- NESN Sidelines Dell as BoSox Sideline Reporter
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, January 31, 2014
Jerry Remy's announcement Monday that he will return to the NESN boo ...
- NFL Now a New Online Platform for Fans, Debuts This Summer
Around the Net in Video, P.J. Bednarski - Friday, January 31, 2014
NFL Now will launch over the summer and will feature a vid ...
- NFL Mobile With Verizon, Gillette, Microsoft, Yahoo
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
The channel, whose initial sponsors are Verizon, Microsoft, Yahoo and Gillette, ...
- For Street 750, X Games, Capt. America, Ride A Harley
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Part of H-D's Dark Custom line of bikes, the new Street 5 ...
- iBeacons To Meet Fans At Ballparks Nationwide On Opening Day
MoBlog, Steve Smith - Friday, January 31, 2014
The new iBeacon short-range smartphone communication and triggering technology will get i ...
- Puppies and Clydesdales Rule! Bud Wins the Pre-Super Bowl Ad Derby, and So What?
Online Video Daily, P.J. Bednarski - Friday, January 31, 2014
This year, Visible Measures says in a blog post, 30 brands ha ...
- Demand For Online Video Ads Increases Threefold Following Super Bowl
Real-Time Daily, Tyler Loechner - Friday, January 31, 2014
Being seen on the big screen during the Super Bowl is n ...
- Fox Sports Digital Taps YouTube Space L.A. For New Series
Online Video Daily, Gavin O'Malley - Thursday, January 30, 2014
Aligning nicely with YouTube's original content ambitions, Fox Sports recently tapped t ...
- Coke Pre-Releases One Of Its Two Super Bowl Ads
Marketing Daily, Karlene Lukovitz - Tuesday, January 28, 2014
The ad, "Going All the Way," shows an underdog high school footba ...
- This Super Bowl, Fewer Carrots, More Beer
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2014
And while the Nielsen survey predicts an increase in overall Super Bo ...
- Jerry Remy To Return To Red Sox Broadcast Booth
MAD Boston, Val Brickates Kennedy - Tuesday, January 28, 2014
Boston sportscaster Jerry Remy will return to the NESN broadcast booth f ...
- Cutting Through The Super (Bowl) Clutter Of Sports Campaigns
Marketing: Sports, Barry Janoff - Tuesday, January 28, 2014
Did someone say sports marketing traffic jam? ...
- PGA Tour, SendtoNews Ink Digital Video Deal
MediaDailyNews, Erik Sass - Friday, January 24, 2014
The PGA Tour has signed an exclusive multiyear agreement with digital spor ...
- For Sochi Olympics, Advertiser Worries Are The Usual -- And Then Some
TV Watch, Wayne Friedman - Monday, January 27, 2014
Every two years, TV advertisers still get hyped about the broad rea ...
- Fox To Test First Super Bowl Streaming App
Around the Net In Media, Phyllis Fine - Thursday, January 23, 2014
Super Bowl XLVIII will be the first such game to be stream ...
- Wendy's Video Series Stars ESPN's Jay Bilas
Marketing Daily, Karlene Lukovitz - Thursday, January 23, 2014
Each of the videos shows him interviewing and playing one of fi ...
- The Yankees Make A Winning Pitch For A Pitcher!
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 23, 2014
Most grammarians urge that the exclamation point be used sparingly, if ...
- Fox Sports GO Streams Super Bowl
Mobile Marketing Daily, Gavin O'Malley - Wednesday, January 22, 2014
Fox Sports' app, Fox Sports GO, will be streaming the Super Bo ...
- Toyota Highlander Takes Muppets To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Toyota is taking its "Let's Go Places" theme into the Super Bo ...
- McDonald's Launches Olympics Social Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 21, 2014
McDonald's athlete ambassadors, including U.S. hockey player Patrick Kane, Canadian hockey play ...
- Jeep Back At X Games For Wrangler Polar Edition
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
The 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Pol ...
- What's The Super Bowl Without The Big-Time Ads? It's The Super Bowl As Viewed In Canada
Marketing: Sports, Jim Yang - Tuesday, January 21, 2014
If I'm being honest, I'd say that I'm as excited about Sup ...
- Have We Reached The Tipping Point For Football?
MediaDailyNews, Gary Holmes - Monday, January 20, 2014
For all the alarm about cord-cutters, mobile viewers, Aereo, Netflix, fast-forwarding a ...
- Under Armour Gets Into Ballet With Misty Copeland
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Sports performance brand Under Armour has athlete spokespersons from football. Now t ...
- Super Bowl Play: Subway To Use GIFs, Launch On Tumblr
Marketing Daily, Karlene Lukovitz - Friday, January 17, 2014
During Super Week, Subway will be a returning sponsor of ESPN Radio ...
- Macy's, Bloomies, Saks Set To Rock Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 18, 2014
The intersection between New York's fashion crowd and the National Football Leag ...
- TD Ameritrade Supports U.S. Olympic Teams
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2014
In addition to sponsoring the U.S. Olympic Committee and Team USA, ...
- NBC Revamps Midseason Lineup: Originals, Olympics, 'Tonight'
MediaDailyNews, Wayne Friedman - Sunday, January 19, 2014
Pasadena, Calif. -- NBC is looking to change its typical midseason resul ...
- NFL: Too Much Of A Good Thing? Not Yet -- Bring On Thursday Night
TV Watch, Wayne Friedman - Monday, January 20, 2014
From the Having-Your-Cake-And-Eating-It-Too Department: The NFL is now requiring the network th ...
- Samsung Wants To 'WOW' Olympics Fans
Marketing Daily, Aaron Baar - Thursday, January 16, 2014
Samsung is looking to "wow" sports fans the world over this ye ...