- NBC's 'Sunday Night Football' Ends Its Season With Ratings Surge
MediaDailyNews, Wayne Friedman - Monday, December 30, 2013
NBC's "Sunday Night Football" -- TV's top-viewed show -- ended its seas ...
- ESPN's 'Monday Night Football' Scores 6% More Viewers
MediaDailyNews, Wayne Friedman - Friday, December 27, 2013
Among the overall rise of NFL TV's ratings this season, ESPN's "Mond ...
- NEW! Winning is Hard Work, Illustrated In Gatorade Ad
Out to Launch, Amy Corr - Friday, December 27, 2013
Gatorade launched “Cadence” on Christmas Day, a 60-second spot that illustrates t ...
- Gatorade Intros New TV Spot; Peyton Manning Tributes
Marketing Daily, Karlene Lukovitz - Tuesday, December 24, 2013
The pro athletes featured in the spot, dubbed "Hard Work" or "Cadenc ...
- HomeAway Ready For World Cup
Marketing Daily, Aaron Baar - Monday, December 23, 2013
"One of the things we've seen is that when people book vacati ...
- Tony Ponturo Has The Playbook On Super Bowl, Broadway
Marketing: Sports, Barry Janoff - Tuesday, December 24, 2013
During his three decades as a top executive for Anheuser-Busch, Tony Pontu ...
- With Sales Strong, Nike Ups Marketing Spend
Marketing Daily, Sarah Mahoney - Friday, December 20, 2013
Meanwhile, the company has decided Misery loves company, and is rolling o ...
- Silver Lake, William Morris Endeavor Buy Ownership Stake In IMG
MediaDailyNews, Fern Siegel - Wednesday, December 18, 2013
Forstmann Little & Co. has sold its ownership stake in IMG Worldwi ...
- Blinkx Video Extends REV New Media Alliance
Online Media Daily, Gavin O'Malley - Wednesday, December 18, 2013
In order to enlarge its content, video search engine blinkx has expand ...
- Facebook Buys Into Real-Time Sports Updates
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 18, 2013
Hoping to be a more reliable resource of real-time information for publisher ...
- Hulu Plus in Danger of Losing WWE Wrestlng
Around the Net in Video, P.J. Bednarski - Wednesday, December 18, 2013
USA Network might have a hard time holding on to the wrestli ...
- TWC Tosses Cruz Footballs In The Dark
Marketing Daily, Aaron Baar - Tuesday, December 17, 2013
A new video produced by the cable company shows Cruz, looking li ...
- Reports: WME Deal For IMG Imminent
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 18, 2013
Hollywood talent agency William Morris Endeavor and its private equity partner Silv ...
- Foot Locker Extends Partnership With NBA
Marketing Daily, Karl Greenberg - Monday, December 16, 2013
The sports retailer will continue as the title partner of the Fo ...
- Yahoo, NBC Partner For Winter Olympics Coverage
Online Media Daily, Mark Walsh - Monday, December 16, 2013
Instead of competing over Olympic coverage, Yahoo and NBC Universal are teami ...
- MarketWatch Creates A Calculator to Help Viewers Decide About Cutting the Cord
Around the Net in Video, P.J. Bednarski - Monday, December 16, 2013
You put in what you watch on TV, and how much y ...
- NBC Starts Now to Verify Subscribers for Winter Olympics Content
Around the Net in Video, P.J. Bednarski - Monday, December 16, 2013
NBC said today that authenticated pay TV subscribers can start verifying the ...
- NASCAR Taps Dewar For Operations
Marketing Daily, Karl Greenberg - Wednesday, December 11, 2013
Dewar, who has been consulting with NASCAR over the past year, wi ...
- Sports Merger: S3iDigital Acquires Circle Media
Online Media Daily, Gavin O'Malley - Thursday, December 12, 2013
Billed as a merger, sports-focused social marketing startup S3i Digital is acquiri ...
- In Social Splash, Speedo Connects Artists With Athletes
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2013
"Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketi ...
- NBA Welcomes The Return Of Kobe Bryant
Out to Launch, Amy Corr - Wednesday, December 11, 2013
The NBA launched a TV spot this week to mark the retu ...
- Avoiding Activation Attribution Mistakes
Marketing: Sports, Jon Last - Tuesday, December 10, 2013
A subtle underpinning of my piece last month was the assertion th ...
- Lucy Goes Social For Shareable Serenity
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
"We wanted to reach her at the moment when we're most relevant ...
- Sports Marketing Moves Ball Into Digital Zone
TV Board, Charlene Weisler - Wednesday, December 4, 2013
Innovative cross-platform marketing has been part of the sports marketplace for year ...
- I Want My MLB
Marketing: Sports, John Rowady - Tuesday, December 3, 2013
It is no secret Major League Baseball has what many are calli ...