- Samsung Spotlights Paralympians' Commitment
Marketing Daily, Aaron Baar - Friday, February 28, 2014
"We want people to realize that the Paralympics are just as exciti ...
- Hoy L.A. Launches 'Hoy Deportes'
MediaDailyNews, Erik Sass - Friday, February 28, 2014
Hoy Los Angeles is launching a new weekly newspaper devoted to sport ...
- NEW! Golfers, Let Your Inner Pro Out On Mizuno's 'Play Famously' Site
Out to Launch, Amy Corr - Friday, February 28, 2014
Mizuno USA launched additional content to its golf-themed website,
Playfamously.com, whi ...
- MIT Sloan To Host Sports Analytics Conference
MAD Boston, Val Brickates Kennedy - Thursday, February 27, 2014
MIT's Sloan School of Management will be hosting its 8th Annual Spor ...
- SapientNitro Expands Brazil Leadership Team Ahead Of World Cup, Olympics
MAD Boston, Val Brickates Kennedy - Wednesday, February 26, 2014
SapientNitro said Wednesday that it has expanded its leadership team in Braz ...
- Cable Providers Tout High Value Of Sports Networks
MediaDailyNews, Wayne Friedman - Tuesday, February 25, 2014
Cable operators and other TV providers may complain about high subscriber fe ...
- Budweiser Wants MLB's Opening Day Declared National Holiday
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 25, 2014
Coming off its social success at the Super Bowl, Budweiser is aga ...
- Stern Passes To Silver. He Shoots, He Scores
Marketing: Sports, Barry Janoff - Tuesday, February 25, 2014
If there is one thing we can learn from sports, it ...
- Under Armour Extends U.S. Speedskating Partnership
Marketing Daily, Karl Greenberg - Saturday, February 22, 2014
Under Armour has signed its largest-ever sports deal, extending its partnership wi ...
- Sochi Ratings: Up, Down And Around, But Still Dominant
TV Watch, Wayne Friedman - Monday, February 24, 2014
Ad sales for the Sochi Winter Olympics will have easily topped ...
- As Tablets, Smartphones and Web Alternatives Grow, Reaching Voters Gets Tough, New Political Survey Says
VidBlog, P.J. Bednarski - Monday, February 24, 2014
In a typical week recently, about 30% of likely voters didn't wat ...
- IT Alert! Streaming of USA-Canada Hockey Game at Noon Friday May Cause Office Headaches
Around the Net in Video, P.J. Bednarski - Friday, February 21, 2014
NBC says it's concerned that so many Americans at work streaming t ...
- More Woes For Entercom's WEEI
Bay State Blog, Val Brickates Kennedy - Friday, February 21, 2014
Let's face it -- it's been a lousy month for Entercom rad ...
- 120 Sports, New Proof That Info Media Shorts Beat Long Every Time
VidBlog, P.J. Bednarski - Friday, February 21, 2014
With clear signs that more users are watching more video on mobi ...
- AP Microsites Shine During Winter Olympics
Around the Net In Media, Gavin O'Malley - Wednesday, February 19, 2014
The AP’s ongoing efforts to provide members with white-label sports-based microsites a ...
- New Approach To Figure Skating Coverage Brings Good Ratings For NBC
Around the Net In Media, Phyllis Fine - Wednesday, February 19, 2014
NBC is getting positive early ratings for its new-this-year approach to coveri ...
- A Station's Sportcaster Goes Viral on Somebody Else's YouTube Channel. Should They Care?
Around the Net in Video, P.J. Bednarski - Thursday, February 20, 2014
After WFAA sportscaster Dale Hansen in Dallas gave a strong commentary sa ...
- Budweiser Unveils World Cup Teaser
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2014
Budweiser is teasing its sponsorship of the World Cup with a 10-seco ...
- Fiat's 2014 Abarth Hits The Track In Major Markets
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Says Matt Davis, head of Fiat brand product marketing, "we choose trac ...
- TaylorMade Jet Speeds Are 'Go'
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in whi ...
- The Year Of Sports Video
Video Insider, Rich Routman - Wednesday, February 19, 2014
Once every four years, it arrives: the Year of Sports Video. ...
- Bruised Barbie's Social Storm Heads To Target
Marketing Daily, Sarah Mahoney - Monday, February 17, 2014
Barbie is down on her luck, and no one could blame h ...
- Sam I Am: Is The NFL (And Fans) Ready For A Gay Football Star?
Marketing: Sports, Jim Yang - Tuesday, February 18, 2014
As brands go, the National Football League hasn't exactly been a lead ...
- Sports TV Scores Huge Gains, Dominates TV Programming
MediaDailyNews, Wayne Friedman - Monday, February 17, 2014
In the last 10 years, the available hours of sports programming ha ...
- Blue Diamond Runs Multimedia Olympics Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Blue Diamond ran TV spots and in-program features during nationally televised US ...
- Always-On Lexus 'Reads' Photos In Swimsuit Issue
Marketing Daily, Karl Greenberg - Thursday, February 13, 2014
Lexus marketing is running three shifts with an always-on approach that includ ...
- Flap Erupts Over Under Armour Speedskating Suit
Marketing Daily - Top of the News, Thom Forbes - Friday, February 14, 2014
The painstakingly designed and aerodynamically tested speedskating suits worn by the U. ...
- Football Still America's Favorite, and Then Some
Research Brief, Jack Loechner - Friday, February 14, 2014
According to the results of a recent Harris Poll, 35% of adul ...
- Arnold Research Sees Olympics As 'Win' For Sponsors
Bay State Blog, Val Brickates Kennedy - Thursday, February 13, 2014
Sponsoring the Sochi Olympic Games will prove to be a winning mo ...
- Everybody's Dishing, And Barbie Loves The Attention
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 13, 2014
A stir over an "Unapologetic" Barbie posing on the cover and ...