- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Any Day Playing Golf Is A Good Day, Says The PGA
Out to Launch, Amy Corr - Wednesday, April 30, 2014
Golf is hard for newbies like me, yet somehow still enjoyable. That ...
- Sponsors Drop Clippers Protesting Owners' Remarks
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 29, 2014
Even as the players on the Los Angeles Clippers left their logo-emblazon ...
- Why Baseball Needs Storytelling For Long-term Success
Marketing: Sports, Gordon Plutsky - Tuesday, April 29, 2014
Baseball, America's favorite and somewhat declining pastime, is caught in an interesti ...
- NCAA Viewership Grows On Mobile
MediaDailyNews, Wayne Friedman - Friday, April 25, 2014
Viewership for one big live TV event -- the NCAA Basketball Tourname ...
- Locker: It's Like Pinterest for Sports Gear
The Social Graf, Erik Sass - Friday, April 25, 2014
While they are unlikely to spend hours poring over pictures of artisan ...
- Like Their Parents, Hispanic Millennials Love Soccer
MAD, Steve McClellan - Monday, April 21, 2014
It's a passion that marketers trying to reach them ignore at the ...
- Boston Winners? Hancock, New Balance ... And Kleenex
Marketing Daily, Sarah Mahoney - Monday, April 21, 2014
The race this year includes 35,660 people, with more than 5,330 fr ...
- Topps, Upper Deck Rebuilding Their House Of Cards
Marketing: Sports, Barry Janoff - Tuesday, April 22, 2014
There was a time when kids would buy sports trading cards a ...
- Zoom Taps Network A For Sports Content
MediaDailyNews, Erik Sass - Monday, April 21, 2014
Zoom Media & Marketing -- which operates digital out-of-home video networks servi ...
- Between A Rock And A Hard Place: Why TV Isn't Anywhere On The WWE Network
MediaPost Weekend, Larry Dobrow - Saturday, April 19, 2014
The WWE Network is the greatest thing I've ever seen. Okay, th ...
- MasterCard Renews Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
MasterCard kicked off its renewal of its worldwide partnership with Ruby Wor ...
- Any Day On The Golf Course Can Be Perfect Day
Marketing Daily, Aaron Baar - Tuesday, April 15, 2014
"One of the things that was keeping people away from the ga ...
- Enterprise Rent-A-Car Launches Stanley Cup Promo
Marketing Daily, Tanya Gazdik - Wednesday, April 16, 2014
Enterprise Rent-A-Car, the official car of the National Hockey League, is launchi ...
- AMP, John Hancock, JJ Miller Latest To Unveil Tributes To Boston Marathon
Bay State Blog, Val Brickates Kennedy - Tuesday, April 15, 2014
AMP Agency and JJ Miller Productions are the two of the late ...
- Google Glass And The NBA: A Slam Dunk Or An Airball?
Marketing: Sports, Jim Yang - Tuesday, April 15, 2014
It seems as if every day there is yet another news artic ...
- Turner's Koonin Exits TV, Joins Atlanta Hawks
MediaDailyNews, Wayne Friedman - Monday, April 14, 2014
Longtime Turner Entertainment Networks executive Steven Koonin, president of entertainment, is leavi ...
- WCVB Planning Marathon Coverage Of Boston Bombings Anniversary
Bay State Blog, Val Brickates Kennedy - Monday, April 14, 2014
WCVB is planning marathon coverage of the first anniversary of the 20 ...
- NBC Tops Among Key Prime-Time Viewers
MediaDailyNews, Wayne Friedman - Friday, April 11, 2014
With just about a month and a half left of the 2013-20 ...
- Univision Deportes Bows World Cup Soccer App
MediaDailyNews, Erik Sass - Friday, April 11, 2014
With a global audience of at least 700 million in 2006, t ...
- TD Garden Launches Social Media Network For Boston Business Leaders
Bay State Blog, Val Brickates Kennedy - Friday, April 11, 2014
Just in time for the Stanley Cup playoffs, TD Garden has launch ...
- You Are Not A 'Student Athlete' - You Are An Indentured Servant
Online Media Daily, George Simpson - Friday, April 11, 2014
Between the NCAA's shameful, money-grubbing use of the Jerry Dome for t ...
- NEW! Bubba Watson Visits ESPN HQ In Latest 'This Is SportsCenter' Ads
Out to Launch, Amy Corr - Thursday, April 10, 2014
PGA golfer Bubba Watson visits ESPN's Bristol, CT headquarters before heading ...
- You Want Engaged Fans During March Madness? Start With Selection Sunday
MAD, Larissa Faw - Tuesday, April 8, 2014
New Research from Spark and RealityMine shows that engagement with the NC ...
- Beckham, Fuller, Diageo Team Up On New Scotch
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 9, 2014
Retired soccer star David Beckham and the never-idle entrepreneur Simon Fuller a ...
- Nissan Uses Champions League To Give 'Clarity' And Focus To European Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
After being announced yesterday as the car sponsor to take over fr ...
- Beckham Signs With Diageo To Promote House Of Haig Whisky
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
Diageo has signed up veteran England football star David Beckham, it say ...
- For Lexus, The Letter Of The Month Is F
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
The new ad exemplifies all of that through a series of frenet ...
- Hope Springs Eternal: Lessons From Opening Day
Marketing: Sports, Jon Last - Tuesday, April 8, 2014
I did something last week that I hadn't done in awhile. ...
- Record Year For UK Ad Spend Ahead Thanks To World Cup
Around the Net In MAD London, Sean Hargrave - Monday, April 7, 2014
Growth has returned to adland. The sporting double whammy of the Wint ...