November 19, 2013
Big sports gain a lot from TV networks -- mostly from broadca ...
- Aereo Threatens Sports Contracts, MLB, NFL Warn SCOTUS
Around the Net in Video, P.J. Bednarski - Monday, November 18, 2013
After the TV networks filed a petition to the Supreme Court la ...
- Q&A: Jim Craig, Kellogg's Bring 'Miracle On Ice' To Games
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
In 1980, Jim Craig was goaltender for the USA Men's Hockey Tea ...
- Special Olympics Adds 21st Century Fox As Media Partner
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
The 2014 Special Olympics USA Games has added 21st Century Fox ...
- Adidas, NBA Goes Big With Logo
Marketing Daily, Karl Greenberg - Thursday, November 14, 2013
After Big Color comes Big Logo. And Adidas. The sports gear compa ...
- North American Sports Media Rights Forecast To Hit $17B By 2017
MediaDailyNews, Wayne Friedman - Thursday, November 14, 2013
No doubt giving more worries to those multichannel TV channel distributors, ...
- Under Armour Taps Athletes For New Winter Line
Raw, Karl Greenberg - Thursday, November 14, 2013
Under Armour has a new TV spot, "Under Armour Makes You Better ...
- Football's Been Very, Good to Online Too; CBSNews.Com Tweaks JFK Plans; Remembering Les Brown
VidBlog, P.J. Bednarski - Thursday, November 14, 2013
Adap.tv has floated some interesting data about the power of football ...
- Companies Unite in Aiding Typhoon Victims
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2013
PepsiCo, United Airlines, Carnival and Walt Disney Co. are just a f ...
- The Transformation Of Marketing's 4th 'P'
Marketing: Sports, Jon Last - Tuesday, November 12, 2013
I still remember the first session of my introductory marketing class ...
- With Smart Run Watch, Adidas Sprints For The Lead
Marketing Daily, Karl Greenberg - Friday, November 8, 2013
Adidas is latest to market with its second-generation Smart Run. The $3 ...
- AMEX, NBA Explore 'Off the Court' Passions
Marketing Daily, Aaron Baar - Thursday, November 7, 2013
Called "Off the Court," the new online experience will feature live vid ...
- NASCAR In Joint Awareness Campaign For COPD
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
NASCAR will lead a joint campaign with Official Partner DRIVE4COPD throughout CO ...
- Fox Sports 1 Offering Make-Goods
Around the Net In Media, Phyllis Fine - Thursday, November 7, 2013
To compensate for lackluster ratings, new channel Fox Sports 1 has be ...
- Chicago Cubs Give Ultimatum For Broadcast Rights
Around the Net In Media, Phyllis Fine - Thursday, November 7, 2013
Textbook definition of playing hardball? The Chicago Cubs said the Tribune C ...
- Goodyear Straps On Skis With USSA
Marketing Daily, Karl Greenberg - Tuesday, November 5, 2013
The Goodyear Tire & Rubber Company has signed up a sponsorship de ...
- David Stern's NBA: Legendary Status
Marketing: Sports, John Rowady - Tuesday, November 5, 2013
The commissioner of any sports league is tasked with the incredibly difficu ...
- Outside TV Gets Original Content From Red Bull
MediaDailyNews, Erik Sass - Monday, November 4, 2013
Red Bull Media House, the energy drink maker's video production outfit, announc ...
- Ray Liotta's Attitude Says Enough For 1800 Tequila
Marketing Daily, Karlene Lukovitz - Friday, November 1, 2013
All show Liotta in exotic locations shot in Buenos Aires, Argentina ...